Category: Project Fixup

Dating Apps That Give Women More Power

Posted on February 23, 2015

Project fixup logoSF CHRONICLE – Feb 21 – When designing her new dating app, Bumble, Whitney Wolfe was inspired by the Sadie Hawkins dance, in which women reverse traditional courtship rituals by asking the men to the dance. The app works similarly to Tinder, which Wolfe co-founded. The difference? With Bumble, only the woman is allowed to send the first message after a mutual match is made. The Catch, launched on Valentine’s Day, “gamifies” the selection process with a Q&A from the woman to a handful of candidates. Project Fixup, ensures that the guy actually wants to date, rather than simply chat, with a pay-per-date model that arranges the person, time and place; the two parties only have to “accept” and show up.

by Maghan McDowell
See full article at SF Chronicle

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

Online Dating Hasn’t Killed Matchmakers

Posted on October 23, 2014

Threedayrule logoCHICAGO TRIBUNE – Oct 23 – A matchmaking school is reporting growing enrollment. "People have dating overload – they're on Tinder, Match, OKCupid," said Talia Goldstein, co-founder and CEO of Three Day Rule, Match.com's "white glove" matchmaking partner. "People are getting so confused by all the options that they are looking for someone to help them." Three Day Rule charges $3,5K for three months of personal matchmaking and $5K for a six-month package that includes date coaching, styling and professional photography. Some matchmakers say their clientele is getting younger. Business models among matchmakers vary widely. On the high end, Selective Search, charges $25K. 90% of the clients are men, who are matched with dates who do not pay for the service. On the other end is Project Fixup, a startup that charges $20 per setup.

by Alexia Elejalde-Ruiz
See full article at Chicago Tribune

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

Project Fixup Is A New Digital Matchmaking Service

Posted on July 23, 2014

Project fixup picTECH CRUNCH – July 22 – On Project Fixup, users create a profile and take a simple quiz about their interests, likes and dislikes. The sites then sends the info to an assigned “fixup specialist", who works like a matchmaker. The fixup specialists set users up on a blind date with someone they think they’ll mesh with. They coordinate the date, time and location for the couple to meet. The concept is now launching out of beta and into San Francisco this week. None of the “fixup specialists” are professional matchmakers though. Each matchup costs $20 and comes with a 100% “Awesomeness Guarantee.” That means if a user had a bad experience, he/she gets the money back.

by Sarah Buhr
See full article at Tech Crunch