Category: Vibes

Dating App Vibes’ New Funny Campaign

Posted on October 25, 2018

ADWEEK – Oct 25 – Dating app Vibes has just launched a new video ad, featuring a mechanic motif that uses witty banter to identify disdainful dating app behaviors including dishonesty and unsolicited photos. "Texting is a bad way to get to know someone," said Vibes CEO Jenais Zarlin, who is also the co-creative director on this campaign. "Attraction is nuanced. It's expression, body language, signals you get from in-person interactions that just don't come through from photos, written bios, and texts."

by Patrick Coffee
See full article at Adweek

See all posts on Vibes

Summarized by the IDEA team

Dating App Vibes Aims To Create A Safe, Authentic Space For People To Meet

Posted on October 23, 2018

Vibes partial screenshotTECH CRUNCH – Oct 23 – Vibes, founded by an all-female team, aims to be different than other dating apps. The swipe mechanics are still there, but that's about the only similarity you'll find between Vibes and the likes of Tinder, Hinge, Bumble and others. Text messaging is not part of the experience. When users sign up, they first must agree to the app's code of conduct. Vibes' code of conduct centers around respecting others. Then they chose whether they're down to vibe with people whose preferred pronouns are him, her or them. Next, they select photos and a conversation starter. If they match with someone, they'll record a short, pixelated video answering their question. For every first message they receive, Vibes requires them to actively acknowledge if the message was or was not okay with them. Vibes soft-launched back in July and currently has a few hundred people using the app. Vibes, which has $1.5M in funding, is free to use but envisions developing a freemium model down the road.

by Megan Rose Dickey
See full article at Tech Crunch

Summarized by the IDEA team