Category: Match.com

Match.com Survey Reveals Singles’ Dating Behaviors

Posted on July 24, 2012

Match logo newPR NEWSWIRE – July 24 – Match.com surveyed ~3,000 singles across six countries, including the U.S., France, U.K., Australia, Japan and Canada to learn more about each nation's particular dating norms and beliefs. See the infographic. 76% of U.S. singles have gone on two or more dates in the last year, followed by Canada (70%) and the U.K. (68%). Australia and Japan came in last place at 47%, showing singles in these two countries focus on quality over quantity in dating. Aussies are the most likely to kiss on the first date, while the French take their time. Japanese ladies take the gold for the highest percentage (16%) of women who said they pay the tab on a date all the time, with Australia, France, U.K. and U.S. ladies all lagging behind in second place at 4%.

The full article was originally published at MarketWatch, but is no longer available.

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Dating In A Mobile World

Posted on July 19, 2012

Mobile dating cell with heartHUFFINGTON POST – July 18 – Eight single daters used eight mobile dating apps over one month as part of the first-ever Mobile Dating BootCamp. The group came together at the iDate Mobile Dating Industry Conference in Beverly Hills to discuss their experiences. They touched on key topics like location-based features and the ability to message and browse matches from anywhere. Mark Brooks, editor of OPW states "top tier dating sites are seeing 40-60 percent of their logins on mobile." Brooks feels that mDating services will surpass web-based dating when they effectively combine Vicinity Based Dating, Active Matchmaking, and Social Awareness. Match.com reports 40% of their logins are on mobile and PlentyOfFish reports that 40% of their signups are on mobile. According to Juniper research, mobile dating revenues should reach $1.4 Billion by 2013.

by Julie Spira
See full article at Huffington Post

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Romance Is Big Business At IAC

Posted on June 6, 2012

Iac logoINVESTORS BUSINESS DAILY – June 5 – In last year's third quarter, Match.com bought a 20% interest in Chinese dating site Zhenai and upped its stake in Europe's No. 1 dating site, Meetic, to 81%. IAC's core personals business, which includes Match.com, Chemistry.com and the People Media unit's targeted dating sites, grew sales 17% to $108.9M, driven by a 12% boost in paid subscribers to 1.8M. IAC's online personals segment is its most profitable business. This month, Match.com will start to roll out the Stir, a service that brings single people together in organized local events. As a part of an ongoing beta test, Match.com has organized 60 Stir events across 10 U.S. markets.

by Marilyn Much
The full article was originally published at Investors Business Daily, but is no longer available.

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Match.com Takes A Step Into The Real World

Posted on June 6, 2012

Match.com logo dalsiMEDIABISTRO – June 4 – After beta testing an offline events in ten U.S. markets, match.com is ready to officially roll out “The Stir.” The Stir events will range from the casual happy hour at a bar to something more structured such as cooking classes.

by Richard Horgan
See full article at Mediabistro

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Diller Beats Google With Top Web Stock

Posted on May 23, 2012

Iac logoBUSINESS WEEK – May 23 – Billionaire Barry Diller’s IAC/InterActiveCorp, the owner of Match.com and other 50 businesses, delivered the best returns of any Internet media company worldwide, trumping Google and Baidu. One of IAC’s steadily expanding businesses is online dating. CEO Greg Blatt sees the U.S. as the biggest growth opportunity, while building abroad for longer-term returns as more consumers get online and have the means to make Internet payments. Match.com Q1 revenue rose by 56% and subscribers by 47%.

by Beth Jinks
The full article was originally published at Business Week, but is no longer available.

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Match.com Gets Inventive With Games And Events

Posted on May 23, 2012

Match logo newREUTERS – May 22 – Match.com has created short dual-player games to help people express themselves better online. A game called Food Critic prompts members to answer food-related questions, while Romance Rip-Off is designed for two players to create a love story together. Match.com is also planning to launch local events. It plans to host 200 events per month in US. Brian Schechter, co-founder and co-CEO of HowAboutWe, said his company has been going offline since it started in 2010. Members post the type of dates they would like.

by Gianna Palmer
See full article at Reuters

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Localised And Tailored Marketing Techniques

Posted on May 21, 2012

GlobalTHE MARKETER – May 20 – Match.com managing director Karl Gregory believes that it is vital to take into account cultural characteristics when expanding internationally. In the UK, humour is a major part of everyday interaction, the Japanese are interested in blood types, In Germany, the education is flagged up on dating sites, while Australians are attracted to fun up-beat images of dating rather than ones of settled happy couples. eHarmony recent £1m advertising campaign focused on the journey of an attractive single woman to find a partner.The UK advert looks at the journey, while American adverts look at the happiness of the success couple, and focuses on the end result.

The full article was originally published at The Marketer, but is no longer available.

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Match.com Takes Dating Offline

Posted on May 14, 2012

Match logo newDAILY MAIL – May 14 – Match.com is to run a series of 3K real-life events across 40 countries. Match.com will use its computer algorithms to select 'matching' couples – so invitees will match by age and interests. Among the other events which are part of the new offline meetings called The Stir – are tequila tastings, dance lessons and rock climbing.

by Rob Waugh
See full article at Daily Mail

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36% Canadians Have Tried Online Dating

Posted on May 7, 2012

POFVANCOUVER OBSERVER – May 4 – Canadians have experienced a major increase in online dating popularity over the past few years. With Canadians spending 74 minutes online per day, and 81 minutes a day on mobile aps, it's no surprise that people would turn to the Internet as a dating tool. POF claims a 40%t increase in membership holders over the past two year and 33M registered users. "The fear of initial rejection isn't as great when you don't have to see someone face to face," Rebecca Liu said about her experience with Match.com. Liu explained that she gave online dating a try because of a lack of dating resources in the analog world. Many find workplace romances taboo. Approaching a cute guy or girl at the library is almost more likely to creep people out than get them interested. Dating online is refreshing because it gives you an avenue to meet people outside your daily routines.

by Jessica Kalbfleisch
See full article at Vancouver Observer

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