Category: Jeevansathi.com

Matrimony Sites Cash in as Parents in Lockdown Pursue Match for Children

Posted on June 9, 2020

Indian matrimony picTIMES OF INDIA – June 8 – Lockdown appears to be the best time to find a 'better-half' as Indian matchmaking sites see a surge in renewals. Matrimony.com has seen more new customers enrolling with 30% growth in April, 2020, compared to previous month. "On the collections side, we grew by 26% and stood at 94 crore in Q4FY20, compared to the previous quarter and by 6% on a yearly basis," said Murugavel Janakiraman, founder and CEO of Matrimony.com. Jeevansathi said its collections grew by 26% (4 crore) in Q4 until mid-March, and added 1 crore in April, 2020.

by Mamtha Asokan
See full article at Times of India

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Jeevasaathi.com’s Parent Info Edge Is Upping Its Game With New-age Tech

Posted on July 18, 2019

Infoedge logoYOURSTORY – July 18 – Info Edge is now looking to capitalise on its vast data bank by using AI, ML, and big data, and present an improved user experience. Started in the early days of the Internet in India in 1997, Info Edge, which runs Naukri.com, JeevanSathi.com, 99acres.com, and Shiksha.com, is one of the pioneers in the dot-com business. Info Edge maintains that it is a big believer in small acquisitions that help to branch out and spur innovation. The company is upping the tech for jeevansaathi.com and 99acres.com. There is a fraud detection system in place to weed out suspicious and fraudulent posts using AI and ML.

by Ramarko Sengupta
See full article at YourStory

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InfoEdge India Q2 FY18-19 Results

Posted on November 28, 2018

Jeevansathi logoMONEY CONTROL – Nov 27 – Revenue in Q2 was Rs. 265 crores ($37M), up 18% YOY. Operating expenses were at Rs. 182.5 crores ($25.8M), up 24% YOY. The increase was largely due to marketing expenses and higher product development costs. Operating EBITDA stood at Rs. 82.5 crores ($11.6M) versus Rs. 88.8 crores ($12.6M) last year, a decrease of 7% YOY. The recruitment business and the real-estate business continue to drive growth this quarter. The company kept innovating and expect to gain share in the long run in Jeevansathi matrimony business. Marketing spends in Jeevansathi led to an increase in registrations and paid transactions. Jeevansathi billings grew by 4.2% YOY in Q2 to Rs. 17.9 crores ($2.5M). Revenue grew 3.7% year-on-year to Rs.18.4 crores ($2.6M). Operating EBITDA losses in Jeevansathi stood at Rs. 7.2 crores ($1M) in Q2 FY19 vs. a loss of Rs. 3.6 crores ($509K) in Q2 FY18. ~90% of users access Jeevansathi from the mobile platform.

See full article at Money Control

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Summarized by the IDEA team

Matrimony.com: A Market Leader In Online Matchmaking

Posted on December 5, 2017

Matrimonycom logoFORBES INDIA – Nov 30 – Murugavel Janakiraman's Matrimony.com, launched with an initial focus on the Tamil community, is now a market leader in online matchmaking. BharatMatrimony, has 15 language-based domains; there are other properties like EliteMatrimony, AssistedMatrimony and CommunityMatrimony, offering specialised services. According to comScore, matrimony.com is the leader in the online matchmaking service space in India in terms of the average number of website pages viewed by unique visitors. In June 2017, Matrimony.com's online properties clocked 991K unique visitors, while its competitors Shaadi.com and Jeevansathi.com reported 420K and 348K, respectively. In FY17, the company showed a profit of ₹43.78 crore ($6.6M) on a revenue of ₹292.9 crore ($44M). It also reported a ₹18.8 crore ($2.8) in profit for the quarter ended Sep 30 this year. However, it had a negative net worth of ₹26.79 crore ($4M) for having restated its losses for the financial years 2014, 2015 and 2106, which cumulatively amounted to a loss of ₹87 crore ($13M).

by Anshul Dhamija
See full article at Forbes India

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Summarized by the Courtland Brooks team

Indian Online Matchmakers Are Evolving To Keep Pace With Times

Posted on April 26, 2017

Dating-app-2FINANCIAL EXPRESS – Apr 24 – No more are profiles on a Shaadi.com or Jeevansathi.com handled by parents or aunts as youngsters are getting conscious about connecting with the right person. Further helping them achieve this goal are dating apps such as Floh, TrulyMadly, Tinder, Happn, etc. While dating apps target 18-24 year olds, matrimonial sites are aiming for people 24+. "We don't see people moving away from our models to dating apps to find a partner. In fact, there is a very small number of people that overlaps," asserts Gourav Rakshit, CEO, Shaadi.com. Players in both segments are dependent on a freemium model.

by Chandni Mathur
See full article at Financial Express

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Summarized by the Courtland Brooks team

