Category: Viximo

Top 3 Reasons Why People Buy Virtual Goods

Posted on July 16, 2009

Virtual goods VIXIMO — July 14 — The Virtual Goods industry is growing extremely  quickly. Some estimate the size of the industry  to reach $5.5 billion globally this year. Virtual goods are sold in four primary  arenas; Social Networks, Online Dating Sites, Games and Virtual Worlds.  To understand virtual goods we need to understand what drives this value system:

-  Virtual goods help users stand out from the crowd – Paying for avatar clothing, hair styles, and other accessories is natural to ensure you establish a visual identity that represents you. Users who distinguish themselves more on dating sites are getting more dates.

– Virtual goods help users express themselves – MySpace allows users to customize their profile pages to express their personal style and interests.  This feature is so popular it is widely regarded as one of a few reasons why MySpace was so successful in gaining traction.  

– Virtual Goods help users to gain an advantage – Users can purchase a “featured spot”  in search results to increase exposure to the site’s audience and thus increase their chances of being noticed by a potential mate.

The full article was originally published at Viximo Blog, but is no longer available.

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Virtual Greats Partners With Viximo

Posted on June 23, 2009

Viximo virtualgreats loga PR WEB — June 23 — Virtual Greats, a virtual goods and sales distribution system, and Viximo, which provides content, analytics, and virtual currency solutions to publishers (social networks, dating sites, gaming sites, etc) and content creators (brands, media, digital artists), today announced a partnership deal providing publishers with turnkey virtual goods solutions, including an unrivalled library of branded entertainment, sports and fashion content.

The full article was originally published at eMedia Wire, but is no longer available.

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Five Reasons Why People Send Virtual Gifts

Posted on June 23, 2009
Viximo logo VIRTUAL GOODS INSIDER — June 23 – Last year, Viximo, released its first product in partnership with BigDates Solutions, makers of the Birthday Calendar, one of small number of Verified Applications on Facebook. Viximo’s first product is a drop-in virtual gifting system that allows developers of social networks, apps, and other community based websites to add a virtual gifting based revenue stream to their businesses. When Facebook launched its Gifts program in Feb '07, many predicted that the program would be a dismal failure. During its first year, Facebook Gifts generated an estimated $15m revenue. People are willing to pay for virtual gifts. Women are responsible for 80% of virtual giftings while men are responsible for 20% of virtual giftings. Why are people giving virtual gifts?
- Virtual Gifts as Greeting Cards
– Virtual Gifts as Signals
- Virtual Gifts as Accolades - Virtual gifts can be used in the place of ratings as the basis for a reputation system.
- Virtual Gifts as Social Play
- Virtual Gifts as Reciprocation - People give gifts, in part, because they want to elicit a positive response from the recipient, and recipients tend to feel indebted to the giver until they have reciprocated in kind.
FULL ARTICLE @ VIRTUAL GOODS INSIDER

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This post also appears on SocialNetworkingWatch.

Virtual Goods Funding Tops $69 Million

Posted on June 15, 2009

Virtual goods picture CNET NEWS — June 14 – Start-ups peddling virtual goods raised $69m in funding in the first quarter of 2009.

First quarter 2009 financings:

    * IMVU – $10,000,000
    * ngmoco – $10,000,000
    * Nurien – $10,000,000
    * Offerpal Media – $15,000,000
    * Ohai – $6,000,000
    * OMGPOP – $5,000,000
    * OneSeason.com – $3,500,000
    * Scrapblog – $4,000,000
    * Viximo – $5,000,000
    * Three Melons – $600,000

The full article was originally published at CNet, but is no longer available.

Mark Brooks: Viximo is helping iDating and social networking companies capitalize on virtual goods, and are a sponsor of Online Personals Watch and Social Networking Watch.

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New Site Sponsor, Viximo

Posted on May 22, 2009

Viximo logo OPW — May 22 — Viximo is a new Online Personals Watch site sponsor.  They offer a virtual goods platform suitable for Internet Dating sites. Cyworld and QQ alone make hundreds of millions of dollars from virtual goods. Asia loves virtual goods, and Americans are turning on to them. Facebook and Hotornot are two success stories to reference in the U.S. market. I'm told, two of the most important factors for making virtual goods work on a site are: 1. really great virtual goods, and 2. the right pricing and handling of money and virtual money. Viximo can help. We're excited about virtual goods, and virtual currency and proud to have Viximo as a sponsor. As always, we vet our sponsors. No fluff is allowed on OPW. We recommend taking a look at Viximo.

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Viximo Repositions As Content Provider With New CEO And $5M In Funding

Posted on April 29, 2009

Viximo logo VIRTUAL WORLD NEWS — Apr 29 – Viximo has restructured, with some employees let go last month and former CEO Rob Frasca replaced by Dayna Grayson (of Viximo investor North Bridge Venture Partners) as acting CEO. Viximo closed a new round $5m round of funding from North Bridge and Sigma. Perhaps most importantly, the company is refocusing itself around a new virtual goods strategy: providing content for partners to sell.

The full article was originally published at Virtual World News, but is no longer available.

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Viximo Unveils Modular Virtual Goods Platform

Posted on April 29, 2009

Viximo logo BUSINESS WIRE — Apr 29 — Viximo, a leading provider of virtual goods services to social networks, online dating and casual gaming sites, today introduced its new modular virtual goods platform for the web and iPhone. For the first time, this “a la carte” offering will allow publishers to selectively choose from Viximo’s core services including access to its premium content library produced by Viximo’s network of 3,000 independent creators, an interactive digital storefront, merchandise payment systems and detailed analytics. The company also announced new partnerships with social networking sites wadja.com, booksie.com, and ibeatyou.com. Viximo currently reaches more than 20 million unique monthly visitors through its network of more than a dozen web publishers. FULL ARTICLE @ BUSINESS WIRE

Apple iPhone Flirting App Announced By Viximo

Posted on January 7, 2009

Iphones PHONES REVIEW — Jan 7 — Viximo announced their TrueFlirt application for the Apple iPhone at Macworld 2009. TrueFlirt allows users to send virtual "flirts" which combine social messages with animation.

The full article was originally published at Phones Review, but is no longer available.