Category: Swoon.co.uk

Cupid In Dating Brands Lease Deal With Brightsolid

Posted on February 14, 2012

Friends reunited dating pictureBBC.CO.UK – Feb 14 – Cupid is to take on several brands under a leasing deal with Dundee-based Friends Reunited owner Brightsolid. Under the 10-year deal, Cupid will operate Friends Reunited Dating, Friends Over Fifty and Swoon. Brightsolid will retain ownership of their domain names, trade marks and intellectual property rights. Brightsolid CEO Chris van der Kuyl said: "Our acquisition of Friends Reunited in April 2010 helped the company to achieve significant growth last year, with overall sales up by 75%. "However, it is clear that Cupid has real strengths in the online dating sector, so it makes absolute sense to enter this agreement with them for our dating business.

See full article at BBC.co.uk

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Swoon.co.uk: Brits Have Lost Their Romantic Spark

Posted on September 2, 2011

Swoon logo PR NEWSWIRE – Sep 1 – Nearly half (45%) of males spend less than a few days planning their proposal with only in five (21%) getting down on one knee. Latest research from Swoon shows that Brits are happy to have a simple, spontaneous proposal in the comfort of their own home (68%). It's just as well that women have low expectations with only 15% of women wanting their partner to propose to them whilst on holiday. Many women are now taking it upon themselves to pop the question.

The full article was originally published at SacBee, but is no longer available.