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Category: WebDate

Finding Love by Cell Phone

Posted on February 16, 2007

Mobile datingPC WORLD — Feb 13 — Mobile dating is gowing partly because of newer cell phones w/cameras, broadband connections and clearer displays. Tole Hart at Gartner said, "Mobile dating will continue to grow because Internet communities like MySpace and Jumbuck Island will grow." Trilibis said Webdate Mobile surged 23% in the past year to 92,000 registered users. Analysts at Frost & Sullivan put global mobile dating revenues at $31 million in 2005, and is expected to grow to $215 million in 2009. Market research firm, Visiongain, said that ~13% of U.S. dating service members accessed Web sites through their cell phones. Sprint offers Webdate Mobile for $3.99/mo and Jumbuck Island for $3.99/mo. Jumbuck Island said 40,000 unique visitors per day use it's Fast Flirting service worldwide. IceBreaker Inc. debuted Crush or Flush on Jan 16th.

The full article was originally published at PC World, but is no longer available.

Mark Brooks: The introduction of the Nokia N95 and Apple iPhone with provide added impetus for the transition to the mobile web and mobile dating.

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Which Dating Sites Convert the Best?

Posted on January 3, 2007

OPW — Jan 2 — Online Personals Watch is for online personals marketing managers and executives to stay ahead of the news, and for the press to research the industry. It's not really designed for end users. Having said that, I make a few bucks from affiliate text links. $5k last year. Not too shabby. I thought I'd share the conversion numbers with you, for open discussion. I'm listing companies with which I had more than 1000 click throughs. I'm told affiliates will usually send an affiliate program 300 clicks before drawing initial conclusions on conversions. Here's the rankings drawn from stats for January 1st 2005, through December 25th 2006.  I'll redo them for a smaller date range later this quarter. 

 

 
Dating site Affiliate System Total Commission Total Uniques Income per Unique
#1 PerfectMatch Commission Junction   $899 2567    35c
#2 SexSearch In House   $1,580 4690    34c
#3 TRUE Commission Junction*   $1,459 5626    26c
#4 AdultFriendFinder In House   $1,523 6144    25c
#5 Yahoo Personals Commission Junction   $1,595 6780    24c
#6 eHarmony Commission Junction   $502 3536    14.2c
#7 American Singles Commission Junction   $285 3591    7.9c
#8 Match Link Share**   $503 4887    7.7c
#9 Cupid Direct Track   $210 3334    5c
#10 Joint: Webdate
and Love Access
Both In House   $0 2923/1916    0c

  * I switched out to TRUE under Primaryads.com and they are paying out a little better.
** I've not had a good experience with LinkShare.

All the sites pay out slightly differently.  Where I had an option, I opted to be paid by % of revenue generated. I've focused on Dollars per Unique for this comparison.  If you want the full spreadsheet, email me at mark@onlinepersonalswatch.com and I'll send you the stats including the number of registrants, paying members, revenue and additional ratios. Your comments please…

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Which Dating Sites Convert the Best?

Posted on January 3, 2007

OPW — Jan 2 — Online Personals Watch is for online personals marketing managers and executives to stay ahead of the news, and for the press to research the industry. It's not really designed for end users. Having said that, I make a few bucks from affiliate text links. $5k last year. Not too shabby. I thought I'd share the conversion numbers with you, for open discussion. I'm listing companies with which I had more than 1000 click throughs. I'm told affiliates will usually send an affiliate program 300 clicks before drawing initial conclusions on conversions. Here's the rankings drawn from stats for January 1st 2005, through December 25th 2006.  I'll redo them for a smaller date range later this quarter. 

 

 
Dating site Affiliate System Total Commission Total Uniques Income per Unique
#1 PerfectMatch Commission Junction   $899 2567    35c
#2 SexSearch In House   $1,580 4690    34c
#3 TRUE Commission Junction*   $1,459 5626    26c
#4 AdultFriendFinder In House   $1,523 6144    25c
#5 Yahoo Personals Commission Junction   $1,595 6780    24c
#6 eHarmony Commission Junction   $502 3536    14.2c
#7 American Singles Commission Junction   $285 3591    7.9c
#8 Match Link Share**   $503 4887    7.7c
#9 Cupid Direct Track   $210 3334    5c
#10 Joint: Webdate
and Love Access
Both In House   $0 2923/1916    0c

  * I switched out to TRUE under Primaryads.com and they are paying out a little better.
** I've not had a good experience with LinkShare.

