BUSINESS INSIDER – Tina Wilson, founder of Wingman, developed the app to involve friends in the dating process. Despite skepticism from industry insiders, Wilson believes Gen Z values the "karmic reward" of helping others find connections. Wingman's voice note feature allows friends to share insights, adding authenticity and encouraging better dating etiquette. The app aims to provide a fun alternative to mainstream dating platforms, which many users find have become too focused on profit and surface-level interactions.
Category: Wingman
Gen Z Prefer Digital First Dates
NEW YORK POST – A Wingman survey of 500 people aged 18 to 27 found that 65% of Gen Z prefer digital first dates, mainly for efficiency and cost-saving reasons. The trend, popularized during the pandemic, allows for quick compatibility checks and multiple dates without the expenses of dining out or transportation. However, it risks missing out on deeper, in-person connections.
Badoo: Younger Users Date Differently
DAILYMAIL.CO.UK – While a visit to a swanky restaurant or fancy cocktail bar may be the top choice for some singletons, Gen Z daters have a totally different idea when it comes to romance. According to Badoo, young people are snubbing typical dating spots for crafting classes, gym sessions or even 'dawn dates' – where singletons meet up for coffee or breakfast before starting work. Tina Wilson, who founded dating app Wingman, says Gen Z singletons are 'cutting to the chase', when it comes to meeting potential partners.
Q&A With Wingman Founder and CEO Tina Wilson
Q: How is Wingman unique?
A: Wingman makes online dating a team effort, allowing friends and family to play virtual matchmaker.
Q: When you launched your business what do you wish you had known?
A: Every journey begins from a different starting point and people love to talk about the highs and not the lows. Comparing your journey to someone else is pointless. It is all a learning process.
Q: Do you as a female entrepreneur in tech sometimes face additional challenges when it comes to 'owning' a room?
A: There are many men out there who celebrate women breaking barriers (admittedly it's the minority) but I focused on finding those people and using them as mentors and advisors.
Q: What advice would you give to budding entrepreneurs?
A: Preparation, research and resilience are key. All feedback, good and bad, will help you.
Q: How do you aim to grow Wingman in the future?
A: Wingman will continue to grow in the UK with an exciting new feature list being rolled out. Wingman will launch in different countries over the next 12 months.
Q&A With CEO of Wingman Dating App
KATU – Oct 21 – Tina Wilson, CEO of dating app Wingman, talks about her dating app where users' friends and family write the profile and pick dates for them.
Dating App Wingman Donates Bandanas to London Bus Drivers
STANDARD.CO.UK – May 4 – Dating app Wingman is providing London bus drivers with free face bandanas, amid fears of a lack adequate personal protective equipment. ~1K 'It's not about You' bandanas have been distributed to drivers across the capital, mimicking face masks, who are working during the Covid-19 lockdown. Wingman is a dating app that allows friends and family to search for and introduce potential matches to a single friend.
Dating Apps Wingman and Ship Let Friends Take Over
ESQUIRE – Mar 18 – Tina Wilson is the founder of Wingman, a 3-year-old app that allows users to recruit friends and family to swipe on their behalf. Like many, she was irritated by the fake profiles and bad matches that come with online dating. "I kind of had that light bulb moment," says Wilson. "Wow, wouldn't it be fun if I could just let my friends do it for me? They have great insights. They're always going to toot my horn, and they love me, but they can also talk about my flaws and help me bypass some of the craziness that goes on." Ship is another friend-swiping app that launched last year. It is not surprising that both Wingman and Ship were founded by women; men, studies have found, often have a harder time than women building and maintaining friendships. In Britain, nearly 1 in 5 men says he has no friends at all. According to a spokesperson for Ship, women tend to have more friends swiping on their behalf than men do.
Q&A With Tina Wilson, Founder of Wingman Dating App
WUSA9 – July 17 – Tina Wilson explains how she decided to create a dating app when she noticed that the apps were all created by men. She also describes how this app includes singles' friends to help them find the right matches.
Dating Startups Aim For Disruption, But Good Ideas Can’t Buy Them Love From Investors
CRUNCHBASE - Apr 3 - US dating startups haven't attracted much funding. There were ~40 companies in the "dating" category on Crunchbase that were founded in the past three years, each with their own spin on the gaps they believe Tinder and Bumble haven't been able to fill. Tina Wilson founded Wingman, a dating app which involves friends in the dating process. Match Group partnered with content platform Betches to launch a similar app called Ship. Another new dating startup is Plum. The app is currently in its beta and aims to incentivize men to behave appropriately by implementing a ratings system based on communication, follow-through, and profile authenticity. "Anyone can have a good idea, but if the audience isn't there to back it up, that presents quite an issue," says Jeronimo Folgueira, CEO of Spark Networks. "It's very difficult for small companies to reach critical mass. That's a result of the sheer amount of competition and the massive amount of money that is required to spend on marketing," he said. But what does work? The backing of large players like The Match Group and Badoo. "Hinge is an excellent example of a company that had an amazing product, great concept, and it was going nowhere, and Match bought it for almost nothing," Folgueira explained, adding that now, with Match's backing, Hinge will be huge.
by Savannah Dowling
See full article at Tech Crunch
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Why Millennials Are Burnt Out on Swipe-Based Dating Apps
MENSHEALTH – Feb 6 – Hinge's user base grew by 400% in 2017 after it eliminated its swiping feature. Once, a dating app that sends users one suggested match per day, reached 7M downloads last May. Still, swiping or not, some are giving up dating apps altogether, opting for offline dating and matchmaking services like Three Day Rule, which doubled its revenue in 2017, and now serves 10 cities in the U.S. "The online dating thing never came naturally to me. I found the experience quite overwhelming," says Tina Wilson, CEO and founder of the matchmaking app Wingman. "Trying to describe myself for a profile gave me anxiety." Eventually, Wilson's friends got involved. "They had way better insight into who I should be dating and loved to tell me so," she says. She realized her friends could play a vital role in helping her meet a compatible partner, so she created Wingman, an app that allows users' friends play matchmaker. Text-based apps are also on the rise. A spin-off of the popular Instagram account @_personals_, the Personals app will allow its lesbian, queer, transgender, and nonbinary users to post old-school personal ads.
by Sofia Barrett-Ibarria
See full article at Men'sHealth
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