YAHOO FINANCE – June 4 – Dating apps will now offer COVID-19 vaccination badges. Match and Match Affinity CEO Hesam Hosseini joins Yahoo Finance Live to discuss.
Q: Can you disclose at this current moment what percentage of folks have actually chosen to have the badge? Are there any negative commentary saying we don't appreciate this new feature?
A: The feature is launching actually in a week. It's really about our members choosing to disclose that.
Q: What have you seen to back up the idea that people really want to get out there and start using dating apps, not just to meet but actually get out on dates?
A: We're seeing two parallel trends. So for some, the pandemic was a moment of reflection. And as they're getting back out and starting to date, they're really looking for something meaningful. For others, it was a year with, frankly, a lack of intimacy, and they're looking for something more fun and just more casual dating this summer. And when we saw those trends, our reaction at Match was, if you're looking for something casual, that's totally cool. Just don't come to Match. Match is built for meaningful relationships.
Q: When you look across all of your brands, which platform do you see getting the biggest bump?
A: Our non-Tinder brands, including Match, combined saw 30% growth YOY.
by Akiko Fujita & Melody Hahm
See full article at Yahoo Finance
