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Category: Matrimony.com

Online Personals Watch PR Rankings – The Sites That Got The Most Press In 2017

Posted on February 20, 2018

Press coverage 2017OPW – Feb 20 – Every year we take a look at who scored the most press summaries on Online Personals Watch. We look for top tier news and summarize what we think is most interesting to you, our audience of Internet dating industry leaders, app designers and marketers.

#1 Tinder (123 posts published on OPW last year)
#2 Bumble (48 posts)
#3 eHarmony (42)
#4 Match Group (41)
#5 Match (37)
#6 OKCupid (37)
#7 Grindr (34)
#8 Happn (22)
#9 The League (21)
#10 Matrimony.com (17)

Other companies that did well and got a solid press coverage last year were Hinge, The Meet Group, Zoosk, Hater, Matchpoool and Chappy.

See full article at Courtland Brooks blog

Post by the IDEA team

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Matrimony.com Founder Was Rejected By 10 VCs In A Row

Posted on January 15, 2018

Matrimony murugavel janakiraman 2018TIMES OF INDIA – Jan 14 – In the late 90s, Murugavel Janakiraman built a Tamil community website in the US, and to his surprise it was the matchmaking section that really took off. That sowed the idea for an online matchmaking service, Matrimony.com, which he started in 2000 in Chennai. Late last year, the company launched its IPO, but Janakiraman remembers how quite a few VCs felt his company wasn't one to tie the knot with. He was rejected by 10 VCs straight. They did not believe in his idea.

by Aparna Desikan
See full article at Times of India

See all posts on Matrimony.com

Summarized by the IDEA team

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The Marriage Algorithm, India’s Caste-Conscious Answer To Tinder

Posted on January 9, 2018

Matrimony logo on the wallLE TEMPS – Jan 8 – Murugavel Janakiraman founded Matrimony.com in 2000, and successfully launched its IPO in September. His website, which employs 750 people, has its headquarters on the top story of a skyscraper in the southeastern city of Chennai. The originality of Matrimony.com is that it is actually made up of 300 niche sites, each tailored for a different social group. "n India, 95% of marriages take place between people of the same caste or community," Janakiraman explains. There are sites for Christians, Muslims, Sikhs, Jains and the main Hindu castes. There is even a site for Mangliks, who according to Hindu astrology are unlucky marriage partners, and for military personnel, divorced people, elites and others. "Segmentation is one of the keys to our success," Janakiraman explains. His websites has led to ~1M marriages, and 3M members pay to find a soulmate on the platform. A team of 20 analysts and 200 engineers works on selecting the elements of potential matches from a database with information on 30M people who have used the website over the past 17 years. "We are able to predict the success of potential matches," says M. R. Chandrasekar, one of the site's managers.

by Vanessa Dougnac
See full article at WorldCrunch

See all posts on Matrimony.com

Summarized by the Courtland Brooks team

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Indian Parents Are Setting Up Dating Profiles For Their Single Children

Posted on December 20, 2017

Indian-video-400x225LOVE TV – Dec 20 – Murugavel Janakiraman, the founder and CEO Matrimony.com told Online Personals Watch editor Mark Brooks that parents oftentimes set up profiles for their children and seek out mates on their behalf. In India, a lot has changed over the decades, but arranged marriages remain. Matrimony.com uses behavioral sciences to better match people. While many are looking for marriage and the perfect long term relationship, some have rejected the whole system. One bachelor in India confessed that he's more interested in hook-up apps thank thinking about his future wife.

by Sarah Burris
See full article at Love TV

See all posts on Matrimony.com

Summarized by the Courtland Brooks team

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Matrimony.com: A Market Leader In Online Matchmaking

Posted on December 5, 2017

Matrimonycom logoFORBES INDIA – Nov 30 – Murugavel Janakiraman's Matrimony.com, launched with an initial focus on the Tamil community, is now a market leader in online matchmaking. BharatMatrimony, has 15 language-based domains; there are other properties like EliteMatrimony, AssistedMatrimony and CommunityMatrimony, offering specialised services. According to comScore, matrimony.com is the leader in the online matchmaking service space in India in terms of the average number of website pages viewed by unique visitors. In June 2017, Matrimony.com's online properties clocked 991K unique visitors, while its competitors Shaadi.com and Jeevansathi.com reported 420K and 348K, respectively. In FY17, the company showed a profit of ₹43.78 crore ($6.6M) on a revenue of ₹292.9 crore ($44M). It also reported a ₹18.8 crore ($2.8) in profit for the quarter ended Sep 30 this year. However, it had a negative net worth of ₹26.79 crore ($4M) for having restated its losses for the financial years 2014, 2015 and 2106, which cumulatively amounted to a loss of ₹87 crore ($13M).

