Category: Shadi.com

Smartphones Help More Indians Find Love

Posted on September 14, 2017

Shaadi mobileBLOOMBERG – Sep 13 – Revenue from Indian online dating expanded ~21% annually from 2010 to 2015, and will reach 20.6B rupees ($322M) by 2020, according to Ken Research Pvt Ltd. India's wedding market, including matchmaking services, venue-hire, catering, decorating and photography, is worth ~$54B a year. Matrimony.com, which opened an IPO on Monday, added 3M user-profiles last year, of which 40% were in semi-urban areas. People are shifting to mobiles to access dating sites. Three years ago, 60% of Shaadi.com's 3M user base was accessing the site via desktop. That proportion has shrunk to 20%, while mobile access jumped to 80% from 40%.

by Anindya Upadhyay
See full article at Bloomberg

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Summarized by the Courtland Brooks team

New Trends For Matrimonial Websites In India

Posted on August 1, 2017

Iitiimshaadi screenshot smallMEDIA INDIA GROUP – July 31 – There is a new trend India that is picking up – creation of niche matrimonial websites that cater to people with specific 'requirements'. From generic matrimonial websites, people have started targeting more specific markets. And thus, major sites like 'bharatmatrimony.com', created portals like Telugu, Marathi, Punjabi Matrimony, etc; similarly, Shaadi.com created Marathi Shaadi or Bengali Shaadi, etc. Not only are there region and religion based segregation, but also class based. Elite Matrimony from BharatMatrimony, for example, offers exclusive match-making for the upper-caste elites. Another recent development is the creation of sites like IITIIMShaadi.com – referring to the leading engineering and management institutes, Indian Institute of Technology (IIT) and Indian Institute of Management (IIM). The site only allows alumni from top notch and premier institutes to register.

by Pallavi Goel
See full article at Media India Group

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Summarized by the Courtland Brooks team

33% Of Indian Couples Met Online

Posted on March 27, 2017

Dating-appsTHE HINDU BUSINESS LINE – Mar 24 – In 2007, the online matchmaking industry was centered around matrimonial sites like Shaadi.com. Ten years down the line, the landscape looks completely different. Online dating is now a growth industry. ~67% of Indian singles know couples dating online, and 33% of the couples surveyed had met online, according to digital research consultancy Mindshift Metrics. The online dating space has been growing at an explosive pace in urban India, driven by Tinder. Alongside international competitor OkCupid, local apps like TrulyMadly and Woo are snapping at Tinder's heels. Newer apps like SirfCoffee and Find Life Over Here (FLOH) are trying to create a middle ground between casual dating and traditional matrimonial sites. Both FLOH and SirfCoffee take the exclusive route — users can't just join, they have to go through a screening that includes detailed application forms and face-to-face interviews, either in person or through video-conferencing.

by Bhanuj Kappal
See full article at The Hindu Business Line

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Summarized by the Courtland Brooks team

Over 2.2M Muslim Dating Site’s User Records Dumped

Posted on July 16, 2016

Shadicom screenshotSOFTPEDIA – Jul 15 – Shadi.com and MuslimMatch.com, had their data dumped online in the past two weeks after hackers breached their systems. 2,035,020 Shadi.com user records that included user's email address and cleartext account passwords were released. MuslimMatch.com had data containing over 150,000 user account records leaked and over 790,000 private messages exchanged between users. The passwords included in this data dump were not in cleartext format, but MuslimMatch used MD5 to hash their content, an algorithm that can easily be broken.

by Catalin Cimpanu
See full article at Softpedia

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Summarized by the Courtland Brooks team