INFORMATION WEEK – Oct 17 – With Rackspace managed cloud hosting services, Shaadi.com has scaled to 30M users and is able to handle over 200M page views per month and over 10K registrations daily.
by Prerna Sharma
The full article was originally published at Information Week, but is no longer available.
INFORMATION WEEK — Feb 14 — Engage.com is two-years-old and has a pretty impressive lineup of executives, including co-founder and CEO Suneet Wadhwa, who came from Snapfish, and experts such as former Psychology Today Editor in Chief, Robert Epstein, and former Match.com maven Trish McDermott. Engage released a research entitled "The State of The Date." Most singles (68%) are interested in falling in love and getting married in the next five years. Only a few singles (12%) think bad romantic news should first be delivered electronically. McDermott said that Engage.com is now looking at ways of incorporating more Web 2.0 elements. The Series A funding from The Founders Fund, RevolutionVentures, First Round Capital, and Advanced Technology Ventures is expected to help.
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INFORMATION WEEK — June 15 — eHarmony has started using TeaLeaf’s Web monitoring software in an effort to improve the customer experience. eHarmony uses TeaLeaf to detect reliability and access problems, and the product team has begun using it to watch how people navigate the site to better tweak offerings. eHarmony saw that it was losing some potential customers during the four-step checkout process to purchasing a subscription, so it shortened it. The marketing team has started using TeaLeaf to determine the success of campaigns, and customer care reps can peruse specific user sessions to get to the bottom of a customer complaint.
INFORMATION WEEK — Feb — Yahoo's chief data officer Fayyad knows if you're about to buy a new car. "When you're on the Yahoo network you're telling a lot more about yourself and your intent…I can turn that into a very powerful ad-matching machine…in many cases, much more powerful than search." Yahoo; $5.26 billion in revenue last year, 47% more than 2004. Google; $6.1 billion in 2005, a 92% increase. Between November 2004 and November 2005, Yahoo went from handling 32% of Internet searches to 29.5%, according to comScore Media Metrix. Google's market capitalization stood at $106 billion earlier this month, more than double Yahoo's market cap of roughly $46 billion. Yahoo is more diversified than Google, with 12% of its revenue coming from user fees. Yahoo has more unique users and they spend 10 times as much time on Yahoo. "If I get 10% more usage from the average consumer, I have suddenly created 10% more inventory for my ads," Fayyad says. Yahoo accomplished something like that last year when it made an effort to improve user retention with Yahoo Mail.
Mark Brooks: Yahoo Personals, complete with premier profiling, is a goldmine for contextual advertising.
The full article was originally published at Information Week, but is no longer available.