by Anshul Dhamija
See full article at Forbes India

See all posts on Matrimony.com

Summarized by the Courtland Brooks team

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How A Job Layoff Led Murugavel Janakiraman To Build A Matchmaking Company

Posted on November 27, 2017

Matrimony murugavel janakiramanMONEY CONTROL – Nov 27 – Matrimony Pvt Ltd runs the largest matchmaking service in India, which has 65% of its population under 35 years of age. Murugavel Janakiraman, founder & CEO of Matrimony.com, became an entrepreneur accidentally after he got laid off from his job during the 'Y2K' crisis in the year 2000. He moved back permanently to India to concentrate on his venture. Matchmaking was one of the key drivers of Internet in India in its early days which saw competitors such as Shaadi.com. The crucial factor for the company's success, Janakiraman says, was their frugal nature of doing business. "When we started, we invested just $10 per month in marketing," he says. Matrimony has raised Rs 99 crore ($15M) in two rounds over the last 17 years from investors such as Yahoo, Mayfield and Canaan Partners. Only in 2017, in a pre-IPO placement it raised $35M (Rs 225 crore) from investors such as HDFC, Goldman Sachs and Baring Private Equity. Today it has a consortium of ~300 community matrimony websites including ChristianMatrimony, MuslimMatrimony, SikhMatrimony, JainMatrimony and so on. The company's IPO in Sep was oversubscribed by 4.41 times. Matrimony.com claims to enjoy a 60% market share in the segment ahead of major competitors Shaadi.com, JeevanSaathi.com and others.

See full article at Money Control

See all posts on Matrimony.com

Summarized by the Courtland Brooks team

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BharatMatrimony’s September Quarter Profit Rises 64%

Posted on November 20, 2017

Matrimonycom logoVCCIRCLE – Nov 17 – Matrimony.com, which owns online match-making firm BharatMatrimony, reported a consolidated net profit of Rs 19.16 crore ($2.9M) for the quarter ended September, up 64% from Rs 11.69 crore a year ago. Consolidated revenue came in at Rs 83.7 crore ($12.9M), 13% higher than Rs 73.61 crore in the same quarter last year, the company said. This is the company's first quarterly result following its IPO two months ago. At Rs 859.30 apiece on the BSE, the Matrimony.com stock is trading below its debut price of Rs 985.

by Manu P. Toms
See full article at VCCircle

See all posts on Matrimony.com

Summarized by the Courtland Brooks team

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Matrimony.com Expands Its Marriage Service Into More Cities

Posted on October 18, 2017

Matrimony mandapamsTIMES OF INDIA – Oct 16 – Matrimony.com announced that its marriage service 'MatrimonyMandaps' has expanded to three other states in southern India – Telangana, Karnataka and Kerala. Besides the cities serviced earlier – Chennai, Madurai, Coimbatore and Trichy in Tamil Nadu, now Matrimonymandaps.com has its presence in Hyderabad and Secunderabad in Telangana, Kochi in Kerala and Bengaluru in Karanataka, with ~2k mandaps and banquet halls listed on the platform.

by Aparna Desikan
See full article at Times of India

See all posts on Matrimony.com

Summarized by the Courtland Brooks team

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Vlogumentary: Indian Dating And Matrimonials

Posted on October 10, 2017

OPW – Oct 10 – India is changing fast! The tradition of arranged marriages is transitioning to ‘planned marriages’ and dating apps. Earlier this year I traveled to India to capture this snapshot in time and history of the progress of the matrimonial and dating apps industry there. I talked with the CEOs of Matrimony, Shaadi and Woo, and interviewed several diverse and fascinating users. This ‘vlogumentary’ covers my journey in Delhi, Chennai and Mumbai. So grab a cup of coffee, sit back, and let me take you to India.

See all posts on Matrimony.com
See all posts on Shaadi
See all posts on Woo

Post by Mark Brooks @ Courtland Brooks

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Matrimony.com IPO On Last Day Subscribed 4.4 Times

Posted on September 14, 2017

CoinsFINANCIAL EXPRESS – Sep 12 – The IPO of Matrimony.com was subscribed by 4.4 times on the last day of the issue, with investors bidding for 1.23 crore shares of the 28.11 lakh shares on offer.

See full article at Financial Express

See all posts on Matrimony.com

This post also appear on InternetDatingInvestments.

Summarized by the Courtland Brooks team

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