THE DRUM – Sep 16 – The ad shows seven wingmen and women pitching their single friends to potential daters. Television personality and founder of MySingleFriend, Sarah Beeny, said: “Nobody has ever ‘advertised’ a single friend on television before.
Category: Mysinglefriend
UK Dating Sites Found Body To Clean Up Industry
MARKETING WEEK – Sep 9 – UK's leading dating sites including eHarmony, Guardian Soulmates, Match.com, MySingleFriend, Dating Factory, Lovestruck, FreeDating, are founding members of the Online Dating Association (ODA), a new industry initiative. Members of the ODA will sign up to a code of conduct which insists that members are transparent with consumers over pricing models, whether they are billed on a repeated basis, data privacy, and the authenticity of dating profiles on its site.
MySingleFriend.com Launches Singles Events
DAILY MAIL – Aug 22 – MySingleFriend.com, UK dating site where singles are recommended to potential love interests by friends, has launched a series of dating events (Date MySingleFriend) where singletons can bring a trusted wingman or woman along for an evening of dating and match making. Wingmen/women are responsible for filling out scorecards and taking note of good matches, leaving singletons more time to enjoy their dates.
by Bianca London
See full article at Daily Mail
Top Dating Sites In UK
METRO.CO.UK – June 18 -
- MySingleFriend
– £13.17 a month - Plenty Of Fish
– Free - Guardian Soulmates
– £16 a month - Lovestruck
– £16 a month - Doing Something
– £10 a month - eHarmony
– £9.95 a month
The 20 Most Useful Dating Websites
TELEGRAPH.CO.UK – May 10 - Online dating is now one of the most popular ways to meet a new partner and there are ~1400 sites in the UK alone.
- Match.com
- MySingleFriend
- eHarmony
- Friend Finder
- JDate
- Gay.com
- Christian Connection – the largest, and longest established subscriber based UK Christian dating site.
- Muddy Matches – For Single Farmers, Rural Singles, Equestrian Singles and Country Friends could be the place for you.
- Zoosk
- Telegraph Dating
- Lovestruck.com – for dates in your lunch hour.
- Parship
- Shaadi.com
- Saga Connections – for people over 50.
- Dating Vegetarian
- Dating Direct
- Flirtbox
- Love Arts – for singles who love arts
- Dating For Parents
- Green Singles
MySingleFriend Lets Users Create TV Ad For Single Friends
RADIOTIMES – Mar 12 – MySingleFriend lets friends try and pair off their friends on national TV. Users are encouraged to create and advert for their single friends. The person with the best sales pitch for their friend will be given a shot to do it on TV.
Online Dating Sites Couple-up To Safeguard Industry Reputation
MARKETING WEEK – Jan 30 – eHarmony, Match.com and MySingleFriend are holding preliminary talks to establish a code of conduct to distance themselves from less reputable operators in the sector. Also involved in the process are Lovestruck and Christian Connection, other online dating brands are also in discussions but have declined to be publicly associated with the talks at present. It is also understood the long-established Association of British Introduction Agencies (ABIA) is also involved in the talks. The ABIA itself has proposed a code of practice for online introduction service providers, which is scheduled to come into effect this year.
by Ronan Shields
See full article at Marketing Week
See all posts on eHarmony See all posts on Lovestruck
See all posts on Match.com See all posts on Christian Connection
See all posts on MySingleFriend
79% Of Girls Make The First Move Online
PRESS RELEASE – Jan 10 – New study of MySingleFriend's users reveals that 79% of girls are happy to make the first move online but 71% will leave boys hanging before returning texts. Only 29% of girls are happy to reply to dates texts immediately. 65% admitted to trying to get more information about a potential date by looking them up on Facebook before going on a date. MySingleFriend was created by TV presenter Sarah Beeny in 2005 and now has over 200,000 users in the UK. The site has also recently launched in Ireland at www.mysinglefriend.ie.
Love In The 21st Century
HERALD SCOTLAND – Feb 12 - With the online dating industry predicted to be worth £150M annually in the UK by 2014, it is big business. Eight years ago TV presenter Sarah Beeny set up the site Mysinglefriend.com, where singles are "recommended" to potential love interests by friends. It has now ~1M users and has recently launched in Ireland. Ottokar Rosenberger, UK manager at eHarmony.co.uk, said changes in society such as moving around more and not necessarily having strong social or family networks had helped contribute to the popularity of internet dating.
by Judith Duffy
See full article at Herald Scotland
Sarah Beeny’s Dating Website Seeks Suitors
INDEPENDENT.CO.UK – Aug 28 – MySingleFriend, an online dating website founded by the television presenter Sarah Beeny, has been put up for sale for up to £15M. First-round bids of between £10M and £15M were submitted earlier this month, primarily by rival online dating businesses, but some private equity firms are also interested. The site is unique in that subscribers must nominate a friend who will write a description of them – which, unlike other dating sites, means that a user's profile features both their own words and those of their friend. My Single Friend attracts 9K new singles a month from across the UK. It is on track to make underlying profits of about £1.5M this year.