BUSINESS WIRE — Mar 4 — iovation, The Device Reputation
Authority™ for the Internet, announced that their fraud management service has recognized over 100m
unique devices. iovation’s patented
technology helps online businesses determine in milliseconds if a
computer has been associated with a fraud activity. FULL ARTICLE @ BUSINESS WIRE
This posts also appears on SocialNetworkingWatch.
COMPUTERWORLD — Feb 13 — iovation's ReputationManager service, which is also used by financial services, social networking and online gaming sites, collects data on 32 categories of unwelcome activities ranging from fraud to spam to chat abuse. The system then associate those behaviors with the specific computer used by creating a "device print." In this way, scammers who are detected can't just log in again under a new identity. Information on suspect devices is shared with all subscribers so that a scammer who attacks one site can be blocked from accessing another. The company claims to have stopped more than 730,000 account creations and fraudulent activities last year.
Mark Brooks: iovation (an Intel backed company) is helping the internet dating industry to work together to beat scammers and those that would be abusive towards our communities. (Full Disclosure: iovation is a client of Courtland Brooks)
COMPUTERWORLD — Feb 13 — We peek under the covers at online dating sites. To succeed, a site needs to do the following:
4. Weeding out cheats, scammers and married guys.
"10% of sign-ups a day are people trying to scam someone — or rude, obnoxious people, or spammers," Frind says. He removes ~2,000 suspicious users from the system daily. eHarmony has contracted with Iovation, which offers ReputationManager, a service that gathers information on individuals' illicit activity from online dating and other sites and makes it available to subscribers.
BUSINESS WIRE — Jan 15 — Fraud
management solutions provider, iovation, will speak at the 6th Annual
Internet Dating Conference in Miami. The session will discuss
strategies to help dating sites reduce fraud and improve business
revenues. FULL ARTICLE @ BUSINESS WIRE
BUSINESS WIRE — Jan 13 — iovation, the Device Reputation
Authority for the Internet, helped eCommerce
companies stop more than 3.5 million fraudulent activities in 2008.
In 2008, the number of device reputations increased by
263%, from 26m in 2007. FULL ARTICLE @ BUSINESS WIRE
This post also appears on SocialNetworkingWatch
BUSINESS WIRE — Dec 3 — iovation, the Device Reputation Authority for the Internet, partners with The 3rd Man, European specialist in card-not-present (CNP) fraud screening solutions. Under the partnership, The 3rd Man will offer iovation's ReputationManager device-based fraud management service as a part of its GateKeeper fraud screening solution. GateKeeper is a web-based data screening service that analyzes financial transactions through a multitude of data elements – including email addresses, billing and delivery addresses, card numbers, IP addresses, and phone numbers – to determine fraud patterns and other suspicious behavior relating to online orders.
The full article was originally published at MarketWatch, but is no longer available.
DATING AD NETWORK — Nov 6 — Iovation is geared to fight online fraud in many industries, including Dating. It performs more than three million daily fraud checks for its customers. Greg Pierson, founder and CEO of Iovation, explains the technology and shares his vision
Q: How your technology helps fighting scam and fraud in the dating business?
A: Our patented fraud management technology focuses on the reputations of physical Internet devices. The reputation service identifies computers and accounts that have a history of fraudulent and abusive behavior, and exposes hidden associations between devices and accounts within a given network.
Q: What other industries and online communities benefit from your services?
A: Because many of today's fraudsters are diversifying their operations and working with their peers across multiple industries, we believe working together within and across industries to combat fraud and abuse strengthens online businesses' overall fraud management capabilities.
Q: Some people are concerned that tracking technologies jeopardize online privacy. What do you tell them?
A: Our device-based fraud management service protects individuals' privacy by not requiring any personally identifiable information (PII). All information we provide to our customers is relative to the Internet device, itself, not the individual.
Q: Is there a way to white-list a used computer someone bought on eBay, or when several people use same PC in a public location? How do you handle such scenarios?
A: Yes. iovation's Device Reputation Authority fraud network has the functionality to make exceptions on computers that have fraudulent evidence placed on them. Also our customers also have the ability to choose what type of fraudulent or abusive evidence they want to act on
Q: How do you see the future of the fraud and abuse management?
