Category: InstantChemistry

Matchmaking Based on “DNA Compatibility”

Posted on February 13, 2020

Instantchemistry logoSCIENTIFIC AMERICAN – Feb 13 – Genetic matchmaking is entering the mainstream. Earlier this year, Nozze, a Japanese dating service, established a DNA Matching Course and hosted a related DNA Matching Party. For 86,400 yen ($790), men are paired with prospective dates based upon 16K variations in HLA gene complexes. There is also Swiss pioneer GenePartner, Houston-based Pheramor and services that combine genetic and non-genetic profiles like Instant Chemistry and SingldOut. Since the 1970s, researchers have found that variations in the genes of the major histocompatability complex (MHC) play a role in mate selection in mice. Swiss biologist Claus Wedekind did a study known as the sweaty T-shirt study. Researchers had men wear T-shirts for extended periods of time. Then they had women sniff the shirts to rate the former wearer's sexual attractiveness. They found an inverse correlation between MHC similarity and attraction score. Harvard geneticist George Church has championed another version of compatibility. Using whole genome sequencing, he hopes to match couples to reduce or eliminate many inherited diseases.

by Mira Michels-Gualtieri & Jacob M. Appel
See full article at Scientific American

See the top news on Nozze.                      See the top news on SingldOut
See the top news on GenePartner            See the top news on Instant Chemistry
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DNA Romance – DNA-driven Dating Startup

Posted on February 16, 2019

Dnaromance logoGEEKWIRE – Feb 15 – DNA Romance is a Vancouver, B.C.-based startup that launched in 2014. It generates potential matches based on a DNA analysis of genes involved with immune system response that research has connected to human attraction. People can use a kit purchased from DNA Romance to sample and create their genetic blueprint, or share their results from one of the other DNA sequencing companies. The startup has raised $120K from friends and family and has customers in 93 countries. Their business model was initially subscription based, but in the fall they shifted to selling home DNA testing kits and online advertising to generate revenue. The kits cost $74.75. DNA Romance is available online, with plans to develop mobile apps. Competitors in the DNA-assisted dating space include Pheramor, GenePartner and Instant Chemistry.

by Lisa Stiffler
See fll article at Geekwire

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What Will Online Dating Be Like in 2030?

Posted on February 14, 2019

Machine learning1MASHABLE – Feb 14 – Online dating isn't going away any time soon. If anything, it's likely to become further integrated into even more people's lives. "Online daters are exhausted," said Dawoon Kang, co-founder and co-CEO of Coffee Meets Bagel. "Machine-learning and AI may be able to help. People, a lot of times, don't know what they want. Better machine-learning could tailor your matches to your actions, rather than your stated desires", Kang said. Loveflutter, a UK dating app, has AI that matches people based on personality traits it decodes from their tweets. It also plans to use AI to coach users through meeting offline after analyzing their chats. Jean Meyer, the founder and CEO of European dating app Once, doesn't think the dating industry will crack the AI code. "The optimum for a dating service is to show you profiles of people that might be good enough, but not perfection," Meyer said. Pheramor, DNA Romance, and Instant Chemistry all analyze users' DNA to make matches. Video will play a larger role in dating apps, execs said, but how, exactly, is still unclear. Virtual reality in dating apps will also take cultural change.

by Brittany Levine Beckman
See full article at Mashable

See all posts on Coffee Meets Bagel          See all posts on DNA Romance
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Instant Chemistry Calculates Romantic Chemistry Through Genetics

Posted on July 24, 2015

Instantchemistry logoFORBES – July 23 - Instant Chemistry helps couples understand the science behind their attraction. The site was founded in 2013 by Ron Gonzalez, who has a PhD in neuroscience. In the early days, Instant Chemistry worked with a dating site Singledout. They ended this partnership 8 months later. Gonzales doesn't regret. He received several emails from couples asking if they could use his test to determine whether they are a good match. Instant Chemistry’s kit tests for three Human Leukocyte Antigen (HLA) immune system genes and four behavioral genetic variants. It also includes a psychological assessment. Although the market for DNA testing for love hasn’t yet been proven, Instant Chemistry’s growing customer base gives Gonzalez high hopes.

by Maggie Zhang
See full article at Forbes

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

DNA-based Matchmaking Offered By Instant Chemistry

Posted on April 2, 2015

Instantchemistry logoCBC – Mar 31 – For $199, Instant Chemistry offers two genetic tests based on a saliva sample, along with a psychological test. It then compares the results to others in its database to find potential matches it considers genetically compatible. But not everyone is convinced. Arthur Schafer, director of the Centre for Professional and Applied Ethics at the University of Manitoba, suggests people should focus on other characteristics such as looks and sense of humour. "Instead of spending $199, try kissing and snuggling for a bit", he says.

See full article at CBC

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

Instant Chemistry Offers DNA Matchmaking

Posted on February 13, 2015

Instantchemistry logoWMUR – Feb 12 - Instant Chemistry offers a test that helps match singles, and assess couples' likelihood of staying together, by analyzing the DNA from saliva. Instant Chemistry's scores are based on the idea that the less similar a couple's immune systems, the better their relationship may fare. Since launching in July 2014, Instant Chemistry has sold 300 DNA kits. Fifty couples have taken the test, and most have received compatibility scores between 60 – 80%. The kit costs $199.

by Contessa Gayles
The full article was originally published at WMUR 9 ABC, but is no longer available.

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

Instant Chemistry Partners With Agape Match

Posted on July 23, 2014

Agapematch logoOPW – July 22 – Instant Chemistry, the at-home compatibility test for couples, is partnering with Agape Match, a professional matchmaking service. Agape Match will offer Instant Chemistry’s DNA kit to interested clients.

Mark Brooks: The DNA test is $199. Basisnote and Scientificmatch were a lot more pricey. The conversions funnel on this sort of service is a bit tough…but this is a very media-friendly story. The press like DNA matchmaking.

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SingldOut Partners With Instant Chemistry

Posted on July 14, 2014

Singldout logoELLE.COM – July 11 – SingldOut, a dating site that connects people via LinkedIn partners with a DNA testing company, Instant Chemistry, to match couples based on their personality traits as determined by their DNA.

by Ruthie Friedlander
See full article at Elle.com

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“Instant Chemistry” Offers Test That Uses Genetics To Determine Compatibility

Posted on June 30, 2014

Instantchemistry logoABC NEWS – June 26 – Instant Chemistry, a company founded by psychologist Ron Gonzalez and his wife Sara Seabrooke, offers DNA testing for the online dating industry. The test looks at genes in the immune system. According to Gonzalez and Seabrooke, the more differences there are between two people’s immune systems, the more attractive they’ll find each other. For $199, couples can get a kit delivered to their house.

by Bianna Golodryga and Candace Smith
See full article at ABC News

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InstantChemistry Offers DNA Matchmaking

Posted on February 13, 2014

CBS – Feb 12 – A Canadian company, Instant Chemistry, collects the DNA and screens for generic factors that they say will lead to a higher rate of compatible match-ups. The site claims that ~40% of physical attraction can be determined through the genes alone. Customers buy a home test kit for ~$450, register their sample online, send it off to the company for screening. Right now the service operates primarily in Canada.

The full article was originally published at CBS, but is no longer available.