STANDARD.CO.UK – Lox Club, a Jewish dating app founded by Austin Kevitch in the U.S. in 2020, is launching in the UK. The app features a 1920s deli-inspired theme and offers membership-based access to in-person events such as Shabbat dinners, pasta-making classes, and magic shows. Users are shown a limited number of matches per day and are asked to provide details including career ambitions and income bracket as part of the matchmaking process. The platform employs in-house matchmakers and currently has hundreds of thousands of members. Membership costs between $2.50 and $4.25, depending on the plan.
Category: Lox Club
Jewish Dating App Lox Club Is Launching in London
THE JEWISH CHRONICLE – Lox Club, a dating app originally launched in the U.S. in 2020, is coming to London next week. Aimed at Jewish singles but open to all, the app combines swipe-based dating with optional matchmaking services. Entry is selective: users apply with details like career, income, and social media presence. Swipe limits encourage slower, more intentional matching. The app also hosts offline events like speed dating and Shabbat dinners.
Matchmaking Shows on the Rise
LOS ANGELES TIMES – Smriti Mundhra, the executive producer of the Netflix show “Indian Matchmaking,” has spearheaded another matchmaking series focusing on the Muslim American community. Patti Novak and Patti Stanger pioneered the matchmaker series in “Confessions of a Matchmaker” in 2007, and Stanger was “The Millionaire Matchmaker” in 2008, running for 8 seasons. In April 2024, Stanger appeared in a new series, “Patti Stanger: The Matchmaker.” Adam Cohen-Aslatei, the CEO of Three Day Rule, said the shows dive into relationships and dating and teach viewers how to approach their dating lives in a more productive way. Lox Club is a “members club for Jewish people with ridiculously high standards,” joined the matchmaking space in May 2024. Stanger said since COVID she noticed a shift in more women turning to matchmaking services, which used to be solicited primarily by men. She added that her business is “on fire” right now. Stanger’s packages start at $50k, and Three Day Rule starts at $5,900.
by Kaitlyn Huamani
See full article at Los Angeles Times
Mark Brooks: I believe in matchmaking and bought Matchmaker.com. Online dating warms people up to the idea of spending money to get help. Matchmaking picks up where the dating industry leaves off, and provides support for pre-date preparation and post-date feedback.
New L.A. Dating Apps Challenge Swipe Culture With Real-Life Meetups
LOS ANGELES TIMES – With younger daters losing interest in traditional swipe-based apps, new Los Angeles startups like First Round's on Me, Summer, Lox Club, and Feeld are creating alternatives focused on in-person interactions and community-based dating. These apps move away from endless swiping, instead encouraging real-life meetups and targeting niche communities. While large platforms like Tinder and Bumble still lead the market, their slowed growth has allowed smaller apps to attract users looking for fresh dating experiences.
by Caroline Petrow-Cohen
See full article at Los Angeles Times
See the top news on FROM See the top news on Summer
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Younger Daters Are Tired of Swiping
by Caroline Petrow-Cohen
See full article at Los Angeles Times
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The Pricing Puzzle of Dating Apps
a. Offerwalls – Users complete virtual tasks for tokens that act as a proxy to premium services.
b. Data Swaps – Virtual tokens used to unlock features in exchange for permissions to sell data to third-parties.
c. Unlocking individual matches – e.g. shaadi.com users create profiles for free, but Shaadi charge them on successful matches.
by Zarir Marfatia
See full article at A Medium for Media
Mark Brooks: How do you think dating apps should monetize in the future? Please join the conversation on this topic, on this Swell. Your opinion matters. Please voice it here. 😉
Tired of Swiping Left, Singles Are Turning to New Matchmaking Services for Dates
CNBC – Some singles, sick of swiping, are going back to matchmakers. There's an emerging crop of apps looking to bring matchmaking to a new generation, mixing old methods with modern technology. One newcomer is Lox Club, a members-only dating app founded in 2020 by CEO Austin Kevitch. Lox Club charges $96 for 12 months. The company offers access to matchmakers, who can set users up with one another or give feedback on the person's profile. Another company is Ambyr Club. Ambyr, launched late last year, hosts two to three events a month at trendy locations for a select group of 10 men and 10 women. Ambyr pairs the 20 people based on who they think would be a good fit. All members have gone through an interview and background check. Applicants pay a $60 application fee and $150 for each event, if they're chosen. Ambyr says it has a 15% acceptance rate and ~200 members in its database. In November, Match.com introduced a human matchmaking element to its dating service. For $4.99 per week, Match employees will flag two profiles a week in an effort to narrow down the options.
by Jessica Bursztynsky
See full article at CNBC
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How Dating App Lox Club Found the Perfect Match With TikTok
ADWEEK – The dating startup's TikTok advertising strategy drove 13K app downloads. Co-founder and CEO Austin Kevitch said Lox Club started as a joke – after grudgingly swiping through dating apps following a breakup, Kevitch made a website making fun of them, encouraging users to apply for an exclusive dating experience. To his surprise, thousands of people applied, convincing him to monetize his prank. Today, the Lox Club's tagline is "a members-only dating app for Jews with ridiculously high standards," which makes money via subscriptions. Lox Club has utilized a variety of strategies on TikTok, from organic posts to influencer marketing and paid formats, including traffic and conversion objective campaigns.
Exclusive Dating App Lox Club Launches in Austin
CULTURE MAP AUSTIN – Lox Club, born during the pandemic, made its Texas debut during South by Southwest after successfully building hubs in New York, Los Angeles and Miami. It calls itself an "app for Jews with ridiculously high standards." Although it doesn't share an acceptance rate, app store reviewers speculate most people are accepted. Rejected applicants go back on a waiting list to be re-reviewed later. From there, members get 10 to 15 swipes per hour, and help from a matchmaker on staff if they ask for it.
Lox Club Founder Wants to Take the Awkwardness out of Dating Apps
BUSTLE – Austin Kevitch launched Lox Club over the pandemic, after a bad breakup. "I was at the age where my grandma would joke, 'When are you going to bring home a nice Jewish girl?'", said Austin. While the members-only dating app is billed for "Jews with ridiculously high standards," it's really for anyone with a sense of humor. "I don't like dating apps; they're very inorganic and awkward," Kevitch says. "So I wanted to make a more fun, immersive experience where maybe you'll meet people as a byproduct and not take it so seriously."