PRESS RELEASE – May 6 – WhiteLabelDating.com will be hosting a seminar with Dennis Publishing at Internet World, Europe’s leading event for digital marketing and online business, taking place at Earl’s Court London on 10-12 May 2011. The seminar, ‘Making Money through Online Dating’ will be presented in the Advertising, Affiliate & Search theatre on Wednesday 11th May at 10.45am. Learn the strategies and insights used to achieve success in this growing and profitable sector.
Category: WhiteLabelDating
Ross Williams: When Is The Right Time To Sell?
GLOBAL PERSONALS BLOG – May 3 - It has become increasingly difficult for independently-owned dating companies to profitably and ethically acquire traffic in this marketplace, when competing with VC-backed entrants like Zoosk or IAC portfolio companies like Match, Singlesnet, Peoplemedia or OKCupid, says Ross Williams, CEO of WhiteLabelDating.com, a subsidiary of Global Personals, a software company that enables partners to set up their own branded, online dating sites.
It is difficult to remain profitable against these companies when you manage your development, hosting, customer support, database, CRM etc in-hous. This is why many dating site operators are deciding either to sell or to move their sites to a white label platform.
But when is the right time to sell?
Quite simply – when you don’t need to. You’ll get the maximum value from your business when it’s still growing, when you’re showing profitability and you can demonstrate future growth. I see too many dating sites looking to sell when the owner is simply jumping from a sinking ship. They’ve lost and they realised it too late.
As a buyer, what do we look for in a dating site?
We look to see where we can add value and where we can eliminate overheads. Through our WhiteLabelDating.com platform, we’re able to pretty much eliminate development, hosting and customer care costs as it is shared with all our partners. We’ll also consider a talent acquisition. Most buyers will consider a buy vs build approach – up to a certain point, it makes sense for them to buy a competitor, beyond that it makes more sense to build their own proposition and steal that niche, technology or marketing strategy.
Singles365 Expands Dating Portfolio Into South African And Mature Markets
GLOBAL PERSONALS – Apr 19 – Singles365.com has expanded its dating portfolio by expanding into the South African market and launching MatureSingles365 – a dedicated offshoot for the over 40’s. Singles365.com's network provider WhiteLabelDating.com has seen huge growth in both the South African and Mature markets. It has grown by 19% since January, with the Mature UK network also increasing by 18%.
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UKRD Radio Network Partners With WhiteLabelDating.com
WLD BLOG – UKRD Ltd, a UK radio network that operates 16 local commercial radio stations and has a portfolio of 46 websites, partners with WhiteLabelDating.com. WLD already partners with many other well-known radio stations and media companies, including Planet Rock and Bauer Radio.
The full article was originally published at WhiteLabelDating blog, but is no longer available.
Webcam Snapper App For Dating Sites
OPW – Feb 21 – An app called Snapper allows users to take photos from their webcam and use them in profiles on dating sites. Users can select the Snapper license they want here and then can add this coupon code OPW25 at checkout for 25% off the lifetime of their subscription. If you want the pro license enter the code into the further information field for the same discount.
Global Personals Experiences Record Growth In January
WLD BLOG – Feb 4 – Global Personals, the online dating company in Europe that owns platform WhiteLabelDating.com, has experienced a tremendous start to the year breaking the company record for revenue collected and new member registrations over the January period. Overall network revenues grew by 30% YOY. The General network's revenue is up 70%. Media partners who power branded dating sites on the WhiteLabelDating.com platform including Bauer Media, NatMags and The Independent, witnessed a 45% increase to registrations compared to last year. The strong start to the year was however not just confined to the UK. The South African network also had a very strong start with registrations up 43% compared to January 2010 and revenue collected up 46% over the same period.
Love.co.uk To Be Launched On Valentine’s Day
WLD BLOG – Feb 3 – WhiteLabelDating.com partner Web Sites Ltd is launching Love.co.uk, a brand new online dating site that will be going live on Valentine’s Day in the UK. Prior to the launch, the public will have the opportunity to enter a launch prize draw.
Dating Lab Loses Matthew Pitt To Global Personals
PRESS RELEASE – Jan 18 – Matthew Pitt, the former Managing Director for The Dating Lab, is now Operations Director for Global Personals (White Label Dating). Pitt brings fifteen years experience in digital media, online dating and e-commerce. Ross Williams, CEO, said “We are on a winning streak, both with our dating brands such as Singles365, DatingAgency and FlirtFix, but also through our B2B dating platform WhiteLabelDating.com that powers sites for media brands Bauer Media, The Independent, Nat Mags and Dennis Publishing. We experienced our highest revenue in company history last month.”
Ross Williams: How Dating Turned up the Ideal Business Model
MONEY WEEK – Dec 23 – In 1999 Ross Wiliams began to design and build websites for small firms based around Plymouth University. His firm, Rawnet, grew fast and he took on his first employee while still at university and in a couple of years he had 20 staff. The only problem with the business was that "it wasn't profitable". Rawnet had annual sales of £2M, but was "living from project to project". So in 2003, he decided to set up a dating website. He had to finance the new site, Singles365.com, with credit cards. He decided to make the software program that Singles365.com used available to competitors – for a price. The service, Whitelabeldating.com, was "a platform for brands and individuals to power their own dating sites". Global Personals – the holding company for his dating services – was soon making more than Rawnet. Williams sold his controlling stake in Rawnet to a senior employee and decided to concentrate on dating. In the last three years more than 5,000 online dating sites around the world have partnered with Global Personals. Global Personals now employs 80 staff and generates annual sales of £20M.
See full article at Money Week
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WhiteLabelDating Launches Alternative Network
WLD BLOG – Nov 24 – The ‘Alternative Network’ is for sites aimed at daters who like to be different from the mainstream – fetish fans, rockers who love tattoos, moshers who have an interest in leather or goths who like piercings.