GLOBE NEWSWIRE – After sixteen years, Brandon Wade is stepping down as CEO of Seeking.com and Reflex Media, effective immediately. Wade has tapped current COO/CTO Ruben Buell to take the helm and move the companies forward. Wade will continue to support the leadership team, sharing his insights and expertise as a guide for the global staff and personnel but will no longer be an executive or involved in the daily operations of the companies. Founded by Brandon Wade in 2006, SeekingArrangement was a new concept in the dating industry. In 2022, Seeking announced a major rebrand, ditching the sugar and relaunching as a platform for success-minded individuals.
Category: SeekingArrangement
Seeking Cuts Sugar, Rebrands for Success-Minded
BUSINESSWIRE – Inspired by his own journey, wedding bells to ring as CEO Brandon Wade finds soulmate and legally waives his right to divorce. "Sugar dating" has taken on a negative, transactional connotation. Seeking will ditch the sugar to relaunch as the largest platform for like-minded individuals looking to date up and forge relationships on their own terms. CEO Brandon Wade has found his soulmate on his own site, and is now feeling empowered to help Seeking's more than 36m users find the match they desire. "When I started Seeking in 2006…I was arrogant and openly embraced non-monogamy… Everything changed when I met my soulmate Dana. The evolution of Seeking now reflects my personal journey." Seeking has partnered with UrSafe, FreedomLight and similar groups to make dating safer.
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Mark Brooks: Sugar datng is dead (…Apple/Android). Long live upscale dating.
Seeking.com Partners With UrSafe
PRESS RELEASE – Seeking.com, the world's largest upscale dating website, has added another feature to enhance members' safety via a $30M commitment to UrSafe, a premier hands-free, voice-activated personal safety app fully integrated with 911. As of Feb 1, 2022, everyone in the Seeking community will have access to a free 60-day trial. UrSafe app includes real-time location sharing as well as voice-activated safe words that immediately notify law enforcement, and friends and family, if the user feels endangered.
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Rachel Uchitel Sues Seeking Arrangement
TMZ – July 22 – Rachel Uchitel says Seeking Arrangement fired her from her role as spokesperson for the dating site in the wake of the Matt Gaetz scandal. She claims it only happened because the company ran scared after the congressman from Florida was linked to the dating service. Uchitel says she and Seeking Arrangement entered into a 6-month deal back in February to be the company's spokesperson. She says the deal called for $20K per month in return for de-stigmatizing the sugar daddy concept. Uchitel says she did her job just fine … and got paid the first few months. But, then came Gaetz's investigation by the feds over allegations he paid young women for sexual encounters with an underage female … linking him with Seeking Arrangement and alleging he's a member of the site.
The Emergence Of Sugar Baby/Daddy Culture in India
ED TIMES – May 11 – The emerging trend of sugar babies and sugar daddies/mommies has achieved popularity amongst the unemployed youth of India. ~5M people lost their jobs in July 2020 alone and the number for the entire year is far greater. Some turned towards Seeking Arrangement. With ~22M users globally, the website is spilling its operations in India with ~75K members. In 2019-20, the percentage of new users rose by 159% and a 39% spike in membership was seen during the lockdown period. Mumbai, Delhi, and Hyderabad top the list in the number of maximum Indian users.
Mexico Has the Most ‘Sugar Daddies’
ENTREPRENEUR – Apr 17 – In Mexico there are ~183k 'sugar daddies' available on SeekingArrangement. 2nd is Brazil, with 141k 'papitos', 3rd is Colombia with 73k. The relationship between the men and women is not a simple exchange of money for company or other benefits. "Sugar daddies not only provide financial assistance, they can also be mentors", explains Brandon Wade, CEO/Founder. SeekingArrangement is the world's largest sugar dating app/site, with 22m members. "Both 'mature men' and girls "seek mutually beneficial relationships, on their own terms."
Rachel Uchitel Joins Forces With SeekingArrangement as Its Spokesperson
GLOBE NEWSWIRE – Mar 1 – Rachel Uchitel, pop culture phenomenon, is ready to shed some light on the misconceptions of online dating and how beneficial it can be for both parties involved by teaming up with SeekingArrangement.
SeekingArrangement Helps Students Avoid Student Debt
SeekingArrangemet Survey: Monogamy Losing Popularity
TORONTO SUN – Oct 20 – SeekingArrangement says it has 10M active members in North America, 8M of those being potential Sugar Babies and 2M being Sugar Daddies (and Mommas). In the past, Brandon Wade, the head of SeekingArrangment, has said the platform does nothing more than bring out into the open the role money plays in mating. The site's survey found out that 66% of respondents said they were open to their partners exploring sexual companionship outside of the primary relationship. In Canada, the statistics are that 4% and 5% have taken part in some form of non-monogamy. However, polls of younger Canadians (and younger people in the U.S.) suggest that the figures are much higher, likely around 10%. Still, a 2018 poll found 96% of Canadians describe their relationship as monogamous; 4% in relationships said theirs was open.
SeekingArrangement Hits SuccessfulMatch With TM Suit
LAW360 – Sep 12 – A sugar daddy dating app Seeking Arrangement has slammed a competitor for allegedly ripping off its websites and apps, claiming Successful Match has been infringing various trademarked phrases including "mutually beneficial relationships", "seeking millionaire" and "relationship on your terms".
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