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Category: Matchmaker.com
Matchmaker.com Launches at The Global Love Conference
OPW –
The Global Love Conference happened Thursday 12th May, with over 100 of the top matchmakers from around the world. Matchmaker.com launched at the event as a platform for people to find a matchmaker.
Matchmaker.com Acquired – History
OPW EXCLUSIVE by Mark Brooks – Sep 29 – The Matchmaker.com, .net & .co domains have been acquired for $150k to an undisclosed party. Estibot estimates Matchmaker.com is worth $275k, with the .net coming in at $14k. Domains aren't worth what they used to be worth, but this appears to be a good buy of a hallmark and historical dating domain.
Matchmaker dates back to 1983 when it was an early dating bulletin board on the BBS. Matchmaker.com was started in 1995 (per the copyright note) and first appeared on Wayback Engine (WBE) in Jan 1998 when it was a 'Pen-pal network' with 419k visits to the site. One year later it had 2m members and was getting 31k new members a week.
Back then I remember that Internet dating was really a two horse race between Match.com and Matchmaker.com.
In July 2000 NY Times reported the search engine Lycos bought it for $44m. By Oct 2000 Matchmaker.com had a facelift and had '2.6 million registered users.'
NY Times reported that "Matchmaker was founded in 1984 as a telephone dating service, evolved into a bulletin board system and went online in 1996."
It mired under Lycos as Match.com continued to pull into the lead. I remember while I was VP at Cupid.com in 2004 talking to Lycos about creating "Lycos Dating Search" a central dating search database. (see news). A few early dating sites signed up including LoveAccess, Tickle and TRUE. Cupid did not. I remember the CPA's seemed onerous, the strategy not a good fit for Cupid, and I didn't like the idea of sending a flat file of user profiles over to Lycos every couple of weeks.
Matchmaker.com fell further behind Match.com as Lycos faultered against the rise of Yahoo and Google. It sold in Feb 2006 to Avalanche Media, which also owned Date.com, and in March 2006 was relaunched as a white label of date.com.
Alas, Avalanche Media missed the mobile wave, the owners had a spat, and Matchmaker.com was shuttered in 2016. Now it has found a new home. Watch this space.
Mark Brooks: This post was updated 12/15/20 upon clarification with Kris Covino, the former CTO of Matchmaker.com. The prior version of this post listed the text…
Matchmaker.com was shuttered in 2016 when the CTO/Co-founder pulled the plug on it.
This, I'm informed by Kris, is an inaccuracy. The CTO/Co-founder clarified that he did a security update, and the CEO, Meir Strahlberg, appealed to the data center and locked him from the data center, effectively blocking Kris Covino, the former CTO/Co-founder from being able to bring Matchmaker.com live again. At that point, Matchmaker.com was still a profitable business.
Now Date.com Is Dead On Commission Junction
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Subject: Commission Junction Advertiser Date.com (X) has been deactivated
Dear Valued Publisher,
Please be aware that Date.com, one of the advertisers you are joined to in the Commission Junction network, has been deactivated. While Date.com is deactivated, you will not receive commissions for traffic you drive via the advertiser's banners, text links, and/or other link types. Consequently, please replace these links as soon as possible with links from active advertisers. To view the links you are using that are generating traffic for Date.com but from which you are earning no revenue, go to the Invalid Links Generating Traffic Report.
During the advertiser's deactivation, you will still remain affiliated with Date.com if and when the advertiser reactivates its affiliate marketing program with Commission Junction. Once reactivated, Date.com will appear in My Advertisers in the Account Manager. You will receive another email from Commission Junction alerting you to the advertiser's reactivation.
To view all of your affiliated advertisers who have been deactivated from the Commission Junction network, go to the Deactivated Advertisers Report.
If you have further questions regarding the status of Date.com, please contact your Commission Junction account representative or Client Support.
Best regards,
Commission Junction
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From affiliates perspective, this really sucks! Affiliates put a lot of work into getting SEO rank. The good ones (like the one who sent me the heads up on this) deserve to have more notice and more respect than 'oops, now we're not payin' ya.' I guess it comes with the territory, but still, we can surely do better by affiliates. No wonder they're running for the igaming hills.
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Post by Mark Brooks @ Courtland Brooks.
Did Date.com Hit The Deadpool?
OPW – Nov 16 – It looks like Avalanche, the parent company of Date.com, Matchmaker.com, Amor.com, Geek2Geek and other dating sites, has gone out of business. All the sites are down. We have reached out to Avalanche's CEO, Meir Strahlberg, and will update as we learn more.