All the sites pay out slightly differently.  Where I had an option, I opted to be paid by % of revenue generated. I've focused on Dollars per Unique for this comparison.  If you want the full spreadsheet, email me at mark@onlinepersonalswatch.com and I'll send you the stats including the number of registrants, paying members, revenue and additional ratios. Your comments please…

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Where Mr. Right is Mr. Rich

Posted on November 15, 2006

ManwithroseTHE SEATTLE TIMES — Nov 15 — Critics call them gold diggers. But the women who prowl online dating Web sites like Wealthymen.com and Sugardaddie.com know what they want — and they're not afraid to flaunt it.  "I am looking for someone who will take me on trips, spa getaways, to the salon, clothes and lingerie shopping," a 'sugarbabe' on Sugardaddie. Cristine Gomez, 21, recently dated an older man she met on Wealthymen for three months, in which he paid her rent check and car payments, and picked up the bill on her college tuition. "The site," she says, "is about being spoiled." One sugar daddy requests a woman who can "easily change from a pair of jeans to a small black cocktail dress." Another describes himself as a "race car driver looking for his red Ferrari."  Men are typically forced into the role of the pursuer on mainstream dating Web sites like Match.com and Americansingles.com, where the male-to-female ratio is 70:30.  At Wealthymen women outnumber men 5 to 1. Since the site launched in March 2006, Wealthymen.com has signed up 250,000 women and 100,000 men, while Sugardaddie.com ranks well above the 100,000 mark. 

The full article was originally published at Seattle Times, but is no longer available.

Mark Brooks: Wealthymen was created by the same team who created Webdate. It's been a great niche for them. SugarDaddyForMe is also doing quite well. Guys want more attention, but surely they want it from women who aren't so obviously scouring them for their loot. Your comments please…

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YouCanGetMe.com Announce Seamless Mobile Dating

Posted on November 13, 2006

PR INSIDE — Nov 11 — UK dating site YouCanGetMe.com new mobile dating site can be seen by keying http://www.youcangetme.com into a mobile phone. The mobile site is linked to the internet dating web site for use by existing members who can simply login using their current details. YouCanGetMe's move into WAP is supported by the Mobi-Date software platform, developed by IDE Mobile. Peter Ellen is MD of the parent company IDE Group. 

The full article was originally published at PR Inside, but is no longer available.

Mark Brooks: Webdate offers platform agnostic dating with their internet/mobile offering in the USA.  Others treat mobile dating as more of a channel for 'flirty-chat.' There's good money in flirty-chat but users will require higher end services in future. 

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The Net’s Next Phase

Posted on November 7, 2006

I've inserted some commentary under MB

FORTUNE MAGAZINE — Nov 7 — In early October, at Fortune's annual Most Powerful Women Summit, blog queen Arianna Huffington led a panel called Understanding the Internet's Future, with Morgan Stanley analyst Mary Meeker, Motorola CTO Padmasree Warrior, and Marissa Mayer, Google's VP of search products and user experience.

WARRIOR: The Internet is still in phase two. Phase three will be about making it pervasive, where everybody in the world has access to it. To do that, there's going to be a different kind of device. [She holds up a cell phone.] At Motorola we call this "the device formerly known as the cellphone." In the next ten years the Internet will follow you. It'll be in your pocket, in your purse, on you.

MB: Mobile dating will grow to be bigger than online dating, simply because people will eventually interface with the internet on mobile device more often th on laptop or PCs.  Mobile dating and matchmaking + webcam + location based services, will be at the heart of future dating company success stories. 

MEEKER: The first computing experience for the majority of the world in the next two or three years will be on a mobile device. In 2006, 25 percent of the two billion mobile phones in use will be either 2.5g or 3g phones, broadband-enabled. The mobile market is kind of where the broadband market was two or three years ago. If we look at data-services global revenue for the mobile market today, it's a $70 billion market. Just the personalized ringtone, Screensaver, music part of the business, that's a $20 billion business globally – equal in size to the online global advertising market. That's equal in size to Yahoo plus Google plus MSN plus iVillage.

China has become the largest user of technology products and services in the world based on number of users. India will be the third-largest market some time in the next five years.

MB: Services like Baihe.com, eHarmony's equivalent in China, are getting massive user-ship. BharatMatrimony, Shaadi and Jeevansathi, along with Orkut lead the way in India.  Mobile services are also springing up and experiencing massive growth, especially amongst the younger set.

