TECH CRUNCH — Apr 24 — In the internet dating space, bigger is not always best. According to the latest U.S. numbers from Hitwise, the top niche dating sites are steadily gaining market share while their big mainstream counterparts stagnate. In March 2008, the top 5 overall sites held 7% less market share than they did in 2007 (Plentyoffish and Singlesnet were the only sites to buck this trend individually). Meanwhile, the top sites (Adam4Adam, Manhunt, Gay.com, BlackPeopleMeet, BlackSingles, BlackChristianPeopleMeet, ChristianMingle, JDate, and ChristianCafe.com) from the top five major niche dating categories made considerable gains. The biggest niche in terms of total traffic is casual dating, which consists of sites like Fling, AdultFriendFinder, and SexSearch. While the top 10 mainstream dating sites gained only 0.01% of total Internet traffic over the past year, the top three casual adult sites gained 0.07%. That's a hefty 56% increase in the traffic. (Authored by Mark Brooks)
FULL ARTICLE @ TECH CRUNCH
Category: Manhunt
The Gay Man’s Search For Sex And Love Online
GAY WIRED — Apr 17 — According to the latest research from the LOGO Channel, 48% of gay men are looking for "love" on line. In the gay world, looks and hookups often seem much more important than actual compatibility. Manhunt.net may be known to most as an online bathhouse, but it still markets itself as a dating service. Adam4Adam.com, is a little less overt about being a hook up site. They allow members to write a profile about likes and dislikes and post pictures that leave very little to the imagination. Love can be found on the Web, to be sure… but as these Websites show, sometimes, gay men seem to be going for the easy out.
The full article was originally published at Gay Wired, but is no longer available.
Mark Brooks: Say, don't forget myPartner.com! myPartner is more serious and long term focused. (Disclosure: myPartner is a client of Courtland Brooks)
Manhunt.net Is Playing It Safe
BAY WINDOWS — Apr 3 — Since its launch 7 years ago Manhunt became one of the largest gay websites in the US. In the last few years it has gone international. Manhunt currently operates in more than 100 countries, and there are 1.3 million subscribers worldwide. Manhunt has been targeted by those claiming that Internet cruising puts gay men at higher risk of HIV transmission. Massachusetts Department of Public Health's (DPH) may be the first health department to partner with Manhunt. "Manhunt really shows leadership in the industry from recognizing that they had a role in supporting the public health and individual health of their members," said Kevin Cranston, who heads the (DPH) HIV/AIDS Bureau. "People are going to do what they're going to do. I'm not encouraging them to be unsafe. In fact I'm doing what I can do to help them be safe", said Jonathan Crutchley, Manhunt co-founder. This June Manhunt will also launch a new venture, OnTheHunt.com, the company's first porn site.
The full article was originally published at Bay Windows, but is no longer available.
Manhunt.net Wins More Awards Than They Can Carry
![]()
OPW — Feb 8 — Manhunt.net, the
word’s largest all male dating site, has just won the Cybersocket Web
award for Best Adult Hook Up Site, The Weho Award for Outstanding Adult
Website, and the highly respected Netizen award for Manhunt and
Jonathan Crutchley from the Free Speech Coalition. The Cybersocket
award, which weighed a whopping 20 lbs, was in the Surfer’s choice
category, naming them as the people’s favorite online hook up
destination. WeHo went one step farther, (and another 20 lb trophy)
naming them the best overall Adult Website. But, it was the Free Speech
Coalition that highlighted Manhunt’s mission to give back to the
industry and the community by awarding Manhunt and Jonathan Crutchley
with the Netizen Award, given to the company and individual who has
done the most and been the best citizen for the industry through the
internet.
Mark Brooks: Manhunt.net
is growing gangbusters and is now the category leader for gay dating
sites. They charge $12 a month. Here’s how they stack up against Gay.com and Adam4Adam on Alexa. (Full Disclosure: Manhunt is a client of Courtland Brooks).
Manhunt Parties On
SNW — Nov 27 — In case you hadn't noticed, Manhunt is just chewing up the gay dating/social networking market. Jonathan Crutchley is co-Founder and Chairman. He's a regular attendee of the Internet Dating Conference /Social Networking Conference and likes to throw parties at his houses in Boston and Palm Springs. He's in the picture with Chi Chi La Rue who was DJ at his recent pool party in Palm Springs for Manhunt.net in honor of Palm Springs Gay Pride.
