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True; Millions of Singles Could Be Using Flawed Compatibility Tests

Posted on July 16, 2004

DALLAS, PRNewswire — …The research, which will be presented this week at the iDate 2004 inaugural conference in Nice, France, set out to explore and analyze the psychometric reliability and validity of the testing methods used by such services as eHarmony, Match.com, PerfectMatch.com and Tickle.com, among others. With the sole exception of True, no online dating service makes available any independent verification for the scientific basis of its testing methodology, evidence of the success of its tests, or any other information which may be used to measure or evaluate the validity of the methods employed to determine compatibility among singles. In light of these findings, True believes that industry standards must be developed and implemented to ensure reliability and validity of online psychological tests, thereby protecting online dating services from challenges to the quality and accuracy of their assessments.

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Yahoo! Personals Reveals 90% of Single Women Believe How a Man Treats his Pet Indicates How He Treats a Love Interest

Posted on July 16, 2004

SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo! Personals is celebrating the "Dog Days of Summer" with advice and canine clues to end the dating blues at http://personal.yahoo.com/luckydog. According to the Columbia Encyclopedia, the Dog Days of Summer are considered to be the sultriest days of the year that occur between July 3 and August 11. Yahoo! Personals has teamed up with Wendy Diamond, author of the newly published book, "What a Lucky Dog! How to Understand Men Through Their Dogs" in celebration…A guy with a dog is 14 times more attractive than a guy with a baby.

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Showtime Teams Up With Love.com

Posted on July 16, 2004

PRNEWSWIRE — Showtime Networks is teaming up with love.com to promote the new season of the quirky and darkly comic SHOWTIME Original Series, DEAD LIKE ME(TM), which premieres on July 25th at 10PM (ET/PT)…The promotion features a "Love of Your Life" Sweepstakes in which the grand prize winner will receive a trip to the Aventura Spa Palace in Mexico, courtesy of Orbitz…During the course of the series, characters in the show will search for love through the love.com service…SHOWTIME will promote the series and the sweepstakes via on air spots and links to love.com on the SHOWTIME homepage, SHO.com, as well as the DEAD LIKE ME(TM) homepage. Love.com will provide banners on their site that will link to the Sweepstakes page which will include the Official Rules.

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Attractone to Offer Video-Chat Technology to Portals, ISPS, Corporate Sites

Posted on July 16, 2004

BELLEVUE, WA, PRNewswire — …Attractone.com, inventors of the format and the first dating site to incorporate group video chat, is offering other Internet Portals, ISP’s and corporate websites the opportunity to license its unique video chat technology…Attractone.com’s technology provides up to 16 images onscreen in realtime video and audio at once. A chat room, therefore, is more like a party than an online chatroom with screening capabilities that enable the member to visually block other members and to explore friend-lists of each member of a chatroom.

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Evite Revamps Web Site, Mulls Social Networking

Posted on July 16, 2004

LOS ANGELES (Reuters) – Evite, an online party invitation and event planning service, expects to roll out a new version of its Web site on Monday and is considering adding social networking features, the president of the InterActiveCorp (Nasdaq:IACI) unit said…Evite has a few million users and aims to break even this year.  IAC, which also owns Expedia and Citysearch, has made a goal of improving local services on the Internet, although it has not had major success.

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Webdate Surpasses Milestone 1.25 Million Members

Posted on July 16, 2004

MIAMI, PRNewswire — …Webdate is adding more than 6,500 new members daily… Headquartered in South Beach, Webdate is fast becoming the hip and chic destination for online daters seeking beautiful people and a fun environment reflective of the Miami club scene…"Our goal is to surpass Match.com and become the world's premiere webdating community," said Webdate president and COO Abe Smilowitz. "Dating is not a science, and we don't complicate the process with long, scientific checklists. Rather, we give our members powerful tools, like free video chat, that help them build a network of friends and potential partners based on the intangible qualities you can only see with interaction and experience."

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Evite 2.0 Features Events Listings from Match.com

Posted on July 12, 2004

LOS ANGELES, /PRNewswire/ — Evite announced the final product launch of Evite 2.0 featuring the most comprehensive online directory of local events on the web. In addition to displaying user supplied events, Evite expanded its local event offering by teaming up with Ticketmaster, Ticketweb, Museumtix, Match.com, and Active.com. Through these relationships, the new events directory offers nearly 50,000 local events in cities throughout the United States…Match.com hosts singles and social events in 58 cities across the US through MatchLive and SpeedMatching. Match.com’s offline events will be featured in the directory one week following the launch. Match.com will host more than 1,800 singles events this year.

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Keep An Eye Out For Queer Eye For The Hurrydate Straight Guy

Posted on July 9, 2004

OPW EXCLUSIVE
NEW YORK, NY — HurryDate is going to be featured on Bravo’s Queer Eye for the Straight Guy! The Fab 5 will be making over a straight guy, turning him into one great HurryDater, and sending him to a HurryDate party in New York City. This exciting episode is scheduled to air on August 31st (approx), so make sure to keep an eye out for that!

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Date.com Members Pick Online Cliches

Posted on July 8, 2004

NEW YORK, NY, July 8 /PRNewswire/ – Online dating has built up its share of cliches. Lines like: "What’s your sign?" and "Come here often?" have been joined by many equally banal online profile cliches. Based on this scenario Date.com asked its members: What profile cliche drives you the craziest? For women, skepticism of their male counterparts seemed to be most popular as 25% said "knows how to treat a lady" was the biggest cliche they found in men’s profiles. This was followed by 22% who scoffed at those who claimed they "enjoy long moonlit walks on the beach.

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Webdate Relocates HQ to South Beach

Posted on July 7, 2004

MIAMI, July 7 /PRNewswire/ — …The move represents Webdate's commitment to the South Beach club scene and signifies the company's strategy to overtake rival Match.com by becoming the dating community of choice among the hip and chic…Webdate is the only online dating service to provide video chat and the 'webdating' experience as a substitute to the traditional blind date…The move puts Webdate in close proximity to the clubs where Webdate sponsors several parties a month for celebrities, supermodels, recording artists and athletes.

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