STORYBOARD 18 – India's dating app market has raised $21M so far, with funding peaking in 2015 and picking up slowly since 2020. But investors remain careful due to high user dropout rates, expensive marketing costs, and tough competition from global giants like Tinder and Bumble. Only 1% of users pay for premium features, and most apps lose users quickly after sign-up. Local players like TrulyMadly, Juleo, Flutrr are trying new ideas like meme-based matching and offline events to attract Gen Z.
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Curated by the Courtland Brooks team