In The Age Of Tinder, India’s Matrimonial Sites Are Trying To Adapt

Posted on March 14, 2017

Shaadi Ladies FirstQZ – Mar 14 – Matrimonial websites in India aren't what they used to be. Earlier this month, Shaadi.com, one of India's largest matrimonial sites, launched an online campaign titled "Ladies First," which encourages women to make the first move. "Our audience is changing every day," said Gourav Rakshit, CEO at Shaadi.com. Similarly, a Jeevansaathi.com campaign last year focused on encouraging women to get online to find a match. India's sizeable youth population and growing smartphone penetration have meant that casual dating apps, too, are doing brisk business. India is Tinder's fastest-growing market in Asia, even as home-grown apps like TrulyMadly and Woo make merry. Yet, there are some things that haven't changed. It is still a conservative society where arranged marriages are still the norm.

by Suneera Tandon
See full article at QZ

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Summarized by the Courtland Brooks team

India’s Millennials Are Turning To Home-grown Dating Apps

Posted on October 30, 2016

Indian dating appsTHE NATIONAL – Oct 29 – In India arranged marriages continue to be the norm. A 2013 survey revealed that 75% of young Indians prefer arranged marriages. ~22M Indians use matrimonial sites such as BharatMatrimony, Shaadi.com and Jeevansathi. "India has 100M people over the age of 21 who are looking for partners. For them, matrimonial sites, with parents interfering, are not cool," says Hitesh Dhingra, co-founder of dating app TrulyMadly. TrulyMadly launched in India in 2014. It verifies personal details of its users because fake profiles are a big problem in India. ~3M Indians have downloaded dating app Woo. Woo demonstrates the rise of home-grown dating apps in India. While Tinder is well known, the indigenous online offerings are tailored to Indian cultural needs. Other apps include Aisle, which describes itself as a cross between a dating and a matrimonial app. Another offering is Floh (Find Life Over Here), which operates in 15 cities and five countries.

by Amrit Dhillon
See full article at The National

Summarized by the Courtland Brooks team

Dubai Blocks iDating, But Lets People Discovery Sites Off The Hook

Posted on November 3, 2012

Dubai pictureOPW – Nov 3 – Irena and I
were in Dubai for a few days so we thought we'd see which dating sites
were blocked and which made it past government filtering. Specifically
any 'Internet Content that contradicts the ethics and morals of the UAE
including Nudity and Dating' get blocked. iDating doesn't fit the
religion and culture of UAE. Matrimonials sites, on the other hand, are
ok.

Match, Plentyoffish and OKCupid were blocked. I thought
World Singles Arablounge.com might make the cut, but no. It was
blocked. China dating sites Zhenai, Baihe and Jiayuan were all blocked
as well. We got through to Facebook and thought we'd have more luck
with people discovery services. Badoo was blocked but Tagged and Meetme
were ok. Matrimonials sites made the cut. Shaadi, Bharat Matrimony
and Jeevansathi were all available in Dubai. We were especially pleased
that Online Personals Watch and Social Networking Watch were available
as well. Of course, as soon as I fired up my VPN I could get to
everything. Dubai Internet City also enjoys open access and alternative
ISP Du is more lenient than Etisalat. [Full Disclosure: POF and Meetme
are clients of Courtland Brooks]

BharatMatrimony Files Complaint Against Google

Posted on February 4, 2012

Bharatmatrimony logoINDIA TIMES – Feb 3 – Matchmaking portal BharatMatrimony.com has filed a complaint against Google in the Competition Commission of India, citing discriminatory trade practices related to its AdWords program. The AdWords program is Google's main source of revenue, whereby it sells keywords to advertisers and displays them in the form of ads online. Google earned about 96% of its total revenues of $38 billion from ads, last year. As per sources, BharatMatrimony has filed the complaint on the issue of keywords relating to its websites being sold to rival parties such as Shaadi.com, and Jeevansaathi.com.

The full article was originally published at India Times, but is no longer available.

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Indians Get Particular About Online Marriage

Posted on February 13, 2010

Indian matrimonyAFP – Feb 13 - Marriage — or "shaadi" in Hindi — remains a cornerstone of society in conservative India, with hundreds of matchmaking sites concentrating on finding their members suitable life partners rather than casual dates. Long-established portals like shaadi.com, bharatmatrimony.com and jeevansathi.com offer general searches. Yazdi Tantra, a computer consultant in Mumbai, runs theparsimatch.com, one of a number of websites for the dwindling community of followers of the ancient Zoroastrian faith. Sanjeev Pahwa, head of the New Delhi-based firm Strikeone Advertising, said targeting niche groups made business sense as he realised smaller start-ups like his couldn't compete with the major players. The result was bposhaadi.com, for call centre workers and govtshaadi.com, targeting state sector employees looking for love.

The full article was originally published at AFP, but is no longer available.

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