UK.BUSINESS INSIDER – Dec 9 – It's the second time Rad has stepped down from the top job at the company he cofounded four years ago, but he's not going away. The Tinder CEO position will be filled long-term by Greg Blatt, who is also the CEO of Match Group. Rad will remain the online dating company's chairman and help to guide strategy. He will also lead a new entity within Match, called "Swipe Ventures," which will be focused on buying companies to help Tinder.
Category: Match Group
Match Group Under Scrutiny
Sam Yagan Sells More Match Group Shares Worth $2.7M
BASEBALL NEWS SOURCE – Nov 30 – Vice Chairman Sam Yagan sold 59k shares of Match Group's stock (worth ~1M) on Nov 23rd and another 149,427 shares (worth ~2.7M) on Nov 22nd. Following the transactions, he now owns 59,646 shares in the company.
by Donnie Miller
The full article was originally published at Baseball News Source, but is no longer available.
This post also appears on InternetDatingInvestments.
Match Group Profit Jumps 60%
MARKETWATCH – Nov 1 – Match Group reported a Q3 profit of $56.4M, compared with a profit of $35.3M in Q3 2015. Dating revenue increased 22% to $287.5M from $235M a year ago. The number of paying members increased by 31% to 5.5M, an all-time high for Match Group, driven by Tinder. "We are ahead of schedule and in very good shape to at least double Tinder's paid-member count this year," said Gary Swidler, Match Group's CFO. Tinder ended Q3 with ~1.5M paid users, up from 800K at the end of 2015.
Match Group On How To Improve Users’ Retention
APP ANNIE – Sep 22 – There's an art to reducing churn, but there's also a science. Here is a Q&A with two experts in user retention at Match Group: Sushil Sharma, SVP of Product, Analytics and Design, and Ram Reddi, Director of Mobile Product.
Q: What can you implement to improving retention?
A: A features that users will love and want to use every day, also push notifications that bring the user back to the app.
Q: What do you A/B test to prevent churn and increase retention?
A: We thoroughly test every major feature and change. We are constantly testing onboarding and checkout flows, app navigation, profile setup, search features and push notifications.
Q: For your app, what is a "loyal" user?
A: A "loyal" user for us, even though short-lived, is one who rates their dating matches, and responds to interest from prospective dates in a timely way.
Q: How do you benchmark your retention and churn rates? Are there specific external tools, resources or methods you use?
A: We use App Annie Intelligence to measure how we stack against our competition in terms of downloads, engagement and new releases. We monitor downloads, engagement and app releases of our competitors on a biweekly basis.
Q: What are some strategies you think we'll see emerging in the next year for keeping retention high?
A: Artificial intelligence and location-aware notifications. Pokémon GO is a good example of a high retention product that has completely brand new hooks.
Ulysses Management Lowers Stake In Match Group By 15%
by Elaine Green
The full article was originally published at Founders Daily, but is no longer available.
This post also appears on InternetDatingInvestments.
Dating Website Users Fall Prey To Fake Profiles
What Makes Match Group’s Business Model So Powerful
- It is built on user-generated content
- Operating leverage
- Since Match is a subscriber-driven business, its expenses are roughly the same regardless of the number of subscribers. In its most recent quarter, a 21% increase in revenue led to an 82% jump in operating income.
- High customer need
- Match's business is as timeless as any business around.
Match Group’s Profit Up 41% As Tinder Heats Up
Why IAC Keeps A Foot In The Door Of Match Group
THE MOTLEY FOOL – July 19 – Match Group's spin-off from IAC was unconventional. In this tech podcast, Motley Fool analysts Dylan Lewis and Sarah Priestley explain the context around IAC's spinoff of Match Group and why the move wasn't just a company tying its debt to a bad business and throwing it all away.