TECH CRUNCH – Bumble is launching a weekly in-app Netflix-themed question game called "Netflix Nights In" that asks users questions about a popular Netflix show. Users can play against their match to see who can answer all the questions correctly. According to a recent Bumble survey, 78% of users think it's easier to talk to matches when they have similar TV and movie tastes. 72% of the survey respondents said they've talked about TV shows and movies on a date. "Netflix Nights In" will start on January 30 and ends on March 13. The question game is available to Bumble users in the US, Canada, and the UK.
Category: Reporters – Lauren Forristal
Match Group to Offer in-app Tips on Avoiding Scams
TECH CRUNCH – Match Group is introducing in-app messages and email notifications to give users tips on preventing being scammed online throughout January. But Match said it would continue pushing these messages to users periodically. The in-app messages will include tips, common behaviors to watch out for, and suggestions such as ensuring matches have their profile picture verified, video chatting with them before meeting in person, and learning to recognize scammer red flags. In 2021, FTC reported that consumers lost $547M. The average reported loss in the U.S. was $186K in 2022, up from $121K in 2021.
Tinder Launches ‘Relationship Goals’
TECH CRUNCH – Tinder has launched a new "Relationship Goals" feature that allows users to display their dating goals on their profile, whether they're looking for a "long-term partner," "long-term, but open to short-term," "short-term, but open to long," "short-term fun," "new friends," or "still figuring it out." The app will also have new weekly check-in prompts to remind users that they can change their Relationship Goals. When testing "Relationship Goals," Tinder found that 50% of users opted to use the feature option on their profile. Hinge launched a similar feature earlier this year called "Dating Intentions," letting users display what they want in a relationship on their profile.
Bumble Rolls out ‘Compliments,’ a New Message-Before-Match Feature
TECH CRUNCH – Bumble now allows users to send a note before they decide to connect. Users can send one Compliment per day, and there's a 150-character limit per Compliment. The purpose of the new feature is for users to stand out and "be even more intentional about starting the conversation in a positive way".
Hinge Allows Users to Add Their “Relationship Type” to Their Profile
TECH CRUNCH – Hinge rolls out a feature that allows users to add their "Relationship Type" to their profile, whether that be "monogamous," "non-monogamous," or "figuring out my relationship type." The update lets users express precisely what they’re looking for to more efficiently minimize unsuited matches. Like Hinge's "Dating Intentions" profile feature, there's a "Backstory" open-text option, so users can add more context about their relationship type.
Inner Circle Adds a Suite of Anti-ghosting Features
TECH CRUNCH – Inner Circle, a global dating app, is trying to put a stop to the hurtful online dating experience where people cut off contact with another person without any warning or explanation. Inner Circle dubbed this new group of features "The Date Conscious Suite." The new toolset includes things like anti-ghosting reminders, end conversation options, closure messages, pinned conversations, and decision prompts. Match Group announced a feature in 2021 that nudges users suspected of ghosting so the user can unmatch or send a message that they're not interested. Also, Hinge has a "Your Turn" feature that reminds users when it's their turn to respond. The video-first dating app, Snack, has an anti-ghosting feature that reports users that ghost too frequently. The more someone ghosts, the less a user's profile gets seen. There's even an anti-ghosting dating app called Elate, specifically designed with features that help prevent ghosting.
Tinder Celebrates National Dog Week
TECH CRUNCH – Tinder is partnering with dog rescue shelters across the U.S. to celebrate National Dog Week and give Tinder users the ability to add a shelter dog to their profile photo. National Dog Week is over on September 24, but Tinder's users can use the filter until October 20. Based on a 2021 survey, 60% of respondents are more tempted to swipe right on someone that has a dog in their profile photo. Tinder also stated that "Dog Lover" is among the top 10 most selected "Interests" added to Tinder profiles.
Hinge Adds More Ways to Connect With New Polls and Video-specific Prompts
TECH CRUNCH – Hinge launches two new features, "Video Prompts" and "Prompt Polls," allowing users to answer video-specific prompts as well as publish polls with three unique answers for potential matches to choose from. Users can select from 21 poll prompts such as, "If we on the lottery, let's spend it on," "A dream home must include". Video, meanwhile, isn't new to Hinge. But to add a new video-specific prompt, users can only record within the app. The app has added 16 new prompts designed for video. This includes "Something that's special to me," "Hi from me and my pet," "Rate my fit," and "Quick story time." Users can record a 30-second video to pair with the video prompt. Bumble has begun experimenting with polls, as well.
Meme-Based Dating App Schmooze Allows Matches to Share Memes With Each Other
TECH CRUNCH – Schmooze is designed to match users with like-minded people who want to make each other laugh. To use the app, a person swipes right to like, left to dislike, and up to love memes from a selection curated via AI. Match suggestions will pop on the screen based on meme choices, and the person can select either "Snooze" or "Schmooze." Today, Schmooze launched a new feature called "Schmooze Flirts" for users to share memes with their matches. Vidya Madhavan and Abhinav Anurag founded the startup and beta-tested it at Stanford University. In March 2021, Schmooze came out of beta. The dating app has grown to 50K users. The company raised $3.2M in seed funding.
TikTok-style Dating App Desti Filters Matches by Date Destinations
TECH CRUNCH – Desti is a new video-focused dating app that allows users to find matches based on a preferred date destination. The app launched in Austin, Texas. Desi doesn't have a "like" feature, so people are forced to start conversations. Users can send a message to a person, and the receiver can accept or reject the message. They can only see one at a time and must pass or reply to the message to move on to the next. There is also a friend version of the app called Besti, which is currently in beta. The company raised $1M at $5M valuation.
