PASADENA, Calif.–(BUSINESS WIRE)–July 19–When it comes to choosing desirable qualities, men and women have more in common than one would think…Laughter is key to a good relationship…Singles seek affection. Emotional health is key. All singles agree on what they don’t want: Characteristics such as lying, cheating, and infidelity.

This is sweet and nice…but True is trouncing eHarmony for revelational PR right now. Tell us more about those 29 dimensions eHarmony!