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Category: Omiai

Marriage-Centered Dating Apps Rise in Japan

Posted on December 7, 2023

TappleSAVVY TOKYO – In Japan, specific dating apps are tailored for those seeking serious, marriage-centered relationships. Key apps include Zexy Enmusubi, with a user base mainly in their late 20s to early 30s; Tapple, in business for ~8 years; With, known for its psychological tests; Omiai, the second-largest in this niche with 44% of users seeking marriage; and Pairs, the largest with a 20M strong user base, catering to mid-20s to late 30s individuals. Traditional matchmaking services like En-Konkatsu Agent and IBJ also exist. These platforms differ from casual dating apps by emphasizing serious relationships leading to marriage, with strict user screening and compatibility measures. Users need proficiency in Japanese and usually have to meet specific age, residency, and financial requirements.

by Hilary Keyes
See full article at Savvy Tokyo

See the top news on Omiai                           See the top news on Tapple
See the top news on IBJ                               See the top news on Pairs

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The Dating App Revolution Has Hit Japan

Posted on February 14, 2023

Dating in japanJAPAN TIMES – In a recent survey of 20- to 40-year-olds in Japan, 80% of unmarried men and women said they wanted a relationship. But a majority of that number, 55%, said they were moderately or very passive in their approach to dating. In addition to internationally known apps such as Tinder and Bumble, popular Japanese dating apps include Omiai, Pairs, Tapple and YYC (in order from least to most casual). Despite their popularity, users still report complaints about the dating app method in Japan. Men lament getting regularly stood up, and women describe a frequent expectation of sex on the first date that can sometimes turn aggressive. Both men and women have also complained about ghosting. "72% of Tinder members say they want to meet someone who understands exactly what they're looking for," says Kyo Cho, the country manager at Tinder Japan. To address that, Tinder recently introduced a "Relationship Goals" tab for user profiles that lets them display what they're looking for, with the options of "long-term partner," "long-term, open to short," "short-term, open to long," etc.

by Eric Margolis
See full article at Japan Times

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1.7M Users’ Data Likely Leaked From Japan Dating App Operator

Posted on May 24, 2021

Omiai logoJAPAN TIMES – May 22 – Japanese dating app operator Net Marketing said personal data of 1.71M users, including names and photos, was likely leaked due to unauthorized access to its server. The operator of the Omiai dating app said data collected between January 2018 and last month might have been stolen. The data included addresses and dates of birth from identification, including passports, drivers' licenses and health insurance cards, provided to the company. As of last September, the company had ~5M subscribers.

See full article at Japan Times

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