Category: Tickle

LoveHappens Darling of Dating Industry. Y! Personals Still Winning

Posted on November 8, 2005

LovehappensBUSINESS WIRE –Nov 3 — According to the Keynote Customer Experience Rankings, LoveHappens (Tickle) and AmericanSingles.com are the top sites for online customer experience based on research on 1,150 customers. A companion study, based on research with 2,000, found Y! Personals to be leading in the competition for new online dating customers. TRUE ranked #3 driven in part by the view that the site is "safe," "ethical" and "trustworthy."

Tech-Savvy Singles Find Online Personals Nothing Like Real Thing

Posted on February 13, 2005

Marycom_logo SAN JOSE MERCURY NEWS — Feb 13 — Nearly all of the 1,650 new Bay Area members who joined Table for Six in 2004 were singles who stopped fishing online, said owner Julie Paiva. "A big reason why someone does online dating is to expand their social life,'' said Paiva. "But they find out what they're mostly doing is spending time in front of a computer screen."  Cali, for one, paid for memberships at five sites before pulling the plug. “If you're serious about finding someone, you have to spend money and stick around to make the effort,'' she said.  In 2000, when eHarmony homed in on the population of serious daters — armed with a 436-question personality test — many of its competitors laughed.  EHarmony's algorithms for romance struck a chord; boasts a membership of 6.5 million, up from 1 million in 2003. Yahoo Personals, True, PerfectMatch.com and Tickle followed suit with their own love alchemy tests. At ColorCupid members are matched based on color preference tests.  Mary.com launched this month offering compatibility testing,  background checks and certified photos taken by its photographers to ensure people look like their photos.

The full article was originally published at Mercury News, but is no longer available.

Mark Brooks: Mary.com, what a great name!