CLICK2HOUSTON – The UK-based Muslim dating app, Muzz, has expanded its reach to Houston, capturing attention with witty billboards like "200,000 Muslims in Houston … and ya'll are still single?" Muzz, launched in 2015, has become a leading Muslim marriage app with ~10M users. Julia Cardenas, a Houston local and Muzz's marketing specialist, helped tailor the campaign to resonate with the city's culture. Despite concerns about mixing humor with religion, Muzz maintains its Islamic principles while fostering a sense of community. The app also organizes popular social and matchmaking events across the U.S.
Category: Muzz
Dating Apps’ Hidden Money-Making Strategies, Explained
WALL STREET JOURNAL – The $5B dating app industry is largely dominated by Match Group. But downloads across the industry are falling. Here’s how some apps are shifting to stay competitive, with features that go beyond just dating. Video featuring Mark Brooks, CEO of Courtland Brooks; Shahzad Younas, CEO of Muzz; George Arison, CEO of Grindr; and Whitney Wolfe Herd, Founder of Bumble.
See the top news on Bumble
See the top news on Grindr
See the top news on Muzz
Dating App Muzz Is Launching Social Network Muzz Social
YOUTUBE – Muzz has launched Muzz Social, a social media platform made by Muslims for Muslims. Features include anonymous posting for sensitive topics, women-only and men-only groups, and a safe space representing Muslim values. The platform encourages freedom of speech on important topics within the Muslim community, with a 24-hour support team ensuring a respectful and halal experience.
Transport for London Bans Muzz.com’s Latest Tube Ads
DAILYMAIL.CO.UK – Muzz.com, a dating site for Muslims, accused Transport for London (TfL) of censorship after their ad campaign, claiming "social media is killing Muslims," was rejected for the Tube and buses. TfL expressed concerns that the campaign could lead to vandalism and offense to the public. Muzz.com, founded in London in 2015, aims to help Muslims find friends, partners, and marriage. A survey by the company revealed that 89% of users feel Muslims are misrepresented on social media, and 84% encounter Islamophobic content. Muzz.com has launched Muzz Social, a safe space for Muslims to connect online. TfL stated they are supportive of the campaign's message but worried about the strapline's ambiguity and potential vandalism. They offered to work with Muzz to agree on an alternative version of the campaign.
Muzz Launches Muzz Social, a Social Network for Muslims
LINKEDIN – Muzz Social launches as a dedicated social network for Muslims, addressing issues like shadow banning and content restrictions on mainstream platforms. It offers group-based interactions, women-only groups, and anonymous posting to ensure a safe and relevant environment. Initially available in the UK, US, CA, AU, it saw significant engagement on its first day. Global expansion is planned for 2024, with features like custom groups and private chats.
Muzz Has Reached 10 Million Member Milestone
LINKEDIN – Muzz recently celebrated reaching 10M members, a significant milestone for the first Muslim-centric dating app The journey included rejecting a $39M acquisition offer, enduring lawsuits, raising $9M from investors, and making substantial charitable donations exceeding $1.2M. Despite opportunities for grand celebrations, the team opted for a simple cake with sparklers, reflecting their lean approach.
Muzz’s Ad Campaign Amuses Internet in Pakistan
MONEYCONTROL – Muzz, a UK-based dating app popular in Pakistan, has launched a campaign that humorously challenges traditional cousin marriages. The ad, with its bold message "Leave cousins, find someone else," has become a viral sensation in Pakistan, effectively resonating with local cultural norms and societal complexities. This approach showcases a successful example of localized marketing, addressing specific cultural practices in a region where the app is popular.
Muzz Singles Events Coming to US & Canada in December
LINKEDIN – Muzz, a UK-based dating app for Muslims, is set to host singles speed dating events in the United States and Canada next month, coinciding with major events like RIS in Toronto and MAS-ICNA in Chicago. Each event is expected to attract over 300 singles, maintaining a gender-balanced atmosphere.
Key dates are:
- Toronto: December 23rd Washington D.C.: December 26th
- Chicago: December 30th
Match Group Dismisses Patent Infringement Case Against Muzz Limited
OPW – Match Group has recently dropped its patent infringement lawsuit against Muslim dating app Muzz. Match Group filed a lawsuit against Muzz on March 23, 2023, in Texas, USA. In its complaint, Match Group alleged that Muzz infringed on its U.S. Patent No. 11,513,666. After discussions between the two companies, Muzz made changes to its app's functionality, which led Match Group to drop the case, stating it no longer believes Muzz's app infringes on its patent. Muzz responded by asserting that the lawsuit should not have been filed in the first place and hinted that Match Group's patent might be invalid. The dismissal of the lawsuit allows Muzz to continue operations without legal uncertainties.
Muzz Takes Its Matchmaking on the Road
NEW YORK TIMES – ~250 Muslims have gathered at a halal Italian restaurant in Brooklyn for a singles dating event hosted by Muzz, a London-based Muslim dating app with 8M users worldwide. The event provided an environment for young Muslims to meet potential partners while respecting their faith, culture, traditions, and family values. Attendees received color-coded stickers to facilitate introductions, with the ultimate goal of helping them "meet the one." Muzz, founded in 2011, claims to have facilitated marriages for 400K couples. The company has hosted similar events in other North American cities, including Toronto, Jersey City, New York, and Baltimore, as well as in London and Dubai.
