USA TODAY — Feb 12 — Matchmakers seem to be popping up all over the country, many targeting their personalized services to eligible businessmen. Matchmaking has become such a buzzword that some dating websites use it in their marketing. In December, Match.com unveiled Match My Friends, which allows friends and family to play matchmaker. Engage.com came up with that premise when it launched in 2005. Matchmaking as a field also has grown since the 2003 opening of the Manhattan-based Matchmaking Institute, which sells a home study kit for $1,500. LaRosa's research suggests there are about 1,600 matchmakers in the USA, and about 100 are added each year. It is a very difficult business because matchmakers are dealing with emotional currency and extreme expectations. FULL ARTICLE @ USA TODAY
