Category: Matter

Laura Matter Expands Swiss Dating App noii to LA With Matter Acquisition

Posted on September 20, 2023

Noii Matter logosNOII TIKTOK – Laura Matter, a 24-year-old entrepreneur from Switzerland, has acquired Matter, a LA-based dating app. This strategic acquisition allows noii, a video-first dating app co-founded by Matter, to integrate Matter's audio-first features and benefit from its AI expertise. Matter, which gained significant traction since its 2020 launch in LA, will now be part of noii's global offering. Interestingly, Laura Matter shares her surname with the brand she acquired, a serendipitous coincidence that adds a touch of whimsy to this business move.

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Matter, a New Audio-First Dating App

Posted on December 3, 2021

Matter iconDAILY TROJAN – Dressed in red jumpsuits and mesh masks resembling the costumes in Netflix's series "Squid Game," promoters handed out brown business cards with a QR code to "USC Date Game," by Matter. Students went on audio blind dates only open to other students at their university. Matter was created by USC alumnus Monji Batmunkh. Matter was originally intended as a "clubhouse" focused on networking and friendships based on their shared interests. Batmunkh pivoted to dating. Users immediately talk after "liking" each other on the app by recording 10-second audio introductions. Profile pics gradually unblur. Following the reveal, users have the option to send a like or not.

by Grace Galante
See full article at Daily Trojan

Mark Brooks: Audio is played a backseat role in dating for too long. Using audio is a simple way to move beyond looks-based swiping and let people discover their fellow humans. We are so much more than our looks. But looks entirely bias users, and create an unsustainable economic imbalance in dating apps.