WALL STREET JOURNAL – Daters with swipe fatigue are signing up for singles' nights and speed-meeting events. Attendance at speed-dating events put on by Pre-Dating Speed Dating waned as dating apps took off in the early part of the last decade, says Linda deLucca, the company's co-owner. Many of its competitors shut down. In the past year, however, Ms. deLucca says demand is higher than when the company started in 2001. Pre-Dating operates across 70 cities in the U.S. MyCheekyDate runs speed dating for gay and straight singles in 50 cities in the U.S. and another dozen around the world.
Category: Pre-Dating
Original Founders Re-Acquire Speed Dating Service From Cupid.com
PRESS RELEASE – Oct 14 - Pre-Dating.com, the “speed dating” live events service has been re-acquired by its original founders. Pre-Dating.com was a division of online dating site Cupid.com. “In the first week since taking over, we’ve already enacted new changes such as lower pricing, more customer friendly event cancellation policies and stronger joint venture and cross-promotional arrangements", says Sundrea Ryan, COO for Pre-Dating Speed Dating.
Cupid.com/PreDating World Record Attempt for Largest Simultaneous Speed-Dating
PR WEB — Jan 12 — 125 Cupid.com/PreDating parties are scheduled to be held in more than 100 cities in the US and Canada on Wednesday evening, February 8th. ~4,800 eligible singles will participate in 43,200 6-minute speed dates in one evening. Eric P. Straus, President & CEO of Cupid.com said, "We know that singles want to find someone special with whom to share Valentine’s Day. What better time to attempt a new record for this new social phenomenon?" RELEASE @ PR WEB
Mark Brooks: I guided Cupid's acquisition and integration of Predating.com in 2004. It wasn't easy, but it's a marriage made in heaven for Cupid. Cupid knows radio. Radio loves events. Cupid will eventually be a hot acquisition target. This event marks the completion of the integration. Who else will step up to the mark and consider events, en masse? Events are a double edged sword. Users rave about great events. Mediocre events are not worthwhile. Bad events are poison to your brand. The founder of Predating did an A1 job of systematizing and perfecting the speed dating event format and ticketing, prime for Cupid to acquire and weave into their offerings. A true differentiator.
Dating in the Internet Age
LANSING STATE JOURNAL — Aug 21 — Experts say it time and again: Love is all about communication, and these days communication is all about technology. Folks seeking lasting relationships are tapping on laptops, flipping open cell phones to talk or text and revising the dating game to suit their time-starved lives. "If you don't meet somebody at work or on the way to work at the gas station, you're pretty much out of luck when it comes to romance," said Lisa Daily, author of "Stop Getting Dumped" and "director of love" for Internet dating service Cupid.com and Pre-Dating. She endorses Pre-Dating; "you can meet a lot of people in one night."
Mark Brooks: Online daters can find instant gratification with speed dating events. Click, sign-up, show up, start talking to real people. Hey, what a concept. I hope we'll see more online dating companies adding (fun) events to their offerings in the future. They're the perfect complement…but a pain to systematize and manage.
Cupid.com Acquires #1 Speed Dating Company
NEW YORK, Nov. 23 /PRNewswire/ — Cupid.com, a leading online dating service, today announced its acquisition of PreDating, America's largest speed dating company. PreDating is the leading provider of speed dating events for single professionals in the U.S. and run local events in more than 70 cities around the country. "There's no turn downs and no pressure at these events. We searched for the perfect singles event and PreDating is it!," commented Mark Brooks, Cupid.com's VP Marketing & Business Development.
Mark Brooks: I joined Cupid to make this happen. An industry first. ;-) No other online dating site has integrated singles events into their offerings like this. Match dumped their events division recently. It's far more efficient just to focus on one event format that plays into online dating. Match actually used my club http://www.ace-club.com as part of their inspiration set. Ooops. ACE is very unwieldy. Works fine as a little club. It's a pig to scale.
Pre-Dating Announces Position as World’s Largest Speed Dating Company
Ft. Lauderdale, FL (PRWEB) Sep 16, 2004 — …Pre-Dating has emerged as the leader in speed dating which is widely considered the most popular dating trend in the country. Pre-Dating holds monthly speed dating events in 65 metro markets with 8 Minute Dating in 52 markets, and HurryDate with 37 markets worldwide. PRWEB
