BUSINESS INSIDER – Indian online dating app QuackQuack surveyed 14K men and women to discover that 12% of daters find true love in dating apps, after a failed relationship. 23% of single parents also found a second shot at love through online dating. According to QuackQuack's founder and CEO, Ravi Mittal, "We currently have ~23M users, and ~12% of these people are divorcees and single parents, all taking a second shot at love. 22% of women above 30 from tier 1 cities mentioned being tired of their singlehood but find traditional dating tough. 13% of single parents prefer online over offline since it gives them a chance to mention their parental status before meeting anyone in person and avoid wasting time with people who are not interested in dating a person with a child.
Category: QuackQuack
QuackQuack CEO Ravi Mittal Honored at Times 40 Under 40
PTI – Ravi Mittal, Founder and CEO of QuackQuack, was honored at the Times 40 Under 40 event held in Bengaluru on March 24, 2023. The event recognized young entrepreneurs, leaders, and change-makers for their significant contributions in their fields. QuackQuack is a popular dating app in India with ~22M registered users. The app focuses on providing users with genuine profiles through a 12-step verification process and robust security measures. Initially targeting tier 1 cities, QuackQuack has expanded to serve tier 2 and 3 cities, where users seek genuine friendships in addition to romantic relationships. The platform has experienced rapid growth in recent years, adding 10M users in the last two years alone.
Bootstrapped Dating App QuackQuack Reports 115% Growth in FY 22-23
ITVOICE – One of India's first homegrown dating platforms, QuackQuack, has beaten all market odds to clock 115% growth for FY 22-23. The company is now heading towards $4 M in annual run rate. QuackQuack's Founder and CEO, Ravi Mittal said: "Being bootstrapped from Day 1 has saved us from the perils of worrying about funding from VCs or any other sources, which allowed us to have an uninterrupted focus on delivering the best product to our users."
Indian Dating Apps Take on International Rivals
AFAQS – Though the end goal is the same – to find a partner, maybe get married, Indian and international dating apps are positioned distinctly. When it comes to advertising and marketing messages, Tinder and Bumble focus on the fine nuances of relationships, such as compatibility and consent. Whereas local dating apps like QuackQuack and Aisle have simpler messaging – focussing on finding a life partner. Aisle takes cheeky digs at Tinder and Bumble in its campaigns that highlight that it is not a 'casual' app at all. Tinder and Bumble tend to focus more on urban audiences. A Tier-II or III audience may not even understand the ads. 70% of QuackQuack's users now come from Tier-II and III cities, and there's an 11% increase in the app's female user base. The company has been around for 12 years now but, thanks to the smartphone boom and cheaper Internet access, it has added 10M users over the last two years alone.
by Aishwarya Ramesh
See full article at AFAQS
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Friendship on Dating Apps in India Is the New Trend to Watch out for
NEWS PATROLLING – Indian dating app QuackQuack analyzed its user data and behavior aiming to understand the place of dating apps in terms of friendship. QuackQuack's data and survey show that among the ~22K downloads per day, more and more people are joining the dating app intending to make friends rather than just dating. 41% of the new QuackQuack users are looking to make new friends, and the majority of these people are from tier 2 cities. The majority of users looking for friends are in the age group of 18 to 22. Among the women users, 54% are looking for friends, compared to 40% of men who are interested in making friends.
Dating App QuackQuack Crosses 16M Users
YOUR STORY – One of India's primary dating apps – QuackQuack announced that it has crossed 16 million registered users. Ravi Mittal, Founder and CEO said, "…we are consistently making efforts towards addressing the requirements of modern-day dating communities."
Dating Apps Revolutionize Romance in India
by Neeta Lal
See full article at Nikkei Asia
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Indian Dating App Sees Spike in Female Users
TNN – Apr 19 – Dating app QuackQuack witnessed a 12% spike in female users in 2020, signifying that more women are comfortable using dating apps now. Female users login to the app 48x times a day whereas male users login 24x. Also, chat statistics are higher for women daters as compared to men. Women chat with 25 users while men chat with 10 users. More women (52%) are also keen to meet people from other cities while 48% of them are fine with dating from their location. Initially, 90.8% women prefer longer text conversations over video calls as they feel uncomfortable to start a conversation directly on a video call.
Indian Dating App QuackQuack Sees Rise in Consumer Base
TIMES OF INDIA – Jan 27 – QuackQuack, a desi dating platform for Indian singles, has said it is seeing a 16% rise in consumer base when compared to the previous year. The dating app touched 11M users in December 2020. There has also been a 10% increase in chats and messages exchanged between users.
Tinder’s Competition In India
EXCHANGE FOR MEDIA – Apr 26 – Taru Kapoor is focusing on establishing Tinder in India. The 97% growth of its active user base in India over three months and 400% increase of app downloads over the last year explains Tinder's strategy to open its first international office in Delhi. Close behind is TrulyMadly; launched in 2014 whose market share is 2.5%. Another homegrown app built in 2014, Woo has 2.5M users. QuackQuack has 1.3M users. Ravi Mittal, founder, QuackQuack says, "Our focus has been more on the casual side of dating." TrulyMadly only considers Tinder as its main competition. Woo's marketing strategy focuses on social media. For QuackQuack, simple banner ads have been effective for driving good ROI till date. TrulyMadly, Woo and Tinder have also invested in events.
by Madhuwanti Saha
See full article at Exchange For Media
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