TIME – Nov 26 - At Match.com, the 50-to-65 age group is the online dating site's fastest-growing demographic, up 89% in the last five years. And on JDate.com, members in the 50-plus age group jumped 40% from 2008 to 2009. JDate's parent company also owns SingleSeniorsMeet.com, which is its fastest growing property. According to one estimate, one in four second marriages for Boomers began online. Boomers often have a more open-minded view of potential partners. "Older people are looking for a companion, a lifelong partner," says anthropologist Helen Fisher. "They are not looking for a reproductive partner, so they can look at a broader range of individuals and are more likely to pick somebody from different social economic or religious backgrounds.
The full article was originally published at Time, but is no longer available.