PRNEWSWIRE — Feb 11 — Match.com will present a dynamic photo exhibit of love and romance displayed on the 1,300 sq ft digital billboard over New York’s Port Authority terminal on Valentines Day. Approximately 1.5 million pedestrians are expected to pass by the Port Authority terminal building on Valentine’s Day. After Valentine’s Day, the exhibit may be viewed online at Match.com.
Category: Match.com
16% of Surfers Visit Dating Sites
SOUTH FLORIDA SUN-SENTINEL — Feb 10 — From January to June 2004, Web surfers spent $235.3 million on online personals, according to the Online Publishers Association and comScore Networks. That figure is about 10% more than the $214.3 million spent in the first half of 2003. Just think, in the first half of 2001, people spent only $22.6 million on Web Personals. Of America’s 161 million Internet users, 16% visited a personals site in December 2004. Top 5 Web dating sites, ranked by Comscore Mediametrix by number of unique visitors in December 2004: 1. Yahoo Personals, 5.7 million, 2. Match.com sites, 4.4 million, 3. MatchNet, 3.89 million, 4. Eharmony.com, 1.9 million, 5. True.com, 1.5 million
Mark Brooks: From $50 million to $500 million in 4 years!
More Couples Meet on Match.com Than Any Other Dating Site
PRNEWSWIRE — Feb 8 — Match.com announced today the launch of Success.Match.com — a new Web site that celebrates a decade of success stories from Match.com’s members. Approximately 200,000 people a year find the relationship they are searching for through Match.com. Happy couples will share their stories; inspired in part by the results of a September 2004 survey of 4,743 newly married or engaged couples registered on WeddingChannel.com. The survey found that 12% of couples had met online. Match.com was the primary site 30.2% where they found their partners.
Mark Brooks: Positive word of mouth testimonials from happy couples have fueled online personals growth. Well done Match.com for adding some fuel to this fire.
Mobile Dating Services Through Sprint
RED NOVA — Feb 7 — Sprint is offering its customers access to mobile dating services. Two mobile dating services are available today to Sprint customers with select Sprint PCS Vision(SM) handsets: SMS.ac and Match.com Mobile. Three services are offered with SMS.ac: Flirt – search profiles for 25c per text. Clubs – join mobile communities to chat on any topic, 25c per message received. Channels – receive the news, horoscopes and more for $.25 per text message. With Match.com Mobile, powered by Enpocket's Eden dating engine, users can sign up, explore and find matches for free. When users decide to communicate with their matches, they will be asked to subscribe for only $4.99 a month. Coming soon, Sprint will offer access to dating services from Lavalife.
The full article was originally published at Red Nova, but is no longer available.
Mark Brooks: Check out the upcoming mobile/wireless dating conference in San Francisco July 19-20.
Match.com Launches National Print Campaign
ADRANTS — Jan 31 — A new national print campaign, created by Hanft Raboy, introduces the theme line "Love is complicated. Match.com is simple" to "capture love's mystery and complexity." The ads will appear in People, Entertainment Weekly, Rolling Stone, The New Yorker and other publications. Soon to follow is a multi-million dollar national television campaign that is slated to break in March. Larger images of the campaign can be seen here and here. ADRANTS BLOG
More Men Are Becoming Gold-Diggers
NEW KERALA — Jan 28 — "Now that women are sharing a majority of both college degrees and professional jobs, they are getting a taste of something else that used to be a male-only province: gold-digging dates," a report in the Wall Street Journal said. "Many women are surprised to find their earning power has become a magnet for the opposite sex." Research by Megan Sweeney, an assistant professor of sociology at the UCLA, shows a trend towards higher-earning women marrying at higher rates. Match.com, a dating web site with 15 million users, is seeing a rise in men who specify that they want to date only women above a certain income level.
Mark Brooks: Rising costs of housing in high cost of living cities such as New York and San Francisco are most surely driving this trend. Also, until online dating came along, guys had less visibility into the incomes of their potential wives. Now guys have some visibility.
Survey Pairs Wine With Personalities
PRNEWSWIRE — Jan 28 — The Australian Wine Bureau and Match.com polled more than 2,300 single men and women nationwide and found that 62% believe that their date’s choice of beverage provides insight into their lifestyle, and 52% felt that it is indicative of their personality.
Survey Pairs Wine With Personalities
PRNEWSWIRE — Jan 28 — The Australian Wine Bureau and Match.com polled more than 2,300 single men and women nationwide and found that 62% believe that their date’s choice of beverage provides insight into their lifestyle, and 52% felt that it is indicative of their personality.
Battle for Supremacy Among Leading Online Relationship Sites Heats Up
BUSINESS WIRE — Jan 27 — Online relationship sites devoted to serious relationships are attracting millions of new members. This burgeoning market segment will continue to attract interest, investments, and members in 2005, and the two companies poised to capitalize on this trend are PerfectMatch.com and eHarmony.com. "eHarmony has done a very good job at educating the market about the differences between a dating site and a relationship site," said Duane Dahl, founder and CEO, PerfectMatch.com. "They've spent a tremendous amount of money, but money doesn't necessarily mean success for eHarmony's members. We are gaining ground quickly."
Mark Brooks: The holy grail of online dating = finding a truly compatible match (whatever your preferences might be). The three big psychological profiling based online dating players are eHarmony, True and PerfectMatch. I'll be profiling the PhD's behind these sites shortly. Yahoo, Match and FriendFinder offer optional profiling as well, but a minority of their users have taken the profiling tests.
Match.com Launches 15-Day Love Challenge
PRNewswire — Jan 4 — Match launched its 15-day "workout" program to help singles simplify their search for love in 2005; offers fun and realistic advice and tips for taking a proactive approach to dating in the New Year.