Category: Match Group

Match Group Changes Tinder’s Safety Policies

Posted on October 19, 2020

Tinder logo higher resolutionABC – Oct 19 – Match Group will change a number of its safety policies following the release of a Four Corners and triple j Hack investigation last week. Match Group said it has updated reporting functions within their apps so that users receive a response and are directed to support services. The company did not say if they have overhauled Tinder's problematic unmatch function, despite the investigation revealing that predators are using the tool to erase evidence and avoid accountability. Match Group assured users that the company is able to retrieve messages if an abusive user unmatches their victim. Just before the triple j Hack and Four Corners investigation was due to be aired, Match Group appointed a former police investigator who focused on sexual assault – Tracey Breeden – as the company's Head of Safety to review the company's policies.

by Avani Dias, Ange McCormack & Ali Russell
See full article at ABC

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Tinder Accused of Ignoring Reports of Rape

Posted on October 13, 2020

Tinder on mobileNEWS.COM.AU – Oct 13 – Australian women have claimed sexual predators and abusers are exploiting Tinder to find their victims, then using the app’s design features to disappear without a trace. Match Group has also been accused of largely ignoring victims when they come for help, according to an ABC investigation. On Tinder, unmatching is supposed to give people a way to ghost on someone who is being annoying or making them uncomfortable, but US dating app industry consultant Steve Dean says unmatching meant “someone can simply escape their bad behaviour by blocking the person they just abused”.

See full article at News.com.au

Watch the Four Corners Video:

Mark Brooks: There’s some opportunities for the industry to improve.  One thing I’d like to see is that we standardize on fast-track police contact info.  i.e. everyone should set up police@meetme.com etc.

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Lockdown Loneliness Leads to 600 Reports of Online Dating Fraud a Month

Posted on October 9, 2020

Dating-apps-on-screen-2020SKY NEWS – Oct 9 – ~600 reports of romance scams per month were made to UK Action Fraud during June, July and August. Police forces and other organisations are running a campaign throughout October to raise awareness of romance fraud, following a 26% increase in reports to Action Fraud in the past year. The average victim loses ~ £10K. Losses reported by victims between August 2019 and August 2020 totalled £66M. The Match Group is running romance fraud protection ads throughout October on their platforms. City of London Police is also working with money transfer companies to help block transfers suspected of being linked to romance scams.

See full article at Sky News

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Match Group Names Ayni Raimondi as VP Of Brand

Posted on September 28, 2020

Match group ayni raimondiPULSE 2.0 – Sep 27 – Match Group has hired Ayni Raimondi as its VP of Brand. Ayni Raimondi previously worked as VP of Marketing at Everlane, and a Global Brand Relationships Lead at Airbnb.

by Annie Baker
See full article at Pulse 2.0

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Match Group Hires Head of Safety and Advocacy

Posted on September 28, 2020

Match group tracey breedenAXIOS – Sep 28 – Tracey Breeden has been hired as its first-ever head of safety and social advocacy, a newly-created role. Breeden will oversee Match Group's trust and safety policies and initiatives across all of its products. She will be responsible for helping the product teams invest in new safety features and technologies. Prior to joining Match, Breeden was head of Uber's women's safety and gender-based violence operations.

by Sara Fischer
See full article at Axios

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Hinge Is on Track to Triple Its Revenue This Year

Posted on September 23, 2020

Hinge iconMARKETWATCH – Sep 22 – Since Match made its first investment in Hinge back in 2017, the dating app has seen its user base grow 20 times, according to Match. Hinge was launched in 2012 as an app seeking to move beyond the "hookup culture". When Match initially got involved with Hinge, the app had a fairly limited set of revenue-generating features. Now Match is "finally focusing on monetization," according to Amarnath Thombre, CEO of the company's Americas business, who oversees its non-Tinder properties. The recent push has Hinge on track to triple its revenue this year.

by Emily Bary
See full article at MarketWatch

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Match CEO Sees “Long-lasting” Changes to Dating From Coronavirus

Posted on September 16, 2020

Match group shar dubey1AXIOS – Sep 15 – Shar Dubey, the CEO of Match Group, tells "Axios on HBO" the company has learned a lot from the last six months and expects many of the pandemic's dating habits are here to stay. "People are going to be using video more, the definition of a first date may change. A lot of a couple's first moments are going to be virtual." Another interesting trend Dubey has seen is an increase in users searching for partners not just outside of their local area, but in other countries, beginning long-distance relationships online and continuing them without ever meeting in person.

by Dion Rabouin
See full article at Axios

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CEO of Match on HBO Tonight

Posted on September 14, 2020

OPW – Sep 14 – Reporter Dion Rabouin will interview Shar Dubey, the CEO of Match, this evening on “Axios on HBO” at 11pm (US time). The subject will be “finding love during lockdown.”

(Thanks to Paul Bloudoff for the heads-up on this – we’ll run the video as soon as we see it)

Update: Here is a part of the interview:

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Match Says DOJ Closes Probe Into FTC Complaint

Posted on September 8, 2020

Match group logo blue 2019REUTERS – Sep 8 – Match Group said the U.S. Department of Justice has closed its investigation relating to a lawsuit filed by the Federal Trade Commission on the dating apps owner's business practices. The FTC last September sued Match, alleging that it knowingly sent automated advertisements via Match.com with expressions of interest from accounts which it knew were likely fake to draw in potential subscribers.

by Manojna Maddipatla
See full article at Reuters

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Bumble’s Buzz Won’t Sting Match

Posted on September 4, 2020

Bumble's Buzz Won't Sting MatchWALL STREET JOURNAL – Sep 3 – Bumble IPO would disrupt the virtual monopoly that Match Group has long enjoyed in the public dating scene. But whether Bumble can turn investors' heads likely has less to do with what it could print in a public offering filing and more to do with the pace at which it manages to grow over time. The company has held its metrics close to the vest, but is widely seen as a solid competitor to both Tinder and Hinge. Match saw an increase in usage among younger users and females during the lockdown. That would bode well for Bumble since younger female users are a key demographic. Messages sent on Bumble increased 20% in the U.S. the week ended May 1 versus the week ended March 13, while Match said the average number of daily messages sent across its platforms was 27% higher during the month of April versus the last week of February.

by Laura Forman
See full article at Wall Street Journal

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