REUTERS – MFE-MediaForEurope, owned by Italy’s Berlusconi family, has taken tighter control of the German TV group ProSiebenSat.1 after buying more than 75% of its shares in a €1.8B deal. MFE has now made Marco Giordani, a longtime top executive and close aide to Pier Silvio Berlusconi, the new CEO of ProSiebenSat.1. He will also keep his job as CFO at MFE for now. The goal is to turn the company around by focusing on its main TV business and selling off side ventures, such as e-commerce and dating platforms, to reduce debt. The current CEO Bert Habets, CFO Martin Mildner, and COO Markus Breitenecker are all leaving, and Bob Rajan will temporarily take over as CFO. MFE wants to build a strong European TV group that can better compete with big streaming services like Netflix and YouTube.
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