SIMPLY WALL ST – Match Group is rolling out new AI-powered matchmaking tools tailored to Europe’s online dating market, along with features focused on safer user experiences. The company is adapting its AI systems and subscription to align with GDPR and growing privacy expectations.
HR EXECUTIVE – Match Group removed a quarter of its managers last year. Chief People Officer D.V. Williams said the company now bases pay and career development more on skills and performance than titles and tenure. It is also expanding mentoring, graduate programmes and AI training, with no plans to use AI to cut jobs.
YOUTUBE – Match Group CEO Spencer Rascoff joined Keith Richman’s podcast to discuss how the company is using AI. He said tools including Claude and Cursor are helping teams work faster and launch features such as Tinder Events and Missed Connections in weeks. He also spoke about using AI in marketing and matching, controlling costs, and protecting authenticity as younger users remain wary of AI in dating.
WRNJRADIO – Match Group will pay $650K to settle New Jersey allegations that it misled users about criminal background checks. Its dating apps must clearly explain whether they screen users, how often checks are updated, and whether convicted offenders can use the service. Apps that conduct checks must notify existing New Jersey users of the revised disclosures within 150 days.
INC – When Match Group was looking for a new CEO, they chose Spencer Rascoff, one of their board directors, to run the company. Rascoff joined the board in March 2024. Previously, he was a cofounder and CEO of real estate platform Zillow and cofounder of discount booking site Hotwire. Match Group realized that those experiences made Rascoff an ideal candidate to lead the company. In February 2025, the board named him CEO, replacing Bernard Kim, who stepped down amid disappointing financial results and pressure from activist investors. A report suggests that companies often pluck CEOs from their boards when they don’t have a succession plan in place, but some experts believe a director can be the best choice to lead a company. To revive Tinder, Rascoff has increased marketing spend and product innovation speed. Under Rascoff, Match Group has also acquired HER, the dating app for queer women, and made a $100M investment in Sniffies, a map-based cruising platform for queer men.
NPR – Dating apps are seeing a steady decline in paying users, with Match Group and Bumble both reporting subscriber losses. Boston University researcher Kathryn Coduto attributes the drop to technology fatigue, subscription costs and declining interest in swipe-based dating, particularly among Gen Z and millennials. Many users still keep free apps but increasingly prefer speed dating, running clubs and other interest-based events that guarantee face-to-face interaction. She said complaints such as ghosting and mismatched intentions are not unique to dating apps and also happen when people meet offline.
FORTUNE – Dating apps are rethinking swiping as declining user numbers and frustration among Gen Z put pressure on the established model. Match Group’s paying users fell 6% to 13.3M, Tinder’s MAU dropped 7%, and Bumble’s paying users declined 16.4% to 3.2M. Researchers argue that swiping keeps users engaged but often produces burnout, unanswered messages, and conversations that never become dates. Companies are therefore focusing on fewer, more relevant matches and offline experiences. Bumble is testing Plans, an app for curated events, while Tinder expects to expand its Events feature from 10 cities to 75 by the end of 2026. Tinder said 71% of eligible users aged 18 to 24 used Events during its LA pilot, with more than half returning the following week.
MATCH GROUP – Match Group reported signs of recovery at Tinder in Q2, with daily active user declines narrowing to 4%, the best result in ten quarters. Hinge revenue grew 22%, while users increased 13%, supported by expansion into ten new countries; the company still expects Hinge to reach $1B in annual revenue in 2027. Match Group’s total revenue slipped 1% to $853M as payer numbers fell 6%, but net income rose 36% to $171M through lower operating costs.
LINKEDIN – Kaye led communications for OkCupid before working across Match Group brands on global launches, campaigns, partnerships, influencer marketing, events, and executive communications.
BARRON’S – Investors are looking for progress in Match Group’s Tinder turnaround as the app generates more than half of the company’s revenue. In 2025, Tinder’s monthly active users fell 9% and paying users declined 7%, while Hinge recorded growth of ~50% and 18%, respectively. Match Group is applying lessons from Hinge and introducing new Tinder features, events and AI tools aimed at Gen Z. Tinder’s user decline slowed to 7% in March, while first-quarter revenue grew 2% YOY. Match Group’s Q2 earnings will be released tomorrow, Tuesday, August 4.