PR NEWSWIRE – May 21 – Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK, Chispa will give vaccinated U.S. users dating "Boosts". U.S. users will get vaccination badges to display on their profiles, as well as free "Super Likes" and other boost-type features. The campaigns will launch in the coming weeks and run until July 4th.
Category: Match.com
Seniors Are Using Dating Apps and Tinder Leads the Pack
FORBES – May 14 – According to a new survey conducted by Choice Mutual, an independent insurance agency, seniors are increasingly turning to dating apps. The study found roughly a third of seniors who have dated within the last five years have turned to dating apps for help and according to Choice Mutual many have found success. 66% of those using dating apps had a relationship with someone they met through the platform. 35% used Tinder, followed by Match.com (28%), Hinge (25%), Plenty of Fish (25%) and Bumble (24%).
Match Releases 2021 Summer of Love Survey
PR NEWSWIRE – May 13 – Match surveyed ~2K of its single users on what kind of "hot" summer they're really looking to have. 70% are ready to put themselves out there as much as possible this coming summer. 69% feel more confident in who they are looking for after the past year. 40% feel more excited about the idea of meeting new people through dating. 52% are worried potential matches won't be looking for a serious relationship over the next few months. 71% want to be in a serious relationship this summer, while only 7% don't.
Dr Helen Fisher to Speak at LTR Edition 7
OPW – Apr 10 – Dr Helen Fisher is one of the world's leading anthropologists and has been Chief Scientific Advisor to Match since 2005. She was instrumental in the formation of Chemistry and it's compatibility profiling. Dr Fisher is a Senior Research Fellow at the Kinsey Institute, which focuses on sexuality, relationships and well-being. Noted author, Helen has written essential reads: Why Him, Why Her, and Why We Love.
Helen's TED talks have attracted over 20 million views. She's also a regular in the media. See her on Charlie Rose.
TOPIC: Interview – Internet Dating Science in the 2020s
LTR Edition 7 is on Thursday 15th April starting 11:30am EST (New York). If you hold a full time leadership role at an Internet dating company then you are welcome to join IDEA for free, and welcome to join LTR events for free. See the LTR Edition 7 overview, speakers and invite page here. Email mark@courtlandbrooks.com to RSVP for LTR. There are 80 places only.
LTR is kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.
The Cost of Finding Love Through Dating Apps
NEWSANYWAY – Apr 2 – Which app is the best value for money when it comes to finding a perfect match?
Tinder Gold (1 month) – £7.49 per month – The cheapest app, and the one that dominates the field, is Tinder. Generally speaking, Tinder is thought to be great for young people, especially those who live in big cities and are on the lookout for a more casual dating experience.
Hinge Preferred (1 month) – £19.99 – Hinge is generally targeted at 18–35 year-olds, but unlike Tinder, it's associated more for those who are looking for a serious relationship.
Bumble Boost (1 month) – £20.99 – Bumble still generally falls into the same category of being perfect for young daters who are looking for some flirty messaging and casual dating.
Match.com Premium (1 month) – £29.99 – Match.com is considered one of the more mature dating apps, although it is targeted at millennials and older generations alike.
See full article at News Anyway
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Dating Apps Thriving Amid Pandemic
APN NEWS – Mar 23 – According to data by Finaria.it, the combined revenues of the top five dating apps globally hit $100M in January. As the most-profitable dating app, Tinder generated $64.6M in revenue that month. Tinder in-app purchase revenues skyrocketed by 250% in three years, jumping from $403M in 2017 to $1.4B in 2020. Bumble ranked as the second-most-profitable dating app, with $18.6M in revenue and 1.8M downloads in January. Bumble users spent $210M on in-app purchases in 2020, six times less than Tinder users. Hinge, Badoo, and Match followed with $8.4M, $5.1M, and $4.3M in revenue in January.
Prickett Jones, Kessler Topaz Tapped to Lead Match.com Suit
LAW360 – Mar 16 – Prickett Jones and Kessler Topaz edged out a team led by Andrews & Springer, Friedman Oster and Cohen Milstein on Monday to helm a stockholder challenge to the $30B spinoff of Match Group, Match.com's parent, from IAC on July 1, 2020. The lawsuit is accusing chairman Barry Diller and past and current Match directors of separating the two companies under terms unfair to investors and Match.
See the top news on Match Group
See the top news on Match.com
What Dating Apps Get the Most Press Coverage?
OPW – Mar 2 – We published 956 posts during last year on OPWS.news, featuring 257 dating industry brands. Here is who got the most press coverage on OPW.news.
- Tinder (137 posts)
- Match Group (96 posts)
- Bumble (93 posts)
- The Meet Group (58 posts)
- Grindr (46 posts)
- Hinge (40 posts)
- OkCupid (39 posts)
- PlentyOfFish (28 posts)
- Match.com (27 posts)
- Blued (18 posts)
Match Gave Scammers, Predators Access to Dating Apps, Suit Says
BLOOMBERG LAW – Feb 28 – A Match Group investor sued current and former board members, claiming they failed to keep sexual predators off its dating apps and "knowingly capitalized on fraud" by letting "fake love interest" emails past scam filters. "Match.com had the ability to detect potentially fraudulent users and block their communications," and "it did, but only for a fee," the 167-page lawsuit says. "For non subscribers, on the other hand, Match.com used the fraudulent users to entice membership subscriptions."
by Mike Leonard
See full article at Bloomberg Law
See the top news on Match Group
See the top news on Match.com
Match Group Joins ODA
ODA – Feb 18 – Match.com, a Match Group brand, was a founding member of the ODA in 2014. The ODA exists to promote high user safety standards within the dating sector. Morgan Cauvin, Match Group's Head of Government Relations EMEA has been recently appointed Chair of the ODA.
See the top news on Match Group
See the top news on Match.com