RECODE – Jan 6 – Millions of Americans use social media daily. But that doesn't mean they love it. Some of the most-used social media products in the world – Twitter, Snapchat, Facebook and Instagram – are also some of the ones that Americans have strong negative feelings about, according to a recent Harris Poll survey. Tinder was also largely disliked. ~43% of people want it to go away.
by Rani Molla
See full article at Recode
Category: Tinder
Tinder User Says Age Bias Suit Deserves Second Chance
LAW360 – Jan 10 – A Tinder user asked a California appellate panel on Wednesday to revive a class action accusing Tinder of discriminating against people ages 30+ by charging them a higher price to use premium features. Allan Candelore accused Tinder of violating California's Unruh Civil Rights Act by treating customers differently based on their age. Tinder charges users age 30+ $19.99 a month for Tinder Plus, while younger users pay $9.99. Tinder's attorney argued that is because young people generally earn less, not to discriminate against an older population. Such a pricing differential has never been found to violate the Unruh Act, he said. The 55-minute arguments on Wednesday dove into where to draw the line for exemptions to the Unruh Act; comparisons between Tinder's pricing and senior citizen or child discounts.
Tinder And Instagram Blacklisted In Appthority Q4 Enterprise Mobile Security Pulse Report
BUSINESSWIRE – Jan 9 – Appthority, the global leader in enterprise mobile threat protection, released its Enterprise Mobile Security Pulse Report for Q4 2017, which details the apps most frequently blacklisted. For iOS devices, Tinder made the list of most blacklisted apps, joining WhatsApp Messenger and Pokémon GO, which topped the list for the second consecutive quarter. For Android, the top blacklisted apps were WhatsApp Messenger, Facebook Messenger and Instagram, all new to the list from the previous quarter. Enterprises blacklist apps for a range of security concerns, including security policy compliance and concerns about data handling.
Ripple, A Tinder Spinoff Backed By Match, Is A New App For Professional Networking
Tinder New Ad
ADWEEK – Jan 5 – “Tinder came to us with the concept,” said Ryan Honey, executive creative director at Buck in Los Angeles. “They wanted to create a brand spot that shed a bit of a different light on Tinder and was more about people coming together. It’s more about this history of relationships throughout mankind.”
The Dating Elite In China Are Caucasian, Not Asian
How Apps Like Tinder And Bumble Are Connecting With Event Guests
by Michele Laufik
See full article at BizBash
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Travelocity Targets Millennials With Tinder Campaign
MARKETING DAILY – Dec 13 – The campaign, "Be My Gnomie?," was developed and created by advertising agency 3Headed Monster, Dallas. It runs through late January. Interested users are invited to convince the gnome, via Instagram photo or video, that they're the one he needs to bring along on a vacation. The prize is a 10-day Caribbean vacation for two. The effort targets Millennials and the primary media is Tinder, where the gnome has what appears to be his own dating profile page. Display banners are running on other dating sites such as Match.com, OKCupid, PeopleMedia.
Tinder Is Testing A Feed Of Real-time Updates From Users’ Matches
Match Group Is Working On A Business Networking App To Take On LinkedIn
HOSPODÁŘSKÉ NOVINY – Dec 9 – Tinder former CTO Ryan Ogle is now working on a business networking app that would compete with LinkedIn. The app is expected to launch at the beginning of next year. "LinkedIn works more or less like an inventory that is being used by HR professionals. Most people have a profile on LinkedIn but they hardly use it. There are not so many interactions going on and this is what we would like to change", says Mr. Ogle. According to Mr. Ogle, the new business social app would work like Tinder. The app will match people based on their location, interests and work experiences.