FORBES – DOWN Dating App founder Colin Hodge highlights Gen Z's preferences for quick, curated digital interactions and privacy. The app responded to these needs by improving its user experience and privacy measures, significantly increasing Gen Z engagement. Gen Z grew up connected online, and its members are accustomed to quickly processing huge amounts of information to find what they want. They want to get the information really quickly. "In the next five years, I suspect we'll see more and more pieces of dating apps automated," he says. "Imagine a profile almost entirely built using your content from other media, automatically selecting the most appealing photos, videos, even your bio." Concurrently, Gen Z's penchant for privacy While encouraging a private, safe environment, DOWN aims for a multi-platform verification standard, boosting user confidence.
Category: Outlets – Forbes
High There App Revamped as Social Network for Cannabis Enthusiasts, No Longer Just a Dating App
FORBES – Kaya Now has launched an updated version of its High There app, which aims to create a safe, moderated, digital cannabis-friendly community for users. The revamped app includes industry-led content, a live chat feature, a Global Stories feature for users to share their experiences, and a tailored feed algorithm for customized content. High There has shifted from a 'connection model' to a 'follow model', moving away from its original dating-focused concept to create a social network for cannabis enthusiasts.
How AI Is Revolutionizing Online Dating
FORBES – Igor Khalatian is the Founder & CEO of iris Dating, providing users an individualized online dating experience through AI technology. With the rise of AI, we are beginning to see the benefits of machine learning, natural language processing and computer vision in a wide range of industries, including online dating.
AI could impact online dating by:
- Offering More Accurate And Personalized Matchmaking
- Authenticating User Profiles
- Sparking Conversation
- Facilitating Conversation
Whitney Wolfe Herd: How I Built a Tech Company With Women in Control
FORBES INDIA – On International Women's Day 2023, Whitney Wolfe Herd, founder and CEO of Bumble, shares career advice aligned with the theme of DigitAll: Innovation and Technology for Gender Equality. She advises turning challenges into fuel, knowing your weaknesses, and hiring for them, throwing old rules out the window, not glorifying the grind, and embracing kindness as power. Her mission with Bumble has always been to make the Internet a better place for women, and she believes that her work offers entrepreneurs a blueprint for how to succeed in a saturated field.
Dateability’s New Dating App Helps Disabled And Chronically Ill Find Love
FORBES – Dateability was launched across North America last year by sisters Jacqueline and Alexa Child. On Dateability users don't need to disclose their medical condition; instead, they add descriptions like mobility aid or food allergy. In the near future, the sisters hope to launch the app in Australia and Europe.
AI ChatGPT Steaming up Dating Apps
FORBES – ChatGPT sprung into the public consciousness in Nov when it was released by the AI research firm OpenAI. ChatGPT is considered a generative AI app because it takes some text from a user as input and then generates an output consisting of an essay. All you need to do is enter a prompt and the AI app will generate for you an essay that attempts to respond to your prompt. The composed text will seem like the human hand and mind wrote the essay. There are numerous concerns about generative AI. Humans can readily take credit for a generative AI-produced essay, despite not having composed it themselves. Here are my nine key approaches for applying generative AI to dating
- Creating a dating profile
- Critiquing existing dating profile
- Assessing dating prospects
- Choosing dating match
- Crafting opening lines
- Composing replies
- Dating advisement or coaching
- Ego booster
Meet the Female Dating Business Founders Helping People Find Love
FORBES – Barbie Adler took her experience as a successful executive recruiter, helping executive talent find jobs at Fortune 500 companies, and applied the same methodology to launch the executive matchmaking firm Selective Search, which works with some of the top athletes, celebrities, and business executives across North America. Selective Search matched up ~4K couples, leading to 2K marriages and hundreds of families started. A third (34%) of clients met their match on the very first introduction, and Adler herself found love through her firm. Having grown up on a farm, sisters Lucy Reeves and Emma Royall were all too familiar with the challenges of meeting people in a rural setting. In 2006, they started Muddy Matches, a dating platform for people living in the country and looking for a like-minded match. Muddy Matches now has 330K active members and attracts 5K new monthly registrations.
by Alison Coleman
See full article at Forbes
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Match Group Stock Gained 1% in One Week
Features Dating Apps Can Implement to Help Boost Engagement
FORBES – In 2021, the dating app market posted up $5.61B in revenue. The user base is consistently expanding, but this means that dating apps should work to stay ahead of the competition by implementing value-adding features that will give their app a sustainable boost in user engagement.
- Group Chats – A OnePulse survey conducted for the Wall Street Journal found that 27% of surveyed users also logged into dating apps to make friends because they were lonely during lockdown.
- Quizzes – According to Buzzsumo research, the average quiz is shared 1,900 times on social media.
- Maximum Inclusivity – Apps should avoid encouraging users to filter out potential matches based on superficial criteria.
- Gamification
- Avatars
Barry Diller Sold All His Match Group Shares for $1.9B
FORBES – Barry Diller, the founder and chairman of IAC, has cut ties to Match Group. He sold off his entire stake in Match Group for $1.9B throughout 2021. Diller's net worth is $4B after the sale, Forbes estimates. He continues to hold stakes in a handful of other public companies including IAC, Expedia, Vimeo and Coca Cola.