Category: LoveFlutter
Loveflutter Hopes ‘Promoted Places’ Will Keep The Dating App Free
TECH CRUNCH – Apr 7 – Last week Tinder began experimenting with ads, by tentatively wedging a video ad for Budweiser into the core swipe left, swipe right UI. Alternatively, if users want to go 'ad-free' they can purchase Tinder Plus. Rival app Loveflutter, thinks it's come up with an alternative monetisation strategy. Tying into the app's existing 'Date Ideas' and 'Suggest-a-Date' features, Loveflutter's new 'Promoted Places' ad unit lets advertisers pay to have their listing appear when prospective daters are matched and want to find a place to actually meet offline.
Dating App LoveFlutter Hosts Paper Bag Speed Dating
ABC NEWS – Dec 3 - LoveFlutter has been dubbed “anti-Tinder”. LoveFlutter users find matches based on 140-character blurbs, which the company calls #QuirkyFact, before their photos are revealed. To create an account, users also have to take a “Quirky Interesting” Test. The app is also hosting special speed-dating events where participants wear paper bags over their heads.
The full article was originally published at KTIC, but is no longer available.
LoveFlutter Experiment: Speed-Dating With Bags On Participants’ Heads
TELEGRAPH.CO.UK – June 29 – Thanks to apps like Tinder, modern dating has become increasingly focused on looks. LoveFlutter a matchmaking service, hosted a speed-dating event where everyone wore a bag on their head. It was a social experiment in conjunction with London's Science Museum that aimed to allow participants to delve a little bit deeper into finding that special someone.
Loveflutter Relaunches As A Quirky Tinder
TECH CRUNCH – May 19 – Loveflutter soft-launched in New York and the UK last year as an app that matched users based on shared interests using Google-owned Freebase. The app is rebooting with a mobile-first approach, which asks users to provide a quirky fact about themselves to provide the extra human factor beyond photos. The app also provides suggestions on places to meet. Early Twitter investor Jeff Pulver as an adviser.
Creativity – The Key To Catching Customers
THE GUARDIAN – Jan 20 - Co-founder of dating site Loveflutter reveals how his company has stood out in a crowded market.- Be creative and different. Step away from the norm to give your brand a creative edge.
- Brand identity isn't simply your logo. Consider all the elements when deciding your strategy, including brand name, visual identity, communications and tone of voice.
- The dating industry is a homogeneous-looking crowd. Your competitors gives you an opportunity to craft a unique brand identity around your key points of difference.
Once you've carved your niche with a creative brand identity, keep it core to all your communications.
Loveflutter: Boring People Need Not Apply
NY POST – Aug 25 – Loveflutter only admits “interesting” singles. Since launching in the spring, Loveflutter has ~2,000 members, evenly split between New York and London. Members have to pass a 10-question quiz to sign up with questions like: How many music gigs have you been to in the last six months? Boring people will be turned away.
by Jennifer Wright
See full article at NY Post
Loveflutter Is A Google Freebase-Powered Dating Site
TECH CRUNCH – Apr 23 – Loveflutter is a new dating site powered by Freebase, the 37-million strong open database of people, places and things acquired by Google in 2010 and now part of the search giant's Knowledge Graph. The site connects people based on shared interests. Loveflutter shows you matches who like the same kinds of music, books, movies, TV shows, and sports. Loveflutter can suggest places to go on a date, based on local venues it pulls in from Foursquare. Other features include "Verified Profiles".
LoveFlutter Uses Google’s Knowledge Graph To Suggest Matches
MASHABLE – Mar 22 – LoveFlutter is a new dating site that helps you find people who share the same interests. It is powered by Google’s Knowledge Graph and uses Foursquare to suggest ideas for first dates. It is the first dating site with interest-matching powered by Freebase.com, which is part of Google’s Knowledge Graph.