SEEKING ALPHA – Aug 3 – MeetMe, the company formally known as Quepasa, has fallen under the radar of investors during the past year. Quepasa served primarily as a social media site for the Latin and Spanish speaking community. The launch of Facebook's Spanish platform completely thwarted Quepasa's initial potential to grow. During the Q1 '12, MeetMe earned record revenue of $10.8M. However, this was quickly eaten away during the same quarter, resulting in a Q1 loss per share of -$0.05. They spent 270% more on product development and content (their biggest operating expense of over $6M), 400% more on sales and marketing and 130% more on general and administrative costs. Their total operating costs and expenses totaled $12.4M for 2012 whereas in 2011, this number was $3.6M. Because of some recent developments within the past two quarters a turnaround is inevitable. MyYearbook (acquired by Quepasa during 2011) launched its first app for the iPad and has reported a total of over 500K daily page views. On February, the company launched the offering of mobile virtual currency. This is a huge factor because ~60% of total page views come from MeetMe's mobile users. In their 10-Q filing with the SEC for quarter one results, MeetMe mentioned that 33% of earned revenue came from sales of their virtual currency, both mobile and web-based, for a total of approximately $3.6M.
by Kyle Walker
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Mark Brooks: Courtland Brooks is now working with Meetme.
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