DAILYMAIL.CO.UK – Muzz.com, a dating site for Muslims, accused Transport for London (TfL) of censorship after their ad campaign, claiming "social media is killing Muslims," was rejected for the Tube and buses. TfL expressed concerns that the campaign could lead to vandalism and offense to the public. Muzz.com, founded in London in 2015, aims to help Muslims find friends, partners, and marriage. A survey by the company revealed that 89% of users feel Muslims are misrepresented on social media, and 84% encounter Islamophobic content. Muzz.com has launched Muzz Social, a safe space for Muslims to connect online. TfL stated they are supportive of the campaign's message but worried about the strapline's ambiguity and potential vandalism. They offered to work with Muzz to agree on an alternative version of the campaign.
Category: Muzz
Muzz Launches Muzz Social, a Social Network for Muslims
LINKEDIN – Muzz Social launches as a dedicated social network for Muslims, addressing issues like shadow banning and content restrictions on mainstream platforms. It offers group-based interactions, women-only groups, and anonymous posting to ensure a safe and relevant environment. Initially available in the UK, US, CA, AU, it saw significant engagement on its first day. Global expansion is planned for 2024, with features like custom groups and private chats.
Muzz Has Reached 10 Million Member Milestone
LINKEDIN – Muzz recently celebrated reaching 10M members, a significant milestone for the first Muslim-centric dating app The journey included rejecting a $39M acquisition offer, enduring lawsuits, raising $9M from investors, and making substantial charitable donations exceeding $1.2M. Despite opportunities for grand celebrations, the team opted for a simple cake with sparklers, reflecting their lean approach.
Muzz’s Ad Campaign Amuses Internet in Pakistan
MONEYCONTROL – Muzz, a UK-based dating app popular in Pakistan, has launched a campaign that humorously challenges traditional cousin marriages. The ad, with its bold message "Leave cousins, find someone else," has become a viral sensation in Pakistan, effectively resonating with local cultural norms and societal complexities. This approach showcases a successful example of localized marketing, addressing specific cultural practices in a region where the app is popular.
Muzz Singles Events Coming to US & Canada in December
LINKEDIN – Muzz, a UK-based dating app for Muslims, is set to host singles speed dating events in the United States and Canada next month, coinciding with major events like RIS in Toronto and MAS-ICNA in Chicago. Each event is expected to attract over 300 singles, maintaining a gender-balanced atmosphere.
Key dates are:
- Toronto: December 23rd Washington D.C.: December 26th
- Chicago: December 30th
Match Group Dismisses Patent Infringement Case Against Muzz Limited
OPW – Match Group has recently dropped its patent infringement lawsuit against Muslim dating app Muzz. Match Group filed a lawsuit against Muzz on March 23, 2023, in Texas, USA. In its complaint, Match Group alleged that Muzz infringed on its U.S. Patent No. 11,513,666. After discussions between the two companies, Muzz made changes to its app's functionality, which led Match Group to drop the case, stating it no longer believes Muzz's app infringes on its patent. Muzz responded by asserting that the lawsuit should not have been filed in the first place and hinted that Match Group's patent might be invalid. The dismissal of the lawsuit allows Muzz to continue operations without legal uncertainties.
Muzz Takes Its Matchmaking on the Road
NEW YORK TIMES – ~250 Muslims have gathered at a halal Italian restaurant in Brooklyn for a singles dating event hosted by Muzz, a London-based Muslim dating app with 8M users worldwide. The event provided an environment for young Muslims to meet potential partners while respecting their faith, culture, traditions, and family values. Attendees received color-coded stickers to facilitate introductions, with the ultimate goal of helping them "meet the one." Muzz, founded in 2011, claims to have facilitated marriages for 400K couples. The company has hosted similar events in other North American cities, including Toronto, Jersey City, New York, and Baltimore, as well as in London and Dubai.
1000 Single Muslims Gather for Muslim Speed Dating Event
MUZZ – 1K single Muslims came together for a speed dating event celebrating the launch of Muzz's Muslim Speed Dating feature.
Muzz Loses Appeal Against Match Group
BBC.COM – The Court of Appeal upheld a June 2022 ruling that the average consumer would have thought Muzmatch – now Muzz – was part of Match Group, which also owns Tinder. Muzz has criticised the ruling, calling the legal action "deeply worrying for other start-ups in the dating sector". Muzz launched in the UK in 2015 as Muzmatch, a dating app specifically for Muslims. Match Group has attempted to purchase the business on four separate occasions, including making an offer of £28M ($35M), which was turned down.
Underdog Muzz Stands Defiant Against Match Group’s Intimidation Tactics in Trademark Dispute
ARABIAN BUSINESS – Muzz, the world's largest Muslim dating app, has accused Match Group of aggressive intimidation tactics following a lengthy legal battle. Muzz recently lost its trademark in a UK appeal and was forced to change its name. Match Group is accused of using this power to intimidate other players, especially those with fewer resources for legal defense. Despite settling in the US and rebranding from muzmatch to Muzz, the UK appeal failed. Muzz has now urged the Federal Trade Commission to investigate Match Group's anti-competitive behavior. Match Group had reportedly attempted to acquire Muzz four times and subsequently filed a complaint when they didn't get the acquisition. Muzz views these actions as a calculated attempt by Match Group to maintain its dominance by litigating smaller competitors. The legal battle has been draining for Muzz, both personally and professionally, with costs approaching $2M.
