SEEKING ALPHA – Nov 18 – Momo recently introduced Qianshou Love, a new app designed for lower tier cities. Qianshou Love is available only via app stores owned by Xiaomi, Vivo and Oppo smartphones. This makes sense as these smartphone brands are favorite amongst lower-tier city users due to competitive specs and low price point. Qianshou is more suitable for the latter stage where marriage is the objective. In terms of monetization, Qianshou Love has multiple levers to encourage in-app spending. Every day, 15 free recommendations are sent to the user, after which the user will have to pay for additional matches. VIP service is also available where the user can receive 20 matches per day with 3x more likelihood to connect with a potential match.
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