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Matchmaker.com Study: Dating Habits Of Senior Citizens
PR WEB – Jan 30 – 75% of men and 85% of women, age 55+, prefer a serious relationship to marriage. 95% of men and 85% of women want a healthy sex life, regardless of age. “Senior citizens are an extremely active segment of Matchmaker.com’s member base,” said Meir Strahlberg, CEO of Avalanche, a parent company of Matchmaker.com.
Let’s Get Digital: An Oral History Of Online Dating
BULLET – Fall 2012 –
JON BOEDE, CO-FOUNDER MATCHMAKER: In 1984, my friend and I were running [dating] bulletin boards. The Internet obliterated the bulletin board world. Boede converted the business to a website. Lycos bought for $44.5 million. By 2004 there wasn’t much left of it.
GARY KREMEN, FOUNDER MATCH: I started Match in ’93. I needed to get married. I wrote some software that matched people through email and attached profiles. Kremen partnered with VCs who sold Match.com to Cendant for $7m in 1998. Nine months later, Cendant sold it to IAC for ~$50m.
JONATHAN CRUTCHLEY, FOUNDER MANHUNT.NET: Jonathan was a successful Boston real estate investor. In 1992, he bought half of a popular gay telephone chat line that became Manhunt.net. Phone-line revenues peaked ~year 2000. We organized events at gay bars and advertised in gay newspapers in new York and Philadelphia.
ANDREW CONRU, FOUNDER FRIEND FINDER: In 1993 I started WebPersonals.com. It had ~150k members by the time I sold it in early ’95. Conru then focused on FriendFinder. People started uploading risqué photos. I put a link on the site: “If you’re looking for erotic relationships, click here” to a duplicate of the site, AdultFriendFinder. Conru sold for $500m in 2007.
MANDY GINSBERG, PRESIDENT MATCH: I don’t know how to prove it, but there’s been a shift. We started to see a lot more people who felt comfortable putting out personalized things, commenting on things, uploading their own pictures of things.
SAM YAGAN, CO-FOUNDER OKCUPID: We’re helping erode the stigma for the entire industry. I think it helps that we’re free, which makes it all seem less intentional.
MARKUS FRIND, FOUNDER PLENTYOFFISH: The reason for our success is that we actually helped people meet. Our mobile traffic was around 6% in the under-30 category. Now it’s sitting at 70%.
The future of online dating might very well be its own demise, a movement toward a place where the distinction between meeting in the real world and meeting online no longer exists.
by John Ortved
The full article was originally published at Bullet, but is no longer available.
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Daters Without Borders
NY POST – Nov 29 - More and more New Yorkers are searching for love on European dating sites. Lillian, a 42-year-old Manhattan copy editor signed up for Meetic.com. She Skypes with a Parisian man from the site for an hour each day. Susan, a 22-year-old grad student, also struggled with dating locally, so she widened her eHarmony parameters. Even “Real Housewives of New York City” reality star Alex McCord and Simon van Kempen met through Matchmaker.com while living on different continents. Mark Brooks, editor of OnlinePersonalsWatch.com, says international romance is a growing trend, due to singles’ increasing pickiness about potential life partners. “The longer the shopping list, the further afield you should cast your net,” he advises. A single New Yorker four years ago, he flew to Prague for a European online dating conference where he met and fell for a Czech woman. They married last April and now live in Malta with two daughters.
Here are some of the most popular dating sites from around the world:
Europeans: Meetic.com
Brits and Canadians: PlentyOfFish.com
Asians: AsiaFriendFinder.com
Australians: RSVP.com.au
Indians: Shaadi.com
Russians: Mamba.ru
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Dating 2.0
NETWORK WORLD — Feb 13 — The number one free dating site in the U.S., U.K. and Canada is Plentyoffish.com, run by CEO Markus Frind. Since its 2003 launch, the site has grown by word of mouth to more than 13m page views a day. "Singles tend to join the site around family-related holidays-anytime they're reminded of being single", Frind says. "Reading happy stories from users who've met someone great POF is part of the reward," he says. Jon Freeman, who met his future wife on Matchmaker.com, said "I was a two time 'loser' having used less than intelligent methods to find the 'right person' and figured I needed a better process. The Web gave me just that ability.
The full article was originally published at Network World, but is no longer available.
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Avalanche Introduces Virtual Gifts
PR NEWSWIRE — Feb 12 – Date.com, Matchmaker.com and Amor.com have launched Virtual Gifts to its community. Beginning this week, singles can show interest by purchasing online gifts for $1. From a business perspective, this feature will serve as another revenue stream for the company; according to leading analysts, virtual gifts is an estimated $1.5 billion industry.
The full article was originally published at PR Newswire, but is no longer available.
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