OPW – July 1 – Project 0d8 is an IDEA (Internet Dating Excellence Association) project. We're opening up access to a team of amazing top tier professors in the fields of Behavioral Science and Evolutionary Psychology to help you improve your game. Please see 0d8.com for more information. They want the ability to run surveys, do randomized control tests and look at aggregate data to test hypotheses that can help you improve your dating apps and understand user behavior more profoundly. Email mark@idea.gp if you'd like to help further the science behind Internet dating.
Category: Internet Dating Executive Alliance
IDEA Has A New Name, And More Purpose
OPW – Jan 16 – For the last ten years I've run mixers at iDate events for small groups of the most senior owners, CXOs and leaders of dating and matchmaking apps and services. It's been fun, and has helped people open up new relationships in the industry. Now its time to do more. Yesterday we changed the name of Internet Dating Executive Alliance to Internet Dating Excellence Association. It's a small name change, but a big change of scope. In short, we want to do more to help the iDating industry learn and share and grow. I'll explain more at the Internet Dating Conference next week, and then follow up on Online Personals Watch on Feb 1st.
If you're not part of the communities yet, you can apply here and join the Facebook Group at www.IDEA.gp, or Linkedin Group at www.IDEA.gd.
Post by Mark Brooks @ IDEA team
Internet Dating Industry Weekly News Nov 5th, 2009 – 4.5 mins
This is the news for the week of October 30th through November 5th, 2009. We hope you enjoy the new weekly news format. Here is the news we covered for this week:
- White label dating businesses thriving in tough economy
- Mobile dating market expected to double to $1.3 billion by 2013
- Study shows online dating most popular with women over age 50
- Nominations being accepted for first annual iDate Awards
No Recession On Love
PR WEB — Feb 19 — When members of the Internet Dating Executive Alliance (IDEA) met last month at the Miami Internet Dating Conference, the economy was a popular topic of discussion. Yet unlike the doom and gloom you might hear at conferences for any other industry, much of the talk centered on how numbers across the board are holding or are up for Internet dating sites. Hitwise reports that the Internet dating industry gained 12% more site visits in 2008 over 2007. The peak period for Internet dating sites is Nov through Valentine's Day each year. Hitwise reports that the top 100 dating sites gained 2% more site visits for the three month period of Nov '07 to Jan '08 vs. Nov '08 to Jan '09. Free dating sites gained 55% more visits in the same period.
● Plentyoffish.com – U.S. traffic is up 33% since Aug
● Match.com – 22% more paying memberships in Dec'08 vs. Dec'07
● PerfectMatch.com – Q4 2008 revenues increased 42% over the prior quarter
● WorldSingles.com – 10% increase in sales from Q4 '08 compared to Q4 '07
● TogetherChristian.com – "paying sign-ups" increased 23.8% from Aug '08 to Jan '09
● Meet Market Adventures – up more than 60% since Aug '08
● WhiteLabelDating.com – 23.25% increase in site traffic from Aug '08 to present
● EasyDate.biz – revenue is up 107% in '08.
● SelectAlternatives.com – from Aug' 08 to Jan '08 3% increase in membership revenues
Blind Date With Recession
FINANCIAL TIMES — Feb 12 — While the build-up to Feb 14 may be a busy time for the on line dating industry, the "crunch time" this year, says Mark Brooks, president of the Internet Dating Executive Alliance, will be when the red roses have wilted. "It's then, when subscriptions typically tail off, that we'll see if the industry will be able to withstand the recession.
Some are tempted by free online dating sites. In 2006, 8% of traffic to online dating services went to free sites. By 2008 this had reached 24%, according to Hitwise. "A dating site might well be one of the things you cut back on if there are free sites on offer", said Sam Yagan, CEO of OKCupid. Mr Brooks disagrees: "At the end of the day $20 a month isn't that much to spend. People can rationalise it by saying that it's cheaper than going out for a night out and wasting much more and not meeting anyone."
Ross Williams, CEO of Global Personals, believes members will not cut back. "You get what you pay for," says Mr Williams. "Users don't want a free-for-all. They want to know that their potential dates are serious about relationships."
FULL ARTICLE @ FINANCIAL TIMES
Mark Brooks: Your comments please.
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Internet Dating Executives Form Alliance
PR NEWSWIRE — Feb 10 — IDEA's membership, by invitation only, consists of executives from a veritable who's who in the international Internet dating world. The Alliance has 226 members and meets twice annually to learn and share thoughts on how to collectively improve the Internet dating industry. IDEA hosts a private online community on LinkedIn. Some future initiatives under consideration include an Internet Dating Newswire, the Online Personals Annual Awards, a Scammer Watch Service, and an industry Gold Standard and Credo.
The full article was originally published at PR Newswire, but is no longer available.