What is Manhunt doing right? In short, they know the gay dating space, intimately. Their customer service is among the best in the industry and they charge just $12 a month. Also, have you noticed how the sites with the most 'playful' names are doing especially well on minimal ad spends. OnlineBootyCall, Manhunt, Plentyoffish. All are playful, tongue in cheek names that travel well by word-of-mouth. Manhunt is full-on and adult and has it's antithesis in myPartner.com which is, essentially, eHarmony for gay men. (Disclosure: Manhunt, myPartner and Plentyoffish are clients of Courtland Brooks) – Mark Brooks
Blabbermash: Video Agony Aunt
OPW — Nov 27 — Michael Alvear writes Manhunt.net's advice column as their Cruise Director and is host for the U.K. hit TV Series The Sex Inspectors. Now he's launched Relationships, Dating and Sex video advice site, Blabbermash. Users load up a video with their rants/questions and get advice from viewers/readers. Alicia wants to know why guys ask how many people she slept with, Sirbgb wants to know what kind of dog will help him reel in women 'cos his current dog is getting him the wrong kind of dates, while Diane wants to know what's up with the guys with creepy Asian fetishes. A little too revealing, or is this the shape of things to come? Your comments please… – Mark Brooks
Gay.com Parent Company Sells Travel Business
PINKNEWS.CO.UK — Oct 15 — PlanetOut – parent company of The Advocate, Out magazine, Gay.com, and PlanetOut.com – has announced plans to sell its travel business RSVP Vacations to Atlantis Events. PlanetOut, which recently was rescued from bankruptcy by investors such as Bill Gates, is attempting to reverse declining advertising revenues.
The full article was originally published at Pink News, but is no longer available.
Mark Brooks: Gay.com is down 5.6% over last year. Manhunt.net is up 38%. Free site, Adam4Adam is also up 38%. I tested Manhunt's customer service out after their CEO, Adam Segel, mentioned to me at the Shanghai Social Networking Conference that Manhunt.net has 20 minute email response times. Surely not?! But, it's true! And they picked up their phone line on the 3rd ring when I tried the customer service line. What's your site's email response time?
Michael Alvear, Manhunt.net Cruise Director – Interview

OPW INTERVIEW — Sep 15, 2007 — Michael Alvear is the ‘cruise director’ for Manhunt and a sexpert. He’s also the co-host of the TV show ‘The Sex Inspectors‘ in which couples reveal their bedroom problems and are then filmed, yes filmed, in their bedroom. The program pushes the envelope for English TV. Here’s my interview with Manhunt sexpert Mr Alvear. – Mark Brooks
How did you become a sex expert, Michael?
Seven or eight years ago, I was writing quirky op-ed columns. The syndicate for sex-advice columnist Dan Savage wouldn’t sell his column to gay newspapers and the editor was really angry about it. So, the editor came to me and asked me if I’d like to write the column. I picked up Savage’s book and thought it was brilliant. I started writing, the column was a hit, and I just kept expanding and syndicating it until it was in about 14 different gay newspapers. Then, it turned into a book called Men Are Pigs but We Love Bacon. That’s basically it.
What do gay guys need the most advice on?
Believe it or not, I get more letters from people who want to have a relationship than from people who have any kind of real sexual problem. That’s been the biggest surprise for me. I get letters from people who don’t understand why they don’t have a relationship or why they’re not dating. You wouldn’t expect it from a site whose slogan is “Get On/Get Off”, but Manhunt can produce some really heartbreaking letters. I think Manhunt has become this all-purpose place whether you’re looking for a quickie or a long-term relationship. If you go to any city on the site and put in “LTR” (long-term relationship), you’ll get hundreds and hundreds of profiles. And if you put in something absolutely sexual, like “hung” or “bottom” or “top”, you’ll get about as many.
From a strictly sex standpoint, the biggest questions are about anal sex. Also, a lot of the “problems” in the bedroom tend to actually exist outside the bedroom. I get a lot of questions about how can I get my boyfriend to do something, how can I get my boyfriend to stop doing something, how can I get a boyfriend period. I’ve written advice columns for both straight women and gay men and I noticed how much more graphic gay men are when phrasing their questions. A lot of their questions are a little X-rated, but at least you get to the heart of the matter very quickly.
What do straight women need the most advice on?
