Category: PlanetOut
TrueDater Adds MySpace and eHarmony
BUSINESS WIRE — Feb. 8, 2006–TrueDater added MySpace, eHarmony, HotorNot, PlanetOut, and BlackSingles. Last year Truedater was featured on Wired.com, Time Magazine, Newsweek and NBC's The Today Show. It's free, anonymous and is supported by ads and sign-ups for dating sites. A majority of TrueDater members are women. The site encourages members to review those who are "TrueDaters" as well as those who exaggerate or mislead. Nearly half the reviews on the site are positive endorsements.
Mark Brooks: Greatboyfriends and Greatgirlfriends are alternative spins on this idea.
PlanetOut Acquires ‘Advocate’ and ‘Out’ Magazines
MARKETING VOX — Nov 11 — The nation's two largest gay-oriented media companies will combine when PlanetOut acquires LPI Media for $24 million in cash. LPI publishes the Advocate and Out magazines and two others with a combined circulation of 8.2 million. The deal will offer advertisers "the massive online reach that PlanetOut can deliver with the amazing content and editorial that LPI Media can deliver," said Lowell Selvin, PlanetOut's CEO.
The full article was originally published at Marketing Vox, but is no longer available.
Mark Brooks: Online dating sites are looking for ways to keep user interest. Good quality content is a good strategy. It's worked well for Planetout and Community Connect. Friendfinder utilizes user submitted content for its magazines. Users then bubble up the best content by voting for it.
PlanetOut Acquires ‘Advocate’ and ‘Out’ Magazines
MARKETING VOX — Nov 11 — The nation's two largest gay-oriented media companies will combine when PlanetOut acquires LPI Media for $24 million in cash. LPI publishes the Advocate and Out magazines and two others with a combined circulation of 8.2 million. The deal will offer advertisers "the massive online reach that PlanetOut can deliver with the amazing content and editorial that LPI Media can deliver," said Lowell Selvin, PlanetOut's CEO.
The full article was originally published at Marketing Vox, but is no longer available.
Mark Brooks: Online dating sites are looking for ways to keep user interest. Good quality content is a good strategy. It's worked well for Planetout and Community Connect. Friendfinder utilizes user submitted content for its magazines. Users then bubble up the best content by voting for it.
PlanetOut Initiated with “Buy” Rating
NEWRATINGS — May 19 — A Hambrecht analyst initiated coverage of PlanetOut with a "buy" rating. The 12-month target price is set to $11. PlanetOut has +3.3 million members and is a leader in the lesbian, gay, bisexual and transgender centric market. Revenues and EPS are likely to increase by 75% and 285%, respectively, over the next couple of years, WR Hambrecht adds. FULL ARTICLE @ NEWRATINGS
Mark Brooks: PlanetOut went public in October 2004 raising $41.6 million. The stock went from $10 to $14 and then dipped to $6 and is on the rise again.
PlanetOut On the Record
SAN FRANCISCO CHRONICLE — Jan 23 — Lowell Selvin, CEO of PlanetOut, the Web portal for the lesbian, gay, bisexual and transgender communities, with 3.3 million users, navigated PlanetOut through an IPO in October 2004, netting $41.6 million. The funds will be focused primarily on products, features, technological investments and to expand internationally. This is an under-served market — $600 billion in buying power in the US alone. PlanetOut reaches 3.3 million out of roughly 15 million adult gays and lesbians in the US and 260 million adult gays and lesbians in Europe, Latin America, Asia and North America combined. We're just scratching the surface. FULL ARTICLE @ SFGATE
PlanetOut IPO
THE DEAL–PlanetOut trading sharply higher in its first day as a public company. San Francisco-based, sold 4.65 million shares at $9, raised $41.9 million; rose 15.6% in its debut, closing at $10.40. PlanetOut is a product of the 2001 merger between PlanetOut Corp. and Gay.com parent company OnlinePartners.com Inc. It serves 3.3 million members.
The full article was originally published at The Deal, but is no longer available.
PlanetOut Postpones IPO
San Jose Mercury News / AP, Thurs 12th Aug — PlanetOut postponed it’s IPO due to unfavorable market conditions. "Given the current difficult market for IPO’s, we feel the appropriate value of the company would not be realized," CEO Lowell Selvin said. The SF company hasn’t withdrawn it’s registration but will continue to evaluate the timing of a share sale.