WARRIOR: We made $2 billion providing ringtones to service providers. It's interesting that people will pay $2 now to get two lines of a song to play when their phone rings, but they resist paying 99 cents for a full song on their PC or MP3 player. Why? Because it's personalizing the device. It makes a statement about who you are. Think about how to do that with video.

MB: Webdate has the best platform for webcam based internet dating. The problem with webcam based dating is that it's impossible for sites to police, and can turn XXX quickly. Still, it's the future. Voice and video are essential offerings for future online personals leaders.

WARRIOR: We just launched a device in China, where text messaging isn't possible because there are 3,000 Chinese characters. So we invented finger-writing recognition. With your finger you can write any Chinese character, and the device recognizes it. It's the fastest-selling device in China.

In India we're adding five million subscribers – like connecting all of Denmark every month – with a new low-cost device. Most people cannot read and write, so we went to an icon-based browser. As for the thumb typing, it depends on the generation. I have a 13-year-old son who types faster with his two thumbs than with his fingers on a PC. One of the things he said to me was, "Mom, why do you watch TV? It doesn't do anything with you. It just sits there." That generation thinks very differently than we do.

In China mobile romance is a huge business. People pay $2 a day for online dating on a mobile device. You put your profile on the Web, and you get an alert when somebody who matches your profile is near you at a party. You can text-message them. The statistics say that one in every six messages results in a date. They're bringing on 250,000 subscribers a month on this service.  There's something called text flirtation going on at parties.

WARRIOR: We have to think very differently about the next ten years. Today about 2.5 billion people are connected on a mobile service. There are four billion people waiting to be connected.  About a quarter of them are in India and China. About half of them are in countries like Brazil, Indonesia, Thailand and Vietnam.

MB: In ten years time, game over internet dating.  Mobile dating will have cleared the table. 

The full article was originally published at Fortune Magazine, but is no longer available.

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Webdate Launches Free Desktop Agent

Posted on September 15, 2006

Webdate_logo_3d_1PR NEWSWIRE — Sep 15 — The Webdate Desktop Agent allows subscribers to search through member profiles from their desktops without logging onto the website through a browser, an industry first.  Webdate has six million members and  continues to offer ground breaking features including Webdate Video Chat, Webdate Mobile and the new Webdate Desktop Agent.

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Webdate and Userplane Desktop Dating Applications

Posted on August 2, 2006

Webdate_logo_3dOPW — Aug 2 — Heads up. Webdate has just launched a desktop dating app. The app. sits on the desktop and allows users to search, message and instant message other users. Userplane, meanwhile, is due to launch it's desktop application as well. – Mark Brooks

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DateMobile Launches in North America

Posted on June 15, 2006

PR NEWSWIRE — June 13 — Date.com (two million active members) launched DateMobile, a new cross-platform mobile dating service in North America. DateMobile was created via a partnership with Plutolife is available through most cell phone carriers to both members and non-members of Date.com. During the regular Date.com signup process, members are able to sign up for DateMobile. DateMobile members can browse profiles, view suggested matches, text, flirt and chat with thousands of other singles directly from their mobile phone. It's free to send a message to other DateMobile members, but costs $.50 to receive text messages.

Mark Brooks: Strong pricing model. Looks like datemobile users will only be able to access other datemobile users though, like Match.com's offering. Makes for a great flirty chat app. Webdate allows access to their entire database of online users via webdate mobile. That's the best approach that serves serious daters that want local matches…but it costs far more to build that kind of application. 

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Let More of the World Access the Web

Posted on May 23, 2006

I'm at 38,000 feet on a Lufthansa flight  (Beijing>Munich) as I make this post.  Internet service for $27 for my 9 hour flight, at 300k+ according to testmy.net. Nice.  Eric Schmidt, CEO of Google, wrote a noteworthy article in todays Financial Times…

FINANCIAL TIMES — May 22 — Today there are more than a billion people online. But that is still less than one-fifth of the world’s population, and most of those people live in developed countries. I believe, that internet access via mobile telephony will have such an important part to play in helping close the knowledge divide between rich and poor. Mobile phones are cheaper than PCs, there are three times more of them, growing at twice the speed, and they increasingly have internet access. Mobile is going to be the next big internet phenomenon. FULL ARTICLE @ FT

Mark Brooks: Case in point, I learned at iDate Asia that there are ~50 million PC's in China, and ~400 million mobile phones. I think we'll get the mobile phone internet experience right in the next three to five years. What's right? Webdate describes itself as channel agnostic. That's the best approach. Extending content seamlessly onto the mobile phone. Easier said than done, I know.   

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