The top two sexual issues for women are lowered libidos and a loss of sensation. With men, the two biggest issues are premature ejaculation, if you’re under 30, and impotence after 40. In terms of the relationship questions, there is almost no difference between men and women. The absolute biggest relationship issue is what I call desire discrepancy. That’s when you’re hot for sex and your partner’s not and the person with the low desire feels harassed and pressured and the person with the high libido feels rejected and abandoned. It creates a real dilemma for couples.
Any other interesting questions?
Some people ask how they can use the site better to attract people. I don’t think it’s that much different than going to a bar. If you have a picture of nothing but your body and your body parts, then you’re making it really hard to interest someone, unless you’re just looking for anonymous sex. Some people want to date someone, but they’re not willing to put up their face picture. Others put up face pictures, but they’re not smiling. Would you go up to somebody in a bar who wasn’t smiling and not looking at you? I think the same rules apply.
What’s the craziest question you’ve ever had?
The most interesting question I’ve gotten was from a guy with two good friends who had never met each other before. One of them was HIV positive and the other was HIV negative. They all went out one night and sparks were flying. It was clear the two friends went home together and the guy felt guilty and wanted to know if he should have told his HIV negative friend that the other one was positive. I’ve gotten HIV questions before, but they’re about how to tell, when to tell, those sorts of things. This was the first time I had gotten a question from a guy in the middle, and so I thought that was very interesting. It was all about divided loyalties.
Alright, as for the craziest one. This white guy goes home with a black guy. The black guy gives him a condom and the white guy freaked out when he put it on because the condom was black. He thought the guy had put ink on his dick or something. So, he freaks out and rips it off and the black guy gets all insulted and thinks he brought home a racist. But, the white guy just didn’t know that condoms come in darker colors.
I think every online dating site should have a sex-advice column because when you’re dealing with romance and dating, you’re dealing with sex. And there is so much ignorance out there. There is so much fear, alienation, and isolation. People will ask me medical questions because they’re not “out” to their doctors yet. One guy wanted to know if his hemorrhoids where from God punishing him for having anal sex.
In the beginning, Manhunt was divided about content. Would people really read the content? But, it’s been a phenomenal success. Six months into it, every two weeks I get an aggregated list of questions and the last one filled up 31 pages of a Word document. And this was on a site that never had content before. Unlike other sites, where you have to go through nine layers to even figure out where their column is, Manhunt puts me in a very prominent position and does so in a way that doesn’t interfere with the basic premise of why people are there. They’ve designed and marketed it well, and that’s part of Manhunt’s brilliance.
What other sites do gay guys use? Match, Yahoo! Personals?
We use everything. I think absolutely there’s a stronger preference for the gay sites, but you have to cover all your bets. Most people I know belong to more than one online dating service. I haven’t looked at the statistics, but I’d be shocked if there weren’t a very significant number of people who belong to more than one.
Future Of Section 2257 Unclear
BAY AREA REPORTER — Sep 13 — Public comment about the new rules and regulations to Section 2257 of the Federal Labeling and Recordkeeping Law closed September 10. It could take 8-9 months to process these comments and enforce the new regulations that likely will require secondary producers, such as dating and social networking sites, to gather and maintain personal information from every user who posts a "sexually explicit" photo. Jonathan Crutchley, co-owner of Manhunt.net, said with more than 9 million photos posted on his site by 1.1 million subscribers from around the globe it would be impossible to verify the proof of age for each individual picture. Crutchley believes that once the new regulations are enforced he could be imprisoned for life for not being able to maintain records. "What can we do except close the business and move to Amsterdam? I think the Web sites are counting on that [federal courts imposing injunctions based on the regulations being unconstitutional] rather than wanting to go public with political statements. Because if you stick your head up you might get shot." FULL ARTICLE @ BAY AREA REPORTER
Mark Brooks: Casual/adult dating site owners beware. Your businesses are in jeopardy. On the other hand, Amsterdam is a great place to live.
Australia’s Fastest-Growing Online Gay Dating Service – Manhunt.net
OPW — Aug 23 — In this post, Gaymatchmaker is stated as being the fastest growing gay dating service in Australia. Not so. Manhunt forwarded me these Hitwise numbers. In June 2006 gaymatchmaker.com.au was the 2nd largest gay website in Australia with 10.75% of the market. Manhunt.net, meanwhile, had 3.02%. One year later, in June 2007 Manhunt.net was the 2nd largest gay website in Australia with 9.66% of the market, and gaymatchmaker.com.au lagged behind with 7.19%. – Mark Brooks
