STARTUPTICKER.CH – noii has launched in Germany, starting with its first event in Stuttgart, followed by expansion to Munich and Cologne. Originally launched as a video speed dating platform in 2022, noii shifted fully to offline dating events in 2025 after strong demand for real-life interactions. The model is already working in Switzerland, where noii hosts up to 15 events per month across six cities with ~2K participants.
LINKEDIN – Laura Matter and her team are shutting down their video speed dating app Noii and shifting focus to offline events. After four years of building an alternative to Tinder with hundreds of users each night, they’ve concluded the market can’t support another dating app. While the product worked and people used it, it wasn’t enough. They’re now betting on in-person events instead, where demand is stronger and competition less intense.
Summarized by the Courtland Brooks team
SRF – Laura Matter, who has never dated using apps, co-founded a dating app called "Noii," which emphasizes real-life connections. Unlike traditional platforms like Tinder and Bumble, Noii offers video dates and offline events such as speed dating on a ski lift or a train. The idea was born during the COVID-19 pandemic when Matter observed the superficiality of current dating culture. Along with Vladislav Lisavcov and Thomas Kuschel, she launched Noii in 2022.
LINKEDIN – Noii is launching a crowdinvesting campaign, offering an opportunity to become a shareholder in this Swiss dating startup. Interested individuals can explore investment potential and register for an exclusive pre-sale with OOMNIUM AG.
This post also appears on InternetDatingInvestments.com
NOII TIKTOK – Laura Matter, a 24-year-old entrepreneur from Switzerland, has acquired Matter, a LA-based dating app. This strategic acquisition allows noii, a video-first dating app co-founded by Matter, to integrate Matter's audio-first features and benefit from its AI expertise. Matter, which gained significant traction since its 2020 launch in LA, will now be part of noii's global offering. Interestingly, Laura Matter shares her surname with the brand she acquired, a serendipitous coincidence that adds a touch of whimsy to this business move.
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This post also appears on InternetDatingInvestments.com
SCHWEIZER ILLUSTRIERTE – 23-year-old Laura Matter quit her job in 2022 to start a dating platform named noii.ch, which organizes speed dating events via video chats and offline real-world events. The platform, which has 12,000 registered users, provides a venue for genuine interaction amongst singles. While the startup is currently operating at a loss, Matter is confident in their business plan, and so far, her platform has successfully matched over 60 couples.
NAU.CH – Swiss start-up noii offers video speed dating instead of swiping and chatting. The platform allows users to meet seven singles for six minutes each, giving them a more authentic impression through voice, facial expressions, and gestures. The goal is to get singles into real life as quickly as possible, with almost 80% of matches resulting in a real-life date. Noii also organizes offline dating events. The start-up was presented on the television show "Lion's Cave," but the promised million-dollar deal fell through. However, the founders continue to pursue their vision of a better dating world.
