LINKEDIN – So Syncd, a dating app known for matching users based on Myers-Briggs personality types, is closing down to refocus its business on content creation around dating, personality development, and personal growth. Launched in Jan 2020 by sisters Jess and Lou Alderson, the app facilitated ~6K relationships before the founders decided to shift towards expanding their media company. The company raised ~€827K in seed funding to expand in the US.
Category: So Syncd
Q&A With Jessica Alderson, co-Founder of So Syncd
NASDAQ – Jessica Alderson, co-founder of dating app So Syncd, has created a dating platform focused on personality compatibility. Leaving a career in investment banking, she embarked on a journey that led her to explore different personality types and their impact on relationships. Alongside her sister, she developed So Syncd to address loneliness and offer an alternative to traditional dating methods. The platform has successfully matched thousands, with many going on to marry and start families. Alderson highlights empathy as a key leadership trait and acknowledges the importance of a strong support network.
Tech Startups to Watch in 2022
FAST COMPANY – Dating app SoSyncd is one of the top 15 tech startups to watch this year, according to FastCompany. Founded in 2021 by sisters Jessica and Louella Alderson, SoSyncd has a different approach that leans on science. Instead of swipe-right-swipe-left routine, SoSyncd' app matches people based on their Myers-Briggs Personality Type, which is derived from a five-minute test. SoSyncd then matches people who might have some commonalities. The company says it already has ~100K users.
Q&A With SoSyncd Founders About Challenges and Wins Surrounding Raising Capital
WID – SoSyncd is one of the most promising startup dating apps in the industry at the moment. Founders Jessica and Louella Alderson wanted to create a service that focused on personality and strong connections, rather than superficial decisions based solely on physical attraction.
Q: A recent report by Harvard Business Review cited that in 2020, 2.3% of venture capital will be invested in female-led companies. What challenges did you overcome to be successful at your first $1M seed round?
JA: The stats around funding for all-female-led teams are shocking. In fact, female-led businesses make twice as much revenue per dollar invested compared to those founded by men.
LA: There is another Harvard Business Review article showing that male and female entrepreneurs get asked different questions. Of course, not all investors have such extreme biases and we are lucky to have incredible investors who have invested in us the basis of results and potential rather than more superficial factors.
Q: Throughout the fundraising process, what were the key learnings that helped with the overall success of reaching your goal?
JA: Warm introductions are massively important.
LA: Fundraising is a full-time job.
JA: Finding investors who are aligned with your vision makes all the difference.
So Syncd Dating App Nears Six-figure Revenue
EXPRESS.CO.UK – Sisters Jessica and Louella Alderson launched So Syncd, a new dating app promising to help people find true love through personality type matching and has since seen 100K users and ~ 1K couples find love, collecting a few marriages and six-figure revenue along the way. So Syncd uses the Myers-Briggs test to match potential couples by weighing up their strengths and weaknesses to create a "perfect complementary couple".
The Start of the Post-Tinder Era
THE GUARDIAN – June 29 – Women are at the forefront of developing new dating tech. Following on the heels of Whitney Wolfe Herd there are others trying to build more female-friendly platforms. Clementine Lalande, 37, launched Pickable in 2018 for women who wanted more discretion. Women don't need to upload a photo or give their name, so they can browse men's profiles anonymously. In 2015, along with a friend, Lalande also helped create the "slow dating" app Once, which delivers one match a day. The app has 10M users. "Online dating is a market designed by men for men and is governed in a non-transparent way," says Paris-based Lalande, CEO of the Once Dating Group. Jessica and Louella Alderson set up So Syncd in January 2021 after raising ~$1M (£700,000) through a combination of venture capital, an investment club, angel investors and family. The app matches couples based on the Myers-Briggs personality test. One of the first employees at Plenty Of Fish, Kim Kaplan shifted to angel investing before setting up video dating app Snack in Sep 2020. The app, whose engineering team comprises 43% women, aims to combine the matching algorithms of dating platforms like Tinder with streaming platforms such as TikTok.
by Tina Walsh
See full article at The Guardian
See the top news on Once See the top news on So Syncd
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Podcast With Jessica Alderson, co-Founder of So Syncd
POD.CO – May 5 – In this episode, Jessica Alderson, co-founder of personality based dating app So Syncd, talks about her app. So Syncd is a dating app that connects compatible personality types.
British Startup So Syncd Raises €827K
EU-STARTUPS – Apr 27 – So Syncd, a dating app that matches compatible personality types, has raised a seed round of ~€827K to grow its user base in the US. The round is led by Upscalers investment club, with participation from KM Capital, a US VC firm and a number of angel investors. Created by siblings Jessica Alderson and Louella Alderson, So Syncd connects people on a more meaningful level. The app uses Myers-Briggs personality types to match couples. So Syncd now has ~60K users.
by Charlotte Tucker
See full article at EU-Startups
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Jessica Alderson of So Syncd: “Women Are Good at Setting up Businesses”
THRIVE GLOBAL – Apr 8 – Jessica Alderson is the CEO of So Syncd, the dating app that matches compatible personality types, which she co-founded with her sister, Louella. She is also the UK lead for Women in Tech. Prior to setting up So Syncd, Jessica worked as an equity research analyst for five years at Morgan Stanley. The idea for So Syncd was sparked by a break-up up with her long-term partner. She started using Myers-Briggs personality types as a framework to understand what went wrong. Shortly after they launched So Syncd, they started a podcast called Personality Love Lab, where they interview couples to delve deeper into the dynamics of personality types and love. ~400 couples have found relationships through the app since launching at the beginning on the pandemic.
SoSyncd – a New Dating App Based on Psychoanalysis
DAILYMAIL.CO.UK – Jan 13 – Sisters Jess and Lou Alderson launched their dating app in January 2020. It is called SoSyncd, and ~30K people signed up in its first year. Rather than presenting an array of pictures, SoSyncd gives potential partners a compatibility score based on psychoanalyst Carl Jung's theory of personality types – for example ambitious, nurturing, practical or fun. SoSyncd is free and a paid-for upgrade service is planned for later this year.