A: Unfortunately, today's online fraudsters can easily and readily change identities at will to perpetrate online fraud and abuse. We believe that one of the strongest countermeasures against organized fraud is to collaborate with your peers and across industries to combat more sophisticated forms of fraud and abuse.
The full article was originally published at Dating Ad Network, but is no longer available.
WCCO Twin Cities Radio — Oct 16 — Thousands of people find the love of their lives on online dating sites. Unfortunately, many users of those sites are also finding themselves to be victims of crime. There has been a substantial rise in the number of users who have been ripped off by potential love matches. Joining us now is Greg Pierson, CEO of iovation a company that helps businesses combat fraud.
Q: It would seem to me that people are a little more open and wanting love so that might make them more susceptible to the this kind of scam, no?
A: Exactly right.
Q: Can you explain how it works and what happens?
A: There are a number of problems that the internet creates for us. Namely folks can go on there and be anyone they want to be and adopt new personas, etc. And when folks do “bad things” nothing stops them from coming back and pretending to be somebody else.
So there are layers of problems here. One problem is folks that use stolen identities and credit cards to acquire access to these services and that by itself is a problem for the business and not necessarily a problem for other users directly.
A common practice is to set up a profile that looks like its halfway across the country or maybe even in another part of the world and to appear very, very interested in the person that is ultimately being scammed. And to very slowly but surely gain some confidence and then ask a favor. Hey I’m behind on my bills or I would really love to fly to see you but I just can’t afford it. Can you split it with me? Oh I missed my flight and I’m sorry I spent that money on the electric bill. Can you do this again?
Q: How hard is it to catch them?
A: Catching the individuals is extremely difficult. Preventing it from ever happening again, that’s what we do. Fortunately preventing it from ever happening again is a little bit easier then getting to the real people. We focus on the computer, on the laptop, the PC, the Mac, the PDA whatever the internet device is that consumers are using to connect to the online businesses that we protect. If one of those devices is used to defraud that business or its customer, that problem can “stick to it” at least digitally in our system. When that computer comes back and when that site reaches out to iovation to say ‘hey what do you know about the reputation of this computer?’ We can say: “Hey, warning guys! That computer was used to defraud you in the past so be advised.”
Q: You can imagine the joy that I felt this morning finding out that I was the nearest next of kin to a couple in England who passed away and had millions of dollars that was just for me.
A: Yes exactly, congratulations!
Q: I didn’t even read that far and put this in the spam. It had a blind CC on it, is that dangerous?
A: Yes and there are lots of clues about those kinds of things. But the golden rule of thumb here is the typical – if it sounds too good to be true.
Consumers need to be increasingly aware of the kinds of services that they’re using online because there absolutely are things that online services can do to protect their community. Online businesses need to take responsibility for their part of this problem as well. And there are absolutely some fantastic services and technology out there that online business can use to protect their customers.
LISTEN THE INTERVIEW HERE
PRESS RELEASE — Sep 29 — iovation, the Device Reputation Authority for the Internet partners with ID Insight. iovation's reputation service determines in milliseconds whether an online transaction is coming from a computer that has been associated with fraud or abuse in the past. D Insight, the innovator in Access-Point Intelligence, knows about people and their access points — physical addresses, phone numbers and other points where fraud occurs. Together, iovation and ID Insight deliver two key elements of online fraud management: device-based and address-based intelligence.
The full article was originally published at MarketWatch, but is no longer available.
BUSINESS WIRE — Sep 22 — iovation, the Device Reputation Authority for the Internet, is exhibiting to top level Internet dating executives at this week's Internet Dating and Social Networking Conference, Stand #5, at the Millennium Gloucester Hotel Kensington and Conference Center in London. Iovation performs over a billion fraud checks per year for its customers, 30% of which come from Internet dating and social networking sites. During the first half of 2008, the highest concentration of computers trying to abuse online communities that use iovation came from Belgium (9%), Ghana (8%) and the Philippines (6%).
The full article was originally published at Businesswire, but is no longer available.