WUV.DE – Dec 20 – The three 20-second Lovoo spots will be featured on the ProSieben, ProSieben Maxx and Sixx channels by the end of January. It will advertise the new livestreaming feature of the dating app. The campaign was developed by the creative agency Jung von Matt.
Category: Lovoo
Fascinating Interview With Geoff Cook, CEO Of Meet Group
OPW INTERVIEW – Sep 3 – Meet Group has acquired Skout, Tagged and Lovoo, and has added video, in similar fashion to Momo, in the last year. Fascinating! I asked Geoff how the integrations are coming together, and monetizing.
Meet Group is ahead of schedule for enabling video, and are finding that audiences across their various geographic markets are very similar in terms of their behavior around video. Livestreaming really fits the dating context well, and actually helps solves a particular core problem with Internet dating. Many males and females are left out with Internet dating apps. They come to a dating platform to feel less lonely, and end up feeling more lonely. However, on Meet Group dating services, “livestreaming video enables them to replace feelings of loneliness with feelings of entertainment where they can actually engage with the broadcaster.” But its not all about entertainment. 56% of video users report that they meet in real life.
“Video monetizes extraordinarily well.” Meet Group went from zero revenue from ‘gifts’ to video broadcasters to a $37 million run-rate business from video gifts by July 2018. This is mainly from MeetMe and Skout. Meanwhile, Lovoo has been experimenting with bitcoin, but this is very fledgling and not a huge contributor to revenues yet.
Post by Mark Brooks, CEO IDEA
Artists Made 4K Eur On Lovoo By Livestreaming
MOBILBRANCHE – Aug 10 – Dating app LOVOO says it is possible for companies and publishers to earn up to 2K euros a month with their new live streaming feature. The example is 20-year-old wood sculptor Alexander Bartl who films himself live while working on wooden figures. He has built a fan base that rewards him with cash or virtual gifts. He has collected 2M diamonds in the last three months. This corresponds to a monetary value of ~4K euros.
by Sebastian Beintker
See full article at MobilBranche
The Meet Group Rolls Out Live Video In Germany On LOVOO
See full article at The Meet Group website
The Meet Group Launches LOVOO Live In Spain And Italy
BUSINESSWIRE – June 13 – The Meet Group announced the release of live video on LOVOO, its leading European dating app, in Spain and Italy. "We are pleased to continue rolling out livestreaming video to the LOVOO audience, building on our previous launches in Austria, Switzerland, and France with this expansion to Spain and Italy," said Geoff Cook, CEO of The Meet Group. "We are progressing ahead of schedule, and we expect to bring Live to Germany, LOVOO's largest country, later this summer." Live lets users interact with one another by allowing them to broadcast from anywhere at any time.
Lovoo Launches Live Video In France And Switzerland
The Meet Group’s Update On Livestreaming Video Progress
BUSINESSWIRE – Apr 9 – "We see momentum in video building," said Geoff Cook, CEO of The Meet Group. "We have begun the rollout of Tagged livestreaming on our shared video platform, and we expect to launch enhanced video monetization on Tagged next month. Additionally, we are ahead of schedule with our plans to bring live video to Lovoo, and we now expect to begin rolling out the feature in a phased approach starting in May." The number of monetizing users continues to increase on MeetMe and Skout. The number of paid gifters increased 36% in March over February. Gifters buy virtual gifts for livestreamers.
See full article at The Meet Group website
The Meet Group Is The Most Undervalued Dating App In The Market
SEEKING ALPHA – Jan 15 – Meet's operating performance is impressive, especially when compared to the competition. The recent acquisition of Lovoo has given The Meet Group more exposure to Europe and should diversify the company's holdings with expertise in subscription and in-app purchases. Lovoo has a diversified revenue stream with 48% coming from subscriptions, 24% from in-app purchases, and 28% from ads. It has 47K new global registrations per day and it employs 97 people full-time between its offices in Dresden and Berlin. Given the additional reach of the combined company, it is reasonable to project revenue to grow 25% annually for the next two years. By comparison, the dating app market's growth rate has dropped from 15% to 9% from 2015 to 2017 and is expected to continue at a growth rate of 5.31% until 2021.
by Dan Sparklingeyes
See full article at Seeking Alpha
The Dating Elite In China Are Caucasian, Not Asian
Dating App Lovoo Now Allows Users To Pay By Bitcoins
HORIZONT.NET – Nov 20 – German dating app Lovoo now allows Bitcoins as one of its payment methods. Lovoo claims 70M registered users and 2M daily active users in Germany. The app was acquired by The Meet Group for $70M in September. Although digital currencies have not yet reached the mass market, that could change very soon. According to rumors, Amazon will soon allow Bitcoins. Amazon has not denied the rumors. Meanwhile, Lovoo is already thinking about enabling advertisers to pay with Bitcoins.