AKTIEN CHECK – Aug 11 – German online dating site Neu.de conducted a study of 2,017 singles aged 18 to 64 years and found mobile dating has changed the dating behavior of singles. The June 2014 study found that one third of Neu.de users now access the site via mobile devices; mobile dating is perceived as non-binding, with only 40% of singles looking for long-term relationships; one fifth of all singles are using their mobile devices to flirt while at work; and singles are growing impatient, with 96 % expecting a response from potential dates within 24 hours, and more than one third wanting a reply within an hour.
Category: Neu.de
Match.com Acquires FriendScout24
WUV.DE – July 17 – Match.com, which operates in Germany under Neu.de, has bought FriendScout24 from Scout24 Holding. The investment firm Hellman & Friedman, which is the majority owner of Scout24, wants to focus primarily on their real estate brand ImmoScout24. In November last year, Hellman & Friedman took over 70% of the shares of Scout24 Holding from Deutsche Telekom for 1.5B Eur.
by Leif Pelikan
See full article at WUV.de
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SPIN Kodex Certifies Safe Dating Sites
W&V – Feb 10 – The Federal Association of the Digital Economy (BVDW) has agreed on rules for dating sites. The "SPIN Kodex" defines clear rules related to cancellations policy, recurring payments and privacy issues. The first companies that have been certified are FriendScout24, Neu.de, eDarling.de, Shopaman.de, secret.de and partner.de. Companies wishing to submit to the SPIN Kodex have to go through an extensive auditing with numerous documentation requirements. This process has to be completed again in two years.
by Annette Mattgey
See full article at W&V
Top 4 German Dating Sites Agreed To Follow A Code To Protect It’s Customers
PRESS RELEASE – May 10 – eDarling, FriendScout24, Neu.de and Parship voluntarily committed to comply with rules (SPIN Kodex) that Federal Association of the Digital Economy (BVDW) put together to protect their customers. The "SPIN Kodex" defines clear rules related to cancellations policy, recurring payments and privacy issues. All parties must take all necessary measures to prevent fraudulent or criminal misuse of their platforms by third parties.
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Neu.de And Match.com Partner
OPEN PR – Feb 10 – Match.com partners with German dating site Neu.de. Neu.de, which is the most popular German dating site in 2009 (according to MetrixLab, Europe's largest online research agency), belongs to Meetic group since 2008. Starting Feb 9th, Match.com in Germany will be powered by Neu.de. Match.com European member base will merge with Neu.de. FULL ARTICLE @ OPEN PR
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Meetic: 2009 Target: 20-25% EBITDA Margin
PR NEWSWIRE — Jan 5 — Meetic will focus on profitability in 2009. Meetic allocated ~15m Euros exceptional ad expenditure in 2008, mainly for offline branding to increase the profile DatingDirect, Neu.de and the matchmaking service MeeticAffinity. The Group is confident that it will gain a significant share of the European matchmaking market in 2009 and generate EBITDA margin of 20% to 25%. In '08 the Group disposed of its Chinese operations (eFriendsNet, Yeeyoo). Investments in Latin America, which are currently marginal, will be maintained.
The full article was originally published at MSN Money, but is no longer available.
Mark Brooks: Search and communication features are not enough for paid dating services now. You need to differentiate by improving and branding your 'matchmaking' technologies. That's how you can differentiate and charge a premium. Create a black box with magical matchmaking services. Find a camera friendly spokesperson.
Meetic Plans To Double Earnings
BLOOMBERG — May 14 — Meetic, Europe's biggest Internet dating service, plans to double earnings in four years by charging more of its Web-site users and expanding in Germany and the U.K. Meetic, which bought DatingDirect in the U.K. and Neu.de in Germany in the past two years, may make "smaller, targeted'' purchases in Nordic countries such as Sweden or Denmark. Meetic's earnings jumped 52% to 26.5m euros ($41m) in 2007. Meetic is adding two new Web sites, one catering to women, one to young people.
The full article was originally published at Bloomberg, but is no longer available.
Meetic Buys Neu
REUTERS — Nov 29 — Meetic buyS Germany's Neu.de matchmaking site with 26,000 subscribers for 25 million euros ($36.83 million) in cash. Meetic would merge its existing Meetic.de site under Neu.de. FULL ARTICLE @ REUTERS