PR NEWSWIRE – Matchmaking service Tawkify announces "Tawkify Live," a new series launching in January 2024 on Tawkify's Instagram. The series will feature Marysol Patton (RHOM, RHUGT), Jackie Goldschneider (RHONJ), and Marshall Glaze (Love is Blind) as they discuss their relationships and dating experiences. Each host will have 4-8 episodes. The show will offer unfiltered insights into dating and relationships, with tips, stories, and games.
Category: Tawkify
Dating Apps Put a Hefty Price Tag on Finding Love
Match which will roll out a superpremium tier on Tinder in the fall. "If you actually take a small fraction of our payers at higher price points, you actually get a number that's in the tens of millions of dollars on an annual basis," CEO Bernard Kim said.
Bumble CEO Whitney Wolfe Herd sees premium services delivering new opportunities. "We see that there's a lot of runway to expand there."
Even if uptake is slow, there is precedent behind the move to raise prices. Mark Brooks, CEO of Courtland Brooks, which helps online dating companies grow, said that other brands, such as eHarmony and Tawkify, have for years priced their premium services above what Tinder, Hinge and Bumble charged. The stakes are high in showing users that paying is worth it, Brooks said. Otherwise, they could defect to competing platforms. "They've got to actually really deliver on it, because they'll get crucified if they don't," said Brooks.
Matchmaking Gets a Modern Upgrade With Tawkify’s Acquisition of S’More
PAPERMAG – Adam Cohen Aslatei, the founder and CEO of the "anti-superficial" dating app, S'More, believes the future of dating lays in the hands of matchmakers. After working and advising for various dating companies like The Meet Group, Raya, Zoosk, Bumble, Perry Street and more, Aslatei concludes that "dating apps are just not designed to work for you." Kellie Ammerman, the CEO of the matchmaking company Tawkify, is equally dubious of the gamification of these dating apps. She explains that the "addiction-driven design prioritizes quantity over quality. Tawkify recently acquired S'More. Ammerman is pushing beyond the company's foundation of matchmaking to expand into a more holistic suite of relationship wellness, coaching and post match services. Tawkify has over 1M singles in its network and a track record of ~200K successful matches.
Tawkify Acquires S’More
TECH CRUNCH – Matchmaking service provider Tawkify has acquired S'More, an "anti-superficial" dating app that had experimented with blurred profile photos and blurred video chats in an attempt to get people to get to know one another without the focus on physical appearance. With the acquisition, S'More is sunsetting its app, and founder Adam Cohen Aslatei will instead join the Tawkify team to lead the launch of its first-ever mobile product. Deal terms were not disclosed, but S'More had raised $3.2M in seed funding, according to Crunchbase. Set to launch in mid-2023, Tawkify's new app will offer users access to its matchmaking service, new relationship wellness services, as well as "multimedia features, sharable and exclusive content," said Cohen Aslatei. As of the time of the acquisition, S'More claimed to have ~450K users.
by Lauren Forristal
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$2000 + $99 a Month Silicon Valley Matchmaker
THE BEACH REPORTER – Feb 25 – Veteran wedding planner Constance Curtis launched The List for elite singles in Southern California. It combines "old fashioned intuition with science and technology." "I saw a space in the industry between the dating apps and matchmaking," said Curtis. "Many people using a matchmaker spend between $14,000 and $25,000 for the service." Curtis charges $2000 initiation and a subscription fee of $99/mo. The List is powered by real-life matchmakers and relationship experts with 15 years of combined experience. Elite members are met in person, and receive a personal matchmaker, and receive feedback after each date. The app is free. User's create a free profile and are added to The List's database of potential suitors for its elite members. Free members have access to the site, but not actual matchmaking services. For $1.99, non-elite members can also purchase "coins" to send messages about suitors they are interested in to the matchmakers. They've had 400 downloads, and have 15 elite clients.
by Genie Davis
See full article at The Beach Reporter
Mark Brooks: There really is a gap between dating apps and matchmakers. Noone has quite cracked it yet. Although, I believe Tawkify are occupying that space, Three Day Rule had a go at it, and It's Just Lunch have been working at it for years, but I don't really regard them as matchmakers. It's actually tough to deliver proper matchmaking services for anything less than $5k a year.
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The World Of Modern Matchmaking
INSIDER – Sep 8 – Modern matchmaking companies like Tawkify, OkSasha, and Three Day Rule are reinventing an old tradition. They use technology like algorithms, but also emphasize the importance of in-person connections. Tawkify is a network of "dating concierges" that runs extensive data analyses on every date they arrange whose services range from $99 to $6K per year. Sasha Silberberg, founder of Bay Area matchmaking company OkSasha, began filling up her "match book" catalogue of singles while working as a Lyft driver. Silberberg, who declined to share her rate but reportedly charges $1K or more for a range of services, believes that meeting in person is crucial both for her as a matchmaker to get a feel for her clients, and for the clients themselves to assess someone's compatibility based on more than a short profile. Talia Goldstein got her start as a matchmaker by planning singles events. When they began to draw crowds of over 600 people in LA, she left her job as producer at E! Entertainment in 2013 to found Three Day Rule and pursue matchmaking full-time. Three Day Rule uses facial recognition software to determine someone's type. They ask clients to submit photos of their exes and run the images through their database in search of matches with similar facial structures.
by Talia Lakritz
See full article at Insider
After Ashley Madison Breach, Online Daters Check Credentials
NYTIMES – Oct 15 – In August, traffic on Spokeo, an online verification service, more than doubled. Others are using private investigators and matchmakers to do the vetting for them. Selective Search, an executive matchmaking firm based in Chicago, also reported a bump in calls after the Ashley Madison hack. And Tawkify received more inquiries from people wanting to meet someone who has been properly vetted, said E. Jean Carroll, a co-founder of the matchmaking service.
by Abby Ellin
See full article at NYTimes
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Tawkify Is Not A Dating Site, But A Matchmaker
TECH.CO – Feb 14 - Tawkify works just like a matchmaker. For $500 a month, Kenneth Shaw, CEO, and his team at Tawkify will send users on dates: all they have to do is show up. First, they answer 10 questions about themselves and they’ll get assigned to a personal matchmaker who they can meet face to face or via video chat. Each month clients are guaranteed two to three first dates. Tawkify is operating in San Francisco and New York.
A New World Where We All Keep Score
NY TIMES – Sep 6 – People don’t think of themselves as a walking, talking set of scores. We can be scored these days for our quality and disposition as a taxi passenger. Uber's taxi drivers scores its passengers. Uber has said the two-way ratings are about “maintaining an excellent experience for both the rider and the driver.” This can be interpreted in two ways: Uber can use the ratings to avoid certain passengers, or the ratings could inspire customers to refine their behavior. Klout measures your influence on social media. A matchmaking service Tawkify is going to use Klout scores to connect people with similar levels of influence. You can imagine scenarios in which employers, insurers and prospective in-laws start to employ the scores as proxies for your character.
Tawkify: Real Matchmakers Set Users For Blind Dates
LA WEEKLY – Feb 1 – Started in January 2012, Tawkify appeals to any single person who doesn't want to waste hours combing through profiles and messages. Human matchmakers filter for what you like and make each match feel special. The site offers three types of blind dates: the Tawkify, a 15-minute phone call; the Walkify, a 30-minute stroll; and the Mystery Date, a treasure hunt that begins on a street corner and ends with your potential paramour. About ten matchmakers nationwide personally fix up clients, who provide a photo and details about deal-breakers and desires. Tawkify charges $49 for two guaranteed matches per month; $99 for matches and increased scheduling flexibility; and $149 for matches, flexibility and date counseling from your matchmaker.
by Amanda Lewis
The full article was originally published at LA Weekly, but